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[/av_promobox] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Table Of Content- What Is CTR
- Why Increase CTR
- How To Improve Organic CTR
- Emphasis On Keywords
- Update The Posting Date of Your Article
- Concise Page and Post Titles
- Write Appropriate Meta Descriptions
- Use of Emojis In Meta Tags
- Run Multiple Tests on Meta Title & Description
- Significance of Featured Image & Images In Content
- Add Emotions To Titles and Descriptions To Engage Users
- Use FAQ Schema Markup
- Improve Page Load Time and Speed
- TIP OF THE YEAR
- Final Words
Do you wish to generate more organic traffic without optimizing your On Page SEO for the 3rd or 4th time?
If yes then start focusing on click-through rate (CTR) optimization as doing this will improvie your organic traffic, organic CTR and your organic ranking as well.
Organic CTR plays a very crucial role in improving the organic ranking up your website & keywords by bringing them on the top of search engine.
CTR revolves around how many times your website pops up whenever a certain keyword gets searched by a user and how many times your website gets clicked. Organic Click Through Rate is a vital component of SEO that helps you in delivering a top position on the SERP.
To gain a deep knowledge about Click Through Rate (CTR) and how to improve your organic click-through rate, let’s get into the article and see how you can increase it.
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What is CTR (Click Through Rate)?
By definition, click through rate can be defined as the ratio of searchers who click on a result in the organic search results page divided by the total number of searches.
That is,
Total Number of Organic Clicks divided by Total Number of Impressions = Organic CTR.
For example, consider a website that sells branded shoes. A user searches for the keyword “branded shoes” and that site appears in the product list.
In a scenario, the same website appears over a hundred times whenever someone searches for that particular keyword on search engines. However, it doesn’t receive the click every time it appears in organic search. Out of 100 instances, the site is clicked only 10 times.
In this case, the organic ctr will be 100 / 10 = 10%.
This figure holds a lot of significance since it directly influences and improve organic ranking of keywords.
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Must Read: Best Link Building Strategies For All
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Why Increase CTR?
Improving your organic ctr is highly important for your site as well as for your business. Here are some reasons that will help you understand better the importance of CTR and why improve it:
- When users click on the link of your site’s page from all the search results then Google will automatically understand that your page is what the user was looking for and will improve organic ranking of that page in the search results.
Extra Tip: Do you know that if your page moves up just one spot in the search engine then your CTR can increase by 30.8 per cent! Quite amazing, right?
- Increasing your organic click through rate will drive more traffic to your website which will help you in generating more sales for your business as more users will land on your website. This will also imporove your website’s SEO.
- No matter how excellent your content is, no one will even bother to open it if your meta titles and meta descriptions are not appealing enough. Headlines are a great way of increasing the click-through rates and the best part about this is that it is absolutely free.
- Another reason to increase CTR is that it can help you in reducing your marketing budget as there is no additional monetary requirement to increase your site’s CTR. It is possible to do it without spending a single penny. You can use this extra fund efficiently for other marketing strategies.
There are some proven methods that many SEO experts prefer to increase the organic ctr.
Let us have a look at some of the ways of improving the click-through rate of your websites.
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How To Improve Organic CTR
[/av_textblock] [av_hr class=’invisible’ height=’20’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]1. Emphasis On Keywords
Perhaps a fairly basic and the most reliable method to increase the CTR is to include your main targetted keyword in the Title, Description and URL of your page.
Having your main keyword in meta titles, meta descriptions and URLs is obviously a ranking factor and whenever a user searches for a specific query and finds the title, description and URL having that keyword in it, the chances of that user clicking on your website increases drastically.
There are various techniques suggested by SEOs on how to improve the CTR for different niche businesses. One such method states that putting the keyword at the very beginning of the URL increases the chances of getting better organic click through rates.
You must ensure that a keyword is present in the title tag for better results in search results.
Extra Tip: Having highly descriptive URLs can sometimes give a positive impact and sometimes can even give a negative impact. So use carefully.
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2. Update The Posting Date of Your Article
Many of the websites are already practising this method in order to increase their average ctr. For instance, if you wrote an article on “why internal linking is important for SEO” in 2019 and that page is still ranking high in search results then the chances of that page getting more clicks is quite low as the date of publishing will be showing 2019 and a user will surely want to read an article which is published in 2021.
However, if you update the year to the most recent one, the probability of people clicking on your article will increase magnificently.
The reason why this method is so effective is because of the psychology of users.
People always want to see what’s best with most updated information in it. By putting the current year, users will perceive that the information given inside the article is uptodate.
Along with updating the publishing date, make sure that you also update the content by editing the year in content too. This will provide your website a substantial boost in search rankings.
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3. Concise Page and Post Titles
You need to note that the quality of content within your articles or website is of no use if users are not clicking on your website.
Whenever a user searches for a search queries the only thing he/she sees on the SERP is the Title, Description and URL. So if your Titles are not concise enough to tempt your user, the user is never going to click on it.
For best results, you should keep the title between 55-60 characters. This is because if you are using too long title then search engines are not going to display the whole title to your users.
Here is what a long meta title looks like on search engines.
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Short and meaningful ones make more impact, resulting in more clicks.
Few Extra Tips:
- Make sure that you avoid using hard to understand words in the title tags.
- Also, try to use brackets, numbers and power words in the title tag.
- Do not forget to test your title in Google ads, facebook ads and other social media ads.
4. Write Appropriate Meta Descriptions
Meta descriptions are highly important from SEO and CTR point of view as it gives a brief information about what your web-page is all about to the user from the SERP.
So having a meta description with long tail keywords in it, meaningful and something which defines your whole article in just 160 characters will surely going to improve ctr of your site.
You need to ensure that it is impressive and impactful for the audience.
Also, You just have to make sure that the meta description fully represents what the target audience is looking for. If it is appealing, you are bound to receive an enormous amount of clicks on Google and thus increasing the organic average ctr.
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5. Use of Emojis In Meta Tags
This is certainly a new thing that has recently become a popular practice among all SEOs. Apparently, including emojis and other unicode characters in your page title and description can improve the average click-through rate of your site on Google.
It is more of a trick to get high ctr easily.
Visitors these days are likely to click on the links which can grab their attention and which is why emojis are being used these days to grab attention of users. Moreover, you can use these tactics even when creating landing pages for ads or for pages or blog post with low ctr.
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6. Run Multiple Tests on Meta Title & Description
It is the job of a headline analyzer to run multiple tests on meta title and description before choosing the best one for the blog posts or pages.
To get the best results, you need to keep trying different titles and evaluate their performances. Establishing multiple titles for a blog gives you a better idea of which one is more suitable. There are several platforms where you can simulate the performance of your meta titles.
To increase organic ctr, you can run a test on Google Search Console.
You can keep this title for a few days and use Google Search Console to generate a report for its evaluation. After getting the report, change the title and repeat the same procedure on Google. Once you’ve done this multiple times, you can compare the performances of each title and ultimately select the best one. Furthermore, you can also seek the assistance of Google My Business or Google AdWords for keyword research.
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7. Significance of Featured Image & Images In Content
There is no sign of doubt that you can increase your ctr by using related and high quality images in your content and mostly in your paid search campaigns like google ads.
Whenever you decide to run any campaign you always make sure to use high quality and descriptive images because such campaigns are made to attract more users for your website which can result in increased CTR.
As per statistics, campaigns without images are most likely to receive 70% less clicks than campaigns with images.
You can try running both campaigns, i.e. one with image and one without image and can compare the traffic on google analytics.
Always choose relevant and images which are defining your business correctly.
Extra Tip:
Adding images in your emails marketing campaigns can help you in getting more clicks.
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Must Check: Importance Of Image File Structure in SEO
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8. Add Emotions To Titles and Descriptions To Engage Users
A headline analyzer always makes sure to add emotions in titles and descriptions as emotion is a wonderful and a very powerful psychological tool which can definitely increase your click-through rates.
It does not matter if you are using a negative sentiment or a positive one. Ensure that the title is not neutral and boring because if so then no one will bother to open it.
As per many studies, words like “amazing”, “ultimate” and “important ” will lower your CTR. Moreover, according to several surveys, adding questions, numbers, brackets to your titles is proved to be extremely beneficial and are a few ways to improve your CTR.
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9. Use FAQ Schema Markup
Adding a Frequently asked question section will boost the reach of your page as it is a form of schema markup or say structured data. Firstly, it will make your page very informative which is the whole purpose of including FAQ.
Secondly, it is noticed that pages with a FAQ section are ranked in a different manner on search engines.
Here is how a page with FAQ structured data is shown in SERP.
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When a user searches for a particular question and your website contains the answer or something related to that topic then Google will pull out the answer from your page and display it either in the rich snippets section or in the FAQ section. This will encourage the user to click on your website and explore more on that topic.
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10. Improve Page Load Time and Speed
You are most likely to lose your user if your website or web page is not opening in first 3 seconds of getting clicked.
Users hate to wait which is why page load time and speed plays a very vital to get higher ctr.
If your site’s user experience is not good enough to leave an impression on your user, you user is surely going to close your website within the first 5 seconds which in turn will result on your organic ranking as well.
Working on ways to increase the CTR is a great thing but not working on improving page loading time will increase the bounce rate which can cause your website to loose the first page position in search result.
Also, if the bounce rate is constantly increasing then for Google and other search engines your website is not something which your users are looking for and this will result in your rankings going down in SERP.
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Must Check: Importance Of Image File Structure in SEO
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TIP OF THE YEAR
Create content which can be ranked in the featured snippets section of SERP because having your site in the featured snippet section will increase the organic CTR.
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Final Words
So the question persists, what is a good ctr for organic search? Well certainly anyone would say 100% but that is nearly impossible.
However, by using the above mentioned methods, you can increase your CTR which in turn will improve your keywords ranking on google search.
Since now you have understood how important CTR is, we are quite sure that you will start working on improving your website’s CTR to receive more traffic from google and other search engines and increase sales and growth of your business.
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Thanks for giving these great tips on how to improve organic CTR for a page or blog post.