Internal Linking For SEO - Best Guide

Internal Linking For SEO (A Must Read Guide)

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Internal links are highly important for the SEO of your website and for Google too so that Google crawlers can find and index all pages, categories, blogs and other related stuff which is present on your website.

Therefore it is always said to make a proper internal linking strategy because internal linking is not everyone’s cup of tea. It requires a proper balance of direct links, anchor texts, brand name links, homepage links, page links, and articles internal linking.

If your internal linking strategies are on point and accurate then your keywords are surely going to get a positive boost in organic ranking on search engine.

In this article we are going to give you detailed information on how to setup an internal linking strategy for your website in an easy and effective manner.

What Are Internal Links?

Internal links are a form of links which links 1 page of your website to other page. They are basically hyperlinks where users and search engines see links pointing from one page to another page on the same domain.

With internal links, you can actually help users to search for what they are looking for on your website. Moreover, search engines also use these links to crawl your whole site easily. Without internal links, your users might not be able to find out all the related information which you have written for them, search crawlers might not be able to index your pages faster and you might not be able to implement your SEO strategy successfully.

Internal links and that too anchor text internal links are a significant part for your whole SEO strategy. Search engines can determine the value of your content using the links on the anchor text which in turn will directly affect your website’s keywords rank.

This Is What An Internal Link Looks Like External Link Looks Like

This Is What An Internal Link Looks Like

Why Internal Linking Is Important For SEO

Just like external links, the internal links are also important for every page on your site as well as for your website’s SEO.

Pages on your site or blogs which have no anchor text or internal links are simply orphan pages which the spiders or crawlers crawl for once and then never revisit those pages because there is no way or path given to visit those pages or articles again. Also, when one page links to another then it passes a part of its authority to that page and this is called Link Juice.

Note: No link juice is passed if the link is marked with a nofollow tag.

A link juice passes the credebility of one page to another and using this the search engines ranks other pages of your site on SERP.

Therefore, more the number of internal links a website has, higher the indexing rate and PageRank is going to be. Although it is beneficial to add more and more internal links but remember that quality matters a lot more than quantity.

The number of links on a page points to many different pages and blogs of your site and signifies that the pointed page is valuable and has direct relation with the page content where the link is placed.

Internal linking in SEO is entirely based on the strategies that you opt for. Guide your visitors to relevant content and use descriptive anchor text to place links for internal pages of your site.

Internal links also plays an important role in content marketing by increasing awareness and encouraging users to take action like fill up the form, sign up for newsletters, buy products, etc which results in sales.


Have you heard of the word SILO Structure? If not then search about it because laying down your site structure considering the SILO method then we are sure that your internal linking structure will also be much better.

Link Juice

How To Check What Pages Are Internally Linked & How Many Times

It is quite easy to check that how many times a single page has been internally linked on your site and on what pages is that link present.

For this you need to open your search console account and then click on the links button.

Here you can see all external links, internal links, top linking sites and top linking text. By clicking on any link you can on which pages on your site does that particular link is present.

Links Section of Search Console

How To Set Up An Internal Linking Strategy?

As we have already told that internal links are highly important for your website which is why you have to keep on improving the internal linking strategies of your website on a regular basis.

Below we have listed some significant elements that will guide you in setting up internal linking structure and strategy for your site.

1. Narrow Down Your Most Important Topics

First, you have to list down all the best topics and content which are available on your website. These topics and contents should be the core of your business and users should get an idea of what your website and business is all about through these topics.

Now, start linking each of these topics in a natural manner to each other. Make sure to put link on text only and not to put direct links in the cluster topics of your website.


Always pick topics that you specialize in and the topics which you think your user will search about the most.

2. Contextual Linking Is The Key

If you written articles on topics which are either directly related to each other or are somehow interlinked to each other then linking those articles and pages to each other will be a great step for your website’s SEO.

In this way, whoever is reading that article will surely be moving to the linked article as well to get more information about that particular topic which will increase the average session time and improve your site’s bounce rate.

Also you can add internal links to other blogs and pages as well which are not related to each other but you are in this manner giving your users information about other topics as well. Bloggers and website owners these days are using this strategy to link most of their articles to each other but again, make sure that you don’t do too much internal linking in an article or a page.

Make sure to maintain the text to link ratio. You can use anchor text links and direct links as well in this.


Try to link your important pages (which drives sales to your business) as much as you can because doing so will improve their authority.

3. Organizing Your Internal Links

Organizing your internal links is something which not every SEO or blogger keeps in mind and this is what they do wrong. It is an important part of you link building strategy. Make sure that your website is having updated content and the whole site is organized in a manner that your users can make out what your website is really about by following the site architecture.

By doing so you are making it easy for you visitors to browse your website and instantly find whatever they are looking for.

Also, organizing your links and blog posts can directly affect the search results and improve your organic rankings.

Do not forget to create internal links for the newest or the most popular content which you are posting on your website as doing so will increase the indexing rate and will also pass the page authority to the newly posted content.

4. Creating & Publishing Content Consistently

Your internal link strategy will totally depend on the number of posts and pages your create and publish. More the number of articles on your website more will be there to link internally.

Again, remember that the content you are posting on your website should be informational and related to your business niche.

Internal links help in increasing the authority and ranking of pages which is why we always suggest that there is nothing better than linking your pages in a natural manner with each other.

This can be done easily by using relevant keywords in your content and placing link of other article present on your website on that keyword.


Focus on the most popular keywords and add those who have a high search volume.

5. Utilizing Anchor Text Naturally

Anchor text is a link text which is visible and clickable.

Here is how to place an anchor text:

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Using anchor text you can open many possibilities to place internal links in an easy and effective manner. Links which are placed on text have high possibilities of getting clicked by the users as these types of links are trusted more by the users and the user also gets the basic idea of what he/she is going to read about by seeing the text on which the link is placed.


The structure of your interanal links does not necessarily have to be complicated to improve the authority of pages. Just place them in a natural manner use related anchor texts as much as possible.

6. Creating An Internal Link Structure

Just like the copre topics of your site are important from internal linksing point of view, so is the structure of your site.

The structure of your site should be in a manner that all the pages, sub pages, main categories are internally linked to each other and obviously to the homepage to increase the authority and strength of your site’s SEO.

For example, Your homepage can link out to all the main topics which are published on your website.

7. Identifying The Authority Pages of Your Site

You are definitely going to have some pages and articles on your website whose authority will be much more than other pages and posts. You have to identify them and the best way to identify them is by checking their page authority.

Pages with high authority have many external links pointing towards them passing the link juice of that domain to those pages. So, by internal link you can actually transfer the link juice and authority to other pages and blogs of your website in an easy manner.

This is known as blog internal linking or page internal link technique. By doing this you can actually give your users something more and related to read about on your website and this will also increase the traffic to other pages as well. Moreover, internal links can be used to optimise fresh content as well. Various pages can take advantage of the shared authority and can strengthen your internal linking.

Internal Linking Will Increase Your User Engagement To Other Pages As Well

By linking all your pages, blog posts, categories with each other you can increase the user engagement as the internal links will allow your users to read more related articles about a particular topic which in turn will increase the average session duration too.

Internal linking is a great practice as doing so will increase the engagement on your website automatically.

In simple words, when you are placing an anchor text link you are actually giving your users something more to read about and giving the search engine bots a direct hint of how how important the linked content is.

Add internal links for your users to see all important pages on your website and for search bots to crawl all important pages and blog post articles of your site.

Final Words

Now you must have understood the importance of internal links and how these interal pages links can help you rank high on google search result page.

So this was all what we wanted you to know about Internal Linking for SEO.

Creating a simple strategy that works is more than enough to boost your site’s organic traffic. With right strategies and effective tools, you can achieve great results in no time.

Avoid indulging in overly complex processes and strategies.

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