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[/av_promobox] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Table Of Content- Introduction
- Bing SEO 2021
- Difference Between Bing and Google
- What Things Should Be Considered In Bing SEO
- How To Get Started With Bing Search Engine Optimization
- Things To Keep In Mind To Rank On Bing
- Final Words
Introduction
If you are optimizing your website to get it ranked on Bing Search Engine then this guide on Bing SEO will give you all the tips and steps required to rank your website high on Bing.
You may know that Google is the most used search engine all across the world.
But do you know that over 1.35 billion of people used bing on their mobile and desktop in january 2021 alone.
Many people across the world use Bing as their default search engine.
Yes, you read it right.
This is certainly a staggering figure considering the stand and dominance that Google has all over the internet.
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Bing SEO 2021
Bing for the most reasons seems like a forgotten search engine but to your surprise people have started using bing again as their default search engine and over a billion users visited bing in the first month of 2021.
Especially the residents of the USA have been recorded to use Bing in significant numbers in recent years.
Like Google, Bing also has its own Search Engine Ranking Algorithm.
The algorithm is not known to anyone but as per our knowledge about SEO, it also involves on-page SEO and off-page SEO as major ranking factors.
However, there are a few differences between both Google and Bing.
What may have worked for you in ranking your website high on Google may not work the same when trying to rank your website on Bing.
The algorithms of both the search engines might look the same but in real they both differ a lot in elements associated with the SEO of Bing and Google.
Today in this article Script Consultants will be listing down some of the best SEO tips on how to rank on Bing. You can surely consider these tips for your website is you are looking to rank high on Bing.
But, before starting anything let us first give you a brief about how Bing differs from Google in SEO.
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Must Read: How To Create Your Own Google People Card
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Difference Between Bing and Google
Bing has never been able to catch up with the success of Google. It wouldn’t be an understatement to say that Google is far ahead in terms of users, listed websites, businesses relying on them and user engagement.
However, even in 2021, there are a lot of people who are using Bing as their primary search engine.
As far as the SEO of Bing is concerned, ranking on Bing is a bit different from Google.
In other words, Ranking your site on Bing is slightly easy if compared to ranking your website on Google.
However, there are still some confusions.
In the case of Google, A website ranking relies on many factors including On-Page, Off-Page and Technical SEO.
But, Bing gives more priority to On-Page.
Keywords, Meta Title, Meta Description, and other Meta Tags have more impact than backlinks on Bing SEO. One could argue that it requires less effort compared to Google as you only need to focus on one section. But the truth is far away from it.
There are a few things in which Bing results are quite good as compared to results in Google.
Image searching on bing is quite easy and yields you high quality results. Bing also offers infinite scrolling for image search results.
Even though Google has YouTube by its side when it comes to video search, Bing offers an innovative way using which users can search for a video and view the video on the SERP itself without having to leave the SERP.
Do you know that 65% of people around the world are using Alexa as per records in 2021 till date and you will be amazed to know that Amazon Alexa is powered by Bing.
How cool is that right!!!
Bing is making its grip tight in the search engine market.
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What Things Should Be Considered In Bing SEO?
Both Bing and Google uses BERT algorithm which means stuffing keywords in your content, making spammy backlinks will not give you ranking on both the search engines but Bing SEO is a bit easy.
Here are a few points which you should keep in mind while optimizing your website for Bing.
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1. Bing Places
Just like Google has Google My Business for all local businesses, Bing has Bing Places. By registering yourself for Bing Places and claiming your local listing you can rank your local business website high on Bing in an easy and effective manner.
Having same location address on your website and on Bing places helps you in ranking your site high on Bing.
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2. Keyword Research
A good SEO strategy always starts with a proper keyword research because without having a focused keyword, you cannot do SEO of any site.
There are many types of keywords out of which the three important ones are:
- Exact Keyword
- Short Tail Keyword
- Long Tail Keyword
Try to have 1 exact keyword as the main keyword and then have short tail and long tail keywords in your keyword research list.
You can use SEO tools like SEMrush or Ahrefs to do a proper keyword audit.
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3. Meta Title (Title Tags)
Just like the meta title on Google should be somewhere between 55 – 60 characters, Bing recommends using 65 characters for meta title.
A Meta Title is quite an important part of SEO and also it defines the title of your page or article which means it has its own unique importance. So, having your main targeted keyword in the meta title will surely give a boost to your Bing Ranking.
Make sure that the meta title should not be lenghty or else the search engine will truncate the title on the SERP which might not look good whenever a user sees it.
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4. Meta Description
Meta Descriptions are equally important as Meta Titles are. Just like the length of meta description for Google SERP is 160 characters, Bing also holds the same limit. Having more than 160 characters in your description will only leads to truncation of extra characters.
Meta description might not be an important ranking factor in Google’s algorithm but it quite important in Bing’s Algorithm.
You should definitely look forward to include your main keyword and one long tailed keyword in meta desctription in order to boost your keyword rank on bing.
Also, a highly optimized meta description can get you more clicks than having no description at all.
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5. URL Structure
The structure of URL is a ranking factor in Google, Bing and Yahoo search engines. Having a short URL which defines the motive and topic of your page has more chances of getting ranked high on bing’s search engine than those having long, keyword stuffed URL structure.
So, keep your URL short and place your target keyword in the URL. Doing this will boost your search traffic from bing.
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6. Content
Content is the most important ranking factor in both Google and Bing’s algorithm. Without content, SEO is impossible which is why content holds the highest position in Search Engine Optimization.
By feeding the search engines with high quality and unique content, you can increase your chances of getting your site rank high on bing easily.
But, you cannot guarantee high rank just by writing high quality content and this is where content optimization comes in the scene. You should be able to optimize your content in an effective manner so that not only your users finds the article interesting in reading but the crawlers of bing webmaster should also find the content useful from SEO point of view i.e the content should be unique, should have a title tag, internal links, etc.
Make sure to include all the keywords which are present in your keywords research list in your content as including keywords in your content will get your article/site displayed on search results whenever a user searches for a keyword matching with your content on search engines.
What you write will determine the fate of your website.
A well-researched content will always produce a better result compared to the one studded with an endless amount of keywords. It can take time to create a high quality article but the traffic generation with well-structured content can be massive.
In the content section, there is another thing which plays a role and that is – the length of your content.
This topic is purely subjective and mostly depends on the requirement of what information your users are looking for.
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7. Internal Linking
You might be thinking what importance can internal links give to your SEO blueprint but you might be amazed to read that placing an internal link on a proper and related anchor text can boost your bing ranking easily.
Internal links helps in giving your users more related information about the topic and users can click on the anchor text to read more about the given word or topic. This increases the average user time and duration on your site which in turn helps in bing’s search ranking.
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8. Backlinks
Backlinks as we all know are quite important for every SEO plan. Either you want to rank your site on Google or on Bing or on any other search engine, having dofollow backlinks will boost your ranking process.
Backlinks falls under Off-Page SEO and it only works when used in a genuine manner because there are tons of so called SEO experts out there in the search market who will claim to rank your website within 1-2 months and all they can do is build spam backlinks for your website which in turn will harm your site’s SEO.
A link building strategy is something which involves getting backlinks from high authority sites in easy and organic manner, creating links on high engaging forums and Q/A sites.
There are many types of dofollow backlinks but you should know that only a few falls under white hat seo.
Out of all, Guest Posting is one of the most used and most trusted way of creating backlinks for your website to increase the domain authority and ranking on search results page.
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9. Website Age
Bing gives priority to website age i.e if your website is old then bing prefers it. If the website is up and running and posting high quality content, then for bing the website is real and this acts as an assurance that the domain is trustworthy.
Trust is probably the only factor that Bing puts more emphasis on compared to Google.
However, it doesn’t necessarily mean older websites will always perform better.
There is an element of quality that also requires consideration. So, if you are consistent in publishing high quality content, then Bing will give proper attention to the domain.
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10. Outgoing Links
Like Backlinks, outgoing links also holds significant importance while performing SEO for Bing. This is the area where you are free to do as much as you want. You can include the links from the other reputed websites in your posts and it will strike a good impression on Bing.
If the outgoing links are of high authority, it will certainly help you in achieving better SERP.
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11. Social Signals
Social Signals holds quite a unique place in Bing’s algorithm and is definitely one of the ranking factors. Which is why posting your articles and web pages on social media handles like Facebook, Twitter, LinkedIn, Instagram will definitely going to help your keywords in bing ranking.
These are some of the elements which you can consider when trying to rank your site on Bing.
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Also Read About: International Seo Tips For Growth Of Businesses
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How To Get Started With Bing Search Engine Optimization?
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Every search engine optimization starts by submitting your website to the webmaster of that search engine and here in this case it is Bing Webmaster.
So the very first step which you should take it to make your account on bing webmaster tools and submit your website in it.
Here is the link to Bing Webmaster which you can use to submit your site.
Once verified, you can submit your site’s sitemap in bing webmaster tools which will help you in indexing your website and its pages fast on bing search engine.
Bing Webmaster helps you in checking your site’s search performance. It also helps in letting you know which keyword is getting what amount of impressions and clicks, how many backlinks are made for your website, if there are any errors on your website or not, etc.
You can even run a full site scan in just a single click through bing webmaster seo tool easily.
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2. On-Page SEO
As discussed above, on-page is all about titles, descriptions, content, keywords, images, videos, internal linking, etc.
Bing search engine puts major emphasis on on-page when compared with off-page whereas Google puts emphasis on both on-page and off-page techniques.
You need to optimize your site in a way which shows that the On-Page optimization of your site is quite amazing and for this you need to focus more on your content.
Also, make sure that your content should be well-structured and should be unique.
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3. Off-Page SEO
While this part of SEO doesn’t get much importance in Bing, it certainly can’t be neglected. So creating a backlinks for your homepage or other posts and pages won’t harm your SEO in any manner.
Having backlinks for your site will improve the authority of your site which in turn will make your keywords rank well on Bing search results page.
There are a few other things as well which you can do like content promotion and advertising on other platforms. It is a passive method and may require a monetary amount but it’s not a bad alternative for a quick rise.
But, you should always prioritize on-page optimization in case of Bing.
Having said that, using off-page strategies in combination with your on-page techniques will multiply your chances of better ranking on bing’s search engine.
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Must Check: What is Google Guaranteed
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Things To Keep In Mind To Rank On Bing
Here are a few things which you should keep in mind when looking for how to rank on bing easily.
- Bing’s SEO is much like Google’s SEO but it is easy to rank your website on bing if you are following all your SEO strategies and techniques which you follow on Google.
- If you can rank your site on Google then ranking your site on Bing is no hard for you.
- Search Algorithm of Google and Bing is a bit different.
- Bing ranking algorithm pays more attention to On-Page part of SEO.
- Content is always the king for both Google, Bing and Yahoo and other search engines.
- You can hire a trained content writer or an copywriting agency to write content for your site so that your articles can rank high in search results in bing rankings.
- Make sure to submit your site in Bing Webmaster Tools.
- Do not stuff keywords in Title, Description, and Content.
- Build links to improve the authority of your site.
- Work on the technical part of your site to enhance user experience.
- Unlike Google Search, Bing’s SEO is less complicated.
Final Words
There are some similarities and some differences between Google and Bing’s SEO algorithm. If you are already ranking your site on Google then ranking on Bing will not take much of your time. The core fundamentals are same but the ranking factors and algorithm is different.
Drop a comment in the comment section for any questions or queries regarding Bing SEO in 2021.
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See What Our Audience Is Reading The Most:
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