Image SEO – 9 Best Image SEO Optimization Tips In 2021
Table Of Content
Images on your site are quite important to make your content engaging as well as attractive for your users. Images are not only important for making your content look great but are also highly important from SEO point of view.
From providing your users with valuable graphical information to being responsible for site loading speed, image optimization does it all.
Here in this article script consultants has given everything that you should be knowing about IMAGE SEO OPTIMIZATION.
Here is how to insert an image in your website – <img src=”imageurl.jpg”>
Keep reading to know some great and useful SEO tips on Image SEO.
Must Read: Quora Marketing Strategy For Your Business
1. What Is The Right Format For Your Image?
Before you add images to your website, ensure that you are selecting the right file format for your image file. Amongst all the image formats, PNG and JPEG are the most popular ones which are used in websites.
PNG Images are high quality images but the file size is quite large for websites which is why bloggers and site owners prefers JPEG over PNG as JPEG images gives you your desired picture quality while maintaining a low file size.
The format or say the file type of image also depends on the type of website and content you want to publish.
For bloggers who post on daily basis, JPEG is the perfect image format, whereas, for website owners who are just making a static content website which they won’t be changing every now and than, PNG will do the job.
2. Choose The Perfect Compression Rate
For SEO Optimization of Images, it is extremely important to compress your images before uploading them to your website. There are various tools and sites available which will help you in image compression and reducing the file sizes without degrading the quality of the image.
Also, the size of image directly affects the page load speed and site speed which in turn affects your website’s SEO. Slow-loading page and websites are a big turn off for users.
If you cannot figure out how the images present on your site are affecting the loading speed then try using some tools like web.dev or Google Speed Insights. These tools will provide you all the insights related to your website’s loading speed and help you to optimize your images.
IMPORTANT TIP: Try to keep the image size less than 100kbs as it is recommended as the best image size range. The image quality will not be affected in this size range and also the loading speed of your site will decrease which will improve the SEO in turn.
3. How To Name Images For SEO?
Most bloggers and website owners often ignore this factor but image file names are important to get better rankings in the search results. Yes, It is one of the On Page SEO best factor.
Delete the random image file name which your image gives itself whenever you download it and save it with a more relevant name that will help your users in understanding the image content. Use long tail keywords, include the target keywords and separate them with hyphens (don’t do keyword stuffing). Make sure that whatever name you are giving to the image file is unique and is easily depicts the subject matter of the image.
Image title should be clear and related to the image which you have uploaded on your site.
IMPORTANT TIP: Just like a page title, Image title is a ranking factor. [NOTE IT]
4. Image Alt Text
Including alt text in your images is one of the best practices and a useful tip for image SEO. While the visitors on your website might get what the image is all about by looking at it, the search engine needs more help at times figuring out what the image is all about and if the image is related to the content written and article topic or not.
The alt tags are something which is visible on the website when the image is either not loaded completely due to network issues or site loading speed. The text you see in place of image is known as alternative text and is written in the alt tag option.
Absence of alt text can surely affect your on page SEO. If your page is glitching at a particular moment and is unable to load the images, search engines will still rank your pages because of the use of alt text.
IMPORTANT TIP: If you are using wordpress then entering the alt text will be a hell lot easy for you.
Also Read About: Why Local Business Directories Are Important For Local Seo
5. Using Extraordinary Creative Images
While the above mentioned tips will surely going to boost your image SEO, it is also essential to maintain the quality and creativity of your images. Publishing images by copying them from other websites or downloading free stock photos is a big no.
Always publish unique images that are owned and designed by either you or by your company as there is nothing better than providing your users with original high definition extraordinary creative graphics which will drop a long lasting impact on them. Focus on creating a better experience for your users by offering outstanding images. Stand out from the crowd and come up with something creative.
6. Importance Of Image File Structure
Many bloggers and SEOs might not be aware of the fact that the file path and file name of your image are used as ranking factors by Google. A proper Image file structure ensures that your images are displayed as rich results on the search engines. For instance, if you have a clothing brand website then instead of keeping all your product images in a single folder, try keeping them in particular categories folder or subcategories folder.
A image is always indexed in the Google Image section of Google. Also, Google images supports structured data for product images which is why whenever you search for any particular product on SERP, you can see structured data cards which are also known as schema markup on the first position in SERP.
You can also go through the general guidelines published by Google to see how to add structured data to your pages. Structured websites are anyway visually appealing and easily accessible to visitors.
7. Adding Captions
The italic text which is written below an image is known as caption. However, captions do not directly impact the organic ranking of your article or page but they surely do contribute in enhancing the overall user experience.
You can minimize the bounce rate of your website by including relevant captions with your images. Also, bounce rate can potentially ruin the authenticity of your website on the search engines.
Whenever a user reads the caption, they feel more connected to the image and can understand it more deeply. Therefore, include more information in this section that you do in alternative text (alt texts). You can also use your target keywords here but do not overstuff them.
8. Mobile Friendly Images
SEO image optimization can be quite tough on mobile devices if you are not using the right strategies. Mobile SEO if not executed correctly can result in extremely high bounce rate and low conversion rate which is a disaster.
The image which might be looking great on desktop version of your site can end up looking like a mess on mobile version. The only solution to this problem is to publish responsive images which means that the images must adjust itself according to the mobile devices as well as desktop without degrading the original quality. This way, the graphics will automatically adjust themselves accordingly.
IMPORTANT TIP: Make sure to make your website mobile responsive.
Must Check: Best Ways To Get Google Reviews For Your Business?
9. Use Image Sitemap For Search Engines
In simple words, a sitemap is a file that contains a map of your entire website’s content and help search engines to find every URL present on your website to crawl and index them faster.
If you want to make sure that the search engine is detecting and indexing every image, gif or video thumbnail that you uploadon your website so that users can find them in image search results then include them in your sitemap.
This is why image sitemaps are quite important to help google and other search engines to index and rank your images.
You can create the image sitemap and can submit it in the Google Search Console.
Inclusion of title, alt tag, description, caption, URL, location and license information are a few essential data to your images. This increases the chances of your image getting indexed which will eventually bring more traffic to your site.
Also, optimizing images on your website will move up the ranking of your graphics in the google image search section on the search engine.
These are some optimization tips on How To Do Image SEO. Using the above given information about the subject you can make enhance the SEO of your web page and make sure that your images are often getting noticed on Google under google images section.
You can drive more traffic to your website using the image search on Google.
See What Our Audience Is Reading The Most: