But, still struggling to search for the best keywords for your business?
Finding the specific keywords for your business might sound like a daunting task. But, trust us, it’s not that difficult. All you need is the right approach to do it.
But, before explaining the best ways to find keywords, we need to look up how do specific keywords can affect your business. The importance of the keywords is growing exponentially as they have the power to improve the SEO of your website and increase your sales.
So, we are here with some of the tried and tested ways to find the best keywords for your business.
1. Do A Proper Keyword Research
First and the foremost step is to sit down and make the possible list of keywords that your customer will search on Google. You can write about the general keywords, phrases and long-tailed keywords that will help your customer to find out your business. It is important to make sure that you are using relevant keywords for your website. If the searchers won’t find what they are looking for on your website, they will automatically bounce back. This would lower your overall Google rank.
2. Use Online Tools
There are tons of Online tools which you can use to find the best keywords for your business. Let’s check some of the tools that will help you to find out the specific keywords for your business.
Keyword Tool: You can search for long-tailed keywords for different words for free.
Ahrefs: Super easy and basic keyword research tool although, it doesn’t show the latest trends.
You can also check your competitor’s targeted keywords by using the above tools.
Also, adding location based keywords in your content will definitely going to help you in enhancing your brand visibility in your desired local areas.
3. Set Priority of Keywords
Now, that you have successfully collected the potential keywords for your business. It’s time to shortlist your keywords on the basis of three things.
You should always include keywords which has high organic search volume, low in competition and will grow your business profit margin by bringing more sales to you.
Next is to target long tail keywords which have slightly low volume than main keyword but has low competition.
Try to target informational keywords as well for the blog section of your website which will provide information about your products and services to your potential buyers and customers.
Do not target all keywords at once. Target long tailed keywords first and through those keywords you will be able to rank your main keywords in an easy and effective manner.
4. Analyze & Optimize
Once you start ranking on your long tail keywords, you can then start focusing on enhancing and optimizing your On-Page SEO along with the Technical SEO which is directly related to Page Experience.
Doing this will make your main keywords start ranking at high position on SERP.
You can even check the Google Search Console report in order to analyze which keyword is ranking at what position and how many impressions and clicks that individual keyword is getting.