How To Optimize Your Website For SEO

How To Optimize Your Website For SEO & Rank High On SERP?

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INTRODUCTION

Understanding how you can easily optimize your website for Search engine optimization and take your website to succeed in the next level!

Further in this article, I’ll take you through all the steps you might be missing while optimizing your website for SEO, and why your website isn’t able to attract more traffic.

Also, I’ll be alluding all the mistakes and Paths you are following and why you are ending up being stressed of not getting better SEO results.

PROBLEMS YOU ARE FACING WHILE OPTIMIZING YOUR WEBSITE FOR SEO

In this world of hustle, every other person wants quick, fast service.

If your WordPress site is taking a bit of time to load, it might be a slightly bad impression for the user and make him slide down away from your website.

1. BROKEN LINKS

Quality matters the most when it comes to generating more traffic. Imagine your WordPress site having lots of pages and having many broken links. So due to these broken links, the user might divert his way to another website, and thus your website will hence get a low impact.

2. DUPLICATE CONTENT

Search engine optimization is all about ranking, and when your website has duplicate content, it will become very difficult for your website to rank well rated. Not only having an issue with ranking but even Google might also penalize your website.

The wrong use of keywords may also affect the ranking of your site.

3. MISSING TITLE TAGS

Not just duplicate or missing title tags affect the ranking, but also the too-long title is a big issue.

Imagine!

Why would users type too long keywords on the search engine?

This is why a good use of header tags and title tags is important.

4. NO HTTP SECURITY

The most common problem that affects user experience is non-secure websites. When they search for the domain in the search, the chrome shows a grey kind of background and even worse background: red background with a warning “NOT SECURE,” and it might cause the user to deviate his path to another website immediately.

5. WEBSITE NOT SHOWING ON SERP

If you are facing a problem of not getting your website shown when you search a website in the search bar, it might be an issue of your website not being indexed well.

According to the algorithm that Google works on, if your website is not indexed correctly, then it won’t be shown in the search engine.

One way you can check this is by searching your website with suffix and prefix:and.net, and so you can see the counts of indexed pages of your website.

6. INCORRECT OR MISSING ROBOTS.TXT FILE

Another problem you might be facing and not getting traffic in your site or your site having the issue of incorrect or missing the robots.txt. It might destroy the organic traffic on your site.

But the way you check just simply types your website URL in Chrome having “/robots.txt” as a suffix if you’re results are reading user – agent:*

Disallow:/   then you surely have an issue of missing or improper robots.txt.

7. MISSING ALT TAGS AND BROKEN IMAGES

Missing alt tags and broken images are two problems that every site owner should fix alt tags helps in describing the content. If the image is not working properly, the alt tags will help to describe your content.

So the missing alt tags and broken image can be a big problem faced by the users and may cause the user to divert his way from your website.

Further in this article we will discuss about the SEO optimization tips for your website and hence how you can generate more traffic on your site.

We’ll discuss how you can make your website useful for a specific audience, grow your organic traffic, capitalize on existing traffic, force your website to work harder, give your audience what they want and expect.

SOLUTIONS TO FIX PROBLEMS OF WEBSITE OPTIMIZATION FOR SEO

1. INCREASE YOUR WEBSITE SPEED

According to the surveys, it is found that 47% of people want the website to open up in two or three seconds, and so you might lose half of your visitors even before they reach the content of your website.

2. REDUCE HTTP CALLS

Every file needs functions such as HTML, CSS, JavaScript, images, require HTTP requests. More requests can result in more delay in the website to open.

So you can merge Java script file into one and CSS file into one. And reduce plugins that load their Javascript or CSS file.

And include trailing that has a big impact on boosting the speed of the website of your company. Make sure, you are also paying attention to site search engine optimization tips to bring your website to the top pages of search engines.

3. ORIGINAL CONTENT

As we discussed earlier, your content should be original so that it can rank well. This is the only way you can get rid of Google penalizing your site. It is also important to focus on the website seo as well as some other aspects related to the same.

By uploading good content on the websites, their rankings can be improved.

4. OPTIMIZE TITLE TAGS

Make sure that the tags are not missing out on something and aren’t too long. So your title tag must be short but also, being short, it should give almost all the information about your site content and everything, and it shouldn’t be duplicated as well.

It is a good idea that website owners can use to achieve a good ranking on search engines.

5. NON SECURED WEBSITES

As we discussed earlier, if your user faces non-secure websites, it impacts your website negatively.

So some of the seo tips to improve the security of the website are:

  • Keep plugins and software updated.
  • Add HTTPS and an SSL certificate.
  • Change your CMS default setting.
  • Back up the site.
  • Apply for the web application firewall.

6. WEBSITE INDEXING

  • Navigate to the URL inspection tool.
  • Paste the URL you’d like Google to index into the search bar.
  • Wait for Google to check the URL.
  • Click the “Request indexing.

7. CORRECT ROBOTS.TXT FILE

First of all, let the web developer fix the problem. If you don’t have proper knowledge of making alterations to the robot.txt file, then you should consult an expert developer.

8. FIX MISSING ALT TAGS

Very simply locate the image component in your HTML code and add an alt tag to it.

With the help of above mentioned solutions, you can learn how to optimize your website for SEO and get more exposure for your brand.

CONCLUSION

Analyze all the data, conduct keywords based research, produce long, rich content, speed up the pages, fix broken links, and index your website well. It is also good to use some SEO tools for making improvements to the website.

Through this article, we’ve told you everything you need to optimize your website for SEO.

Follow all the solutions and hence,

HAPPY ORGANIC TRAFFICKING!!!

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