Entries by Script Consultant

Social-selling 101: mastering the art of marketing through LinkedIn Messenger

Did you know that social-selling through LinkedIn could help you see a 45% increase in your sales opportunities? Read on to find out how you too, can social-sell through this amazing platform and hit your sales and marketing targets! Social-selling through various forms of social media has now become a marketing norm. However, very few […]

Social marketing 101: the art of selling on social media

Long-gone are the days of a salesperson merely picking up the phone to call a sales prospect. Sure it still exists, but it isn’t the only way salespeople are reaching those ever-precious leads these days. Traditional brick-and-mortar sales is now getting a much-needed technological uplift thanks to the magic of social selling.  In fact, in […]

Marketing Campaigns that flopped

Marketing campaigns are meant to attract viewers to a brand or product. But sometimes things go wrong even for the most well-meaning marketers.  Companies trying to stand out adopt the most bizarre ideas in marketing. They might sound great initially. Some even found tremendous success. Others, however, find themselves in the limelight for the wrong […]

12 Content marketing tools for your business

What is content marketing about? Traditional marketing involved direct sales. Content marketing is different.  It is centered on user personas. The process involves creating valuable information to potential customers. Outreach of content is as important as the content itself. In Content Marketing, the message and the messenger are equally critical. To put simply, the objective […]

Top 4 Content Marketing Mistakes to Avoid

Some common Content Marketing mistakes might be setting back your marketing efforts. Content marketing mistakes can sadly cost your brand dearly. Content marketing may seem like a deceptively easy and profitable marketing strategy. It’s also easy to make mistakes that’ll cost you time and money. Here at Script Consultants, we’ll show you the top content […]