Google Guaranteed – A Saviour For Your Local Online Business
Table Of Content
- What is Google Guaranteed
- Why Is Google Guaranteed Important for Local Businesses
- What Is The Process Behind Google Guarantee
- How To Know If You’re Eligible To Get Google Guarantee Badge
- What Is The Cost of Google Guaranteed Program
- Is It Worth Applying For Google Guaranteed
- What Is Covered In Google Guaranteed Program
- Advantages of Applying For Google Guaranteed Program
- How Local Services Ads Are Different From Normal Google Ads
- What’s Next After Getting Your Google Guaranteed Badge
- How Does Google Guarantee Helps A Customer or User
- Final Words
In today’s world the perception of public towards any product determines various factors associated with it. Whether it is sales or reputation or brand value, it has a certain influence over it. Even though you might have the best-optimized content but without a brand name, it’s difficult to crack into sales.
Especially in the current era where competition is fierce, retailers need to come up with creative ways to attract customers and convince them to purchase their products.
This is where Google Guaranteed a feature of Google my business comes in.
What Is Google Guaranteed?
Google Guaranteed is a badge issued by Googlewhich can be seen on your GMB listing on Google search. It is exactly the kind of tool that will help you in gaining the trust of customers without even lifting the finger.
With Google Guaranteed Program customers gets an assurance about your services and products offered.
Name of Google is sufficient enough to make the deal in your favour.
Therefore, When Google Guaranteed comes into the picture, it leaves a positive impact on the customers. In any case, it is a great asset for you if you have any local business on Google My Business.
From the buyer’s side, it is a symbol of assurance given by Google which shows that Google itself has approved this business. So whenever customers go to purchase anything, the Google Guaranteed Badge provides them an extra trust needed to initiate the purchase.
Must Read: How To Create Your Own Google People Card
Why Is Google Guaranteed Important for Local Businesses?
Imagine a business having a Google’s approval badge just next to them, aren’t you going to buy products from them even if they are new?
Yes, you are definitely going to buy or atleast try their products.
This is the importance of Google Guaranteed Badge for local businesses which are listing on Google My Business.
Every local businesses have to start from scratch. Especially if they are online, they have to make their reputation in order to mark their presence in the online market. There are a lot of things they can do to make their business a brand but getting a google guaranteed badge will just boost their brand name.
Google Guaranteed program is exactly the kind of thing that business owners need to apply for.
The Google Guaranteed Badge develops a sense of trust among all your potential buyers and by using this trust you can sell your products and services to them.
So for any local business which is in its initial phase and finding it difficult to attract customers, Google Guarantee is the answer for them.
What Is The Process Behind Google Guarantee?
The primary requirement to apply for this badge is that you should be using Google local services ads.
If you’ve ticked that box, you can proceed for Google Guaranteed Program.
After you apply for the google guaranteed badge, there is a screening process. In this process, Google will run different background checks on your establishment. Furthermore, some legal documentation in the form of licensing and insurance is also necessary for this case. If you go through the screening phase swiftly, the badge will come to you very soon.
If your application gets approved, you will see a green checkmark next to your local listing. This indicates that your business has Google Guaranteed verification.
How To Know If You’re Eligible To Get Google Guarantee Badge?
To check if you are eligible or not you can go to this link, sign in and check if your business is eligible for this program or not.
Right now there are only 11 countries who are eligible for this program, but in the future, Google can increase the numbers.
Here Are The Countries Eligible To Apply For Google Guaranteed Program
- United Kingdom
- United State
What Businesses Can Apply For Google Guaranteed Program
As of now, there are 29 types of business categories which can apply for this program and they are:
- Appliance Repair
- Carpet Cleaning
- Countertop Services
- Financial Planning
- Home Services
- Garage Door
- House Cleaning
- Junk Removal
- Lawn Care
- Pest Control
- Real Estate
- Tax Services
- Tree Services
- Water Damage Services
- Window Cleaning
- Window Services
What Is The Cost of Google Guaranteed Program?
There are monthly plans and annual plans available for this program.
The monthly base fees costs you about $50 while annual fees would be $600.
But these are only the basic costs. You will find some additional costs for lead generation as well.
Is It Worth Applying For Google Guaranteed?
Well, there are several factors you need to look into before getting your hands into it.
There are risks and perks associated with Google Guaranteed that in any way shouldn’t be neglected. Before applying, establish your needs and determine the purpose for opting for this program.
First, let’s take a look into some of the things you need to see before applying for Google Guaranteed Program.
1. Does The Google Guaranteed Badge Hamper Your Economical Structure?
Yes, you will have to pay a certain amount of fee per month in order to get the badge. So, you need to see if your business can sustain this cost of applying for the program.
Planning is an important thing here because you might not want costs to run over your income.
While Google Guaranteed is exclusively offered for local businesses running local services ads, for a successful campaign taking risks into account is also necessary.
2. Can You Keep Up With Google Guarantee Protocols?
The Google Guarantee badge looks good in hindsight but it can have adverse effects in some circumstances.
For example, Google Guaranteee enables your buyers to claim for their money back if the product is unsatisfactory.
Being a business owner you might not like this which is why you should not go for this program.
You need to understand that in any case of any dispute, Google will act as a middleman which means that they will try to resolve the issue from their perspective.
It will be an unbiased take but things can still pass from under the rug. In this case you may feel helpless and robbed in some transaction.
3. Check If You Really Need A Google Guaranteed Program?
Seeing your business competition, do you feel like it’s absolute necessary to apply for this program? Sure it can greatly boost the growth of your businesses but there are aspects to it you may not appreciate.
Having a Google Guarantee badge doesn’t mean that Google will have any type of power over how you handle your business. But they will be having a keen look on all the product complaints you are getting and if you are sorting our those problems or not.
So, if you feel like applying for this program will not be beneficial for your businesses, you can back out and look for other digital advertising alternatives like Facebook Marketing or Instagram Marketing to promote your products and services.
4. What Are The Effects of Google Guarantee Badge on Organic Google Search?
Looking from SEO point of view, the Google Guaranteed certification extensively boosts your SEO.
You will have to remember that this program is just an extension of local business ads to gain consumer confidence just like a call extention which appear in many local ads.
It is highly possible that by using this program, the ranking of your website gets a boost in search results. There can be many factors behind this search engine boost.
Also Read About: International Seo Tips For Growth Of Businesses
What Is Covered In Google Guaranteed Program?
Google Guarantee cover customers the lifetime amount of their invoicing in question of upto $2,000 in US and Canada.
The reimbursement number differs from country to country.
Advantages of Applying For Google Guaranteed Program
We could say that there are two distinct advantages of opting for this program.
- It acts as a medium for providing assurance to the customers.
- It increases the SEO performance of your website. The importance of SEO is in high regard and if Google Guaranteed is even including that aspect, then it’s quite a remarkable deal.
How Local Services Ads Are Different From Normal Google Ads?
You might have seen that in Google Ads, everytime someone clicks on your ad, you have to pay a moentary amount which is known as Pay Per Click (PPC) however in Local Services Ads you only pay when a customer makes a contact with you related to your products or services.
This helps you in saving a good amount of money from all unnecessary clicks on your ads.
The cost per lead is not set by you or by google as it varies depending on the type of your business for which you are running the ads and the location in which you are running the ads.
Also Read About: How To Improve Organic CTR Of Your Website?
What’s Next After Getting Your Google Guaranteed Badge?
If your application for Google Guaranteed is confirmed you can start enjoying its benefits. But real work starts from here as you will need to be consistent in your work to fully realize its potential.
Note: Google will screen how you use this green checkmark and will see if you’re not violating any of their policy. Furthermore, they will monitor your responses to all the disputes raised by the customers regarding the quality of the delivered product or service.
What you require is an extra effort to keep the badge up for your business. It will definitely give you an edge over your competitors.
Your main goal should be to gain as many leads as possible and convert them into purchase orders.
If you want your local business to sustain in the market, Google Guaranteed will arguably provide reasonable help by providing an upgraded listings in ads with a green checkmark.
How Does Google Guarantee Helps A Customer or User?
If a customer purchases products from a local listing which has a google guaranteed badge and finds it useless or is not satisfied with the product, they have the option to request for the money paid for that product. This could feel like a little drawback from the owner’s end, but these little things are what builds up customer trust and satisfaction.
Google can sometimes act as a middleman in this situation and provide an objective verdict.
Must Check: Can You Do Seo Yourself
Google Guaranteed is highly recommended for all local businesses in order to get an upper hand over competitors. For a small monthly fee, you can get many benefits which will keep your listing profile high in the competition for an extended period.
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