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[/av_promobox] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Table Of Content- Introduction
- What Is Off-Page SEO
- Why Off-Page SEO Is Important
- What Is Off-Page SEO All About
- There Are 2 Types of Backlinks
- 7 Best Off Page Techniques You Should Definitely Use
- How To Start With Off-Page SEO Activities
- Final Words
If this doesn’t surprise you, you would be even more shocked to know that more than 50% of websites don’t even have a single backlink on it.
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Introduction
Off-Page SEO is a SEO factor that requires the utmost amount of attention because building backlinks is one of the key factors that help in ranking your keywords and website high on Google SERP.
Backlinks are the vital component of off-page SEO which in any case should not be neglected.
Just like On-Page SEO, Off Page SEO offers a variety of methods that helps in bringing the ranking of your website high on search engines.
Even Google uses off page techniques to index and rank your content high on its search engine.
It’s no brainer to say that On-Page SEO techniques holds fundamental value in SEO but Off-Page SEO activities are equally important.
Without having an effective off page seo strategy, you can rank on keywords with low difficulty levels but to rank on keywords with high difficulty levels you will have to do high quality link building.
Today in this article we will be providing you an exclusive guide on how to do off-page SEO for your website in an effective manner.
There are many types of link building techniques available and if you are able to master even a few of these link building strategies then you will see no problem in increasing the domain authority and potential of your website which in turn will help you in pushing your keywords to top page of search engines.
But before telling you about all those backlink types, let us know what Off Page SEO actually is.
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What Is Off-Page SEO?
Off-Page SEO is one of the best practices or tactic in SEO which helps in boosting the rank of your website and keywords on search engines. Without having a proper Off Page Strategy you might face difficulties in outranking your competitors in organic rankings.
Just like On Page SEO covers elements like Meta Title Tags, Meta Description, Other Meta Tags like Header Tags, Content, Image Alt Text, Website Layout & Pages Design, Keyword Research, URL Structure, Structured Data, Sitemap, Robots.txt, etc.
Off Page SEO covers elements which includes Quality Backlinks, Ratio between links on keywords and direct links, Trust and Authority of website where you are placing your site’s link, Niche of backlinks, Social Reputation.
In simple terms, Off-Page SEO helps you in boosting the rank of your keywords but only if done in a correct manner because there are many “SEO EXPERTS” who don’t know anything about backlinking and ends up in penalizing the website in the form of Manual Action.
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Must Read: Can You Do SEO Yourself
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Why Off-Page SEO Is Important?
Many users, especially new ones neglect the use of off-page SEO due to the heavy work it requires. Doing On Page SEO seems more feasible because you don’t have to rely on others to perform it. However, by avoiding off-page SEO, one is missing the chance of boosting the rank on search engines.
Off Page SEO works as a catalyst that can shoot up the ranking of your website and keywords on search engines. Sure it requires more effort than On-Page SEO, but the results are massively in your favor.
Here are a few factors which makes Off Page SEO Important:
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1. Google’s Involvement
Google is the biggest search engine on the Earth right now. It uses Off-Page SEO data as one of its ranking factor.
Sure it takes into account the On-Page SEO as well but the external influence equally offers similar support.
Google sees the value of your backlinks and how relevant and authoritative your backlinks are. If the backlinks complies with the requirement of the search engine, the website will skyrocket in the rankings.
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2. User’s Perception
For this your content has to be so appealing that your user’s ends up sharing your website url or blog url either on their personal blogs or on social media. This helps in increasing the trust flow and authority of your website in Google’s eyes.
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3. Domain Authority
Another thing which backlinks helps in is increasing the Domain Authority.
Although, Google has never ever mentioned that they consider Domain Authority as one of their ranking factors but still a good domain authority helps you in ranking faster.
Domain Authority was first introduced by Moz.
Domain Authority also known as DA holds a numeric value that lies between 1 to 100. The higher the number, the more the chances of your keywords getting ranked high on search engines considering the fact that you have published high quality content and On Page factors are checked.
These are the primary reasons that proves why Off Page SEO is as important as On Page SEO is and under any circumstances, you should never underestimate the potential it holds in keywords ranking.
You may be able to achieve high position on Google by optimizing your content and working on your On Page Strategies but you will never realize the potential that Off Page SEO holds when it comes to ranking any keyword on Google.
So what exactly are these Off Page Techniques?
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What Is Off-Page SEO All About
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Yes, till now you might have got the idea that Off Page SEO is majorly about creating high quality, niche related backlinks for your website.
This has been one of the best SEO techniques but since past few years Google has become quite strict when it comes to backlinks as there are many SEOs who took wrong advantage of backlinks by creating tons of spam and trash backlinks and playing with Google’s algorithm to rank their keywords high on the SERP.
This is why Google released Penguine Update on April 2012 to filter out sites having spam and trash backlinks and lowering their rank on SERP.
Backlinks is not about how many you have for your website but how authoritative and meaningful those backlinks are.
100 trash and spam backlinks can’t match the impact 1 high authority and relevant backlink will drop on your domain.
So you need to ensure that the backlinks you’re creating for the website are of the highest quality.
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There Are 2 Types of Backlinks
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DoFollow links are those links which directly adds value to your website or the page by passing the link juice or page rank of the webiste on which the backlink has been made.
For example here is a guest post we have done for our website on another authority website. In this we have placed an anchor text for our homepage.
This is how a DoFollow link looks like.
So, if you are planning to build backlinks for your website then make sure to aquire DoFollow links as DoFollow Links are highly beneficial for a website.
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2. NoFollow Backlinks
NoFollow Backlinks looks just like DoFollow backlinks but the only difference is that NoFollow Backlinks do not pass link juice or page rank of the website where the link has been made to your website.
But, if used in a correct manner then nofollow links can add a huge value in your keywords ranking on search engines.
This is the main reason why SEOs maintain a specific ratio in DoFollow and NoFollow backlinks.
A NoFollow link just has an extra piece of code added to it i.e rel=”NoFollow” and this code makes the crawlers understand that the given link has been marked as nofollow and no page rank should be passed through it.
Here is what a nofollow link looks like,
Let us now tell you about all types of Off page techniques and backlinks you can create for your website in order to boost your ranking on search engines and increase the domain authority easily.
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Also Read About: How To Improve Organic CTR
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7 Best Off Page Techniques You Should Definitely Use
- Forum Posting
- Social Media Links
- Social Bookmarking
- Comment Backlinks
- Guest Posting
- Article Submission
- Question & Answer Sites
1. Forum Posting
Forums are online discussion platforms where anyone can ask a question and other members can then give their answers and have a discussion over it.
SEOs started using Forums by posting links in their answers as reference and getting dofollow links in an easy and effective manner.
Forum posting is quite easy as first you have to find niche related forums which you can do on Google by typing YOUR KEYWORD + “Forum”.
After this you have register in those forums and look for a question which matches your answer and thats it, you have to answer and leave your link there.
Here is a list of few high DA forum which you can use:
| Forum | DA |
|---|---|
| ecommerce.shopify.com | 93 |
| bleepingcomputer.com | 88 |
| phpbb.com | 88 |
| forums.envato.com | 83 |
2. Social Media Sites
Social Media links are a major part of every SEO off page technique in 2021. Almost 56% of world’s population is on social networks which makes social media an important part of all marketing campaigns all across the web.
There are many who will say that you can only get a nofollow link while posting on social media platforms but we say that you can get a dofollow link through every social media platform, you only need to know where to insert your link.
If done in a right manner then these dofollow social media marketing links can boost your ranking in an effective manner as most of these platforms have high page rank and authority.
Here is a list of few high DA social media platforms which you can use:
| Forum | DA |
|---|---|
| 100 | |
| 100 | |
| Youtube | 100 |
| 93 |
3. Social Bookmarking
Social Bookmarking Sites are those platforms where you can register for free and promote your website by bookmarking your site URL in the platform. Using the social bookmarking sites you can increase the authority as well as traffic of your website easily.
But, be careful in creating dofollow social bookmarking links as there are many spam social bookmarking sites available nowadays which can ruin your off page seo strategy completely.
Here is a list of few high DA social bookmarking site which you can use to create dofollow backlinks for your site:
| Forum | DA |
|---|---|
| Diigo | 89 |
| Scoop.it | 92 |
| 90 | |
| Plurk | 88 |
4. Comment Backlinks
Comment backlinks are one of the most old form of backlinks which are even used till now. But, just like social bookmarking, SEOs started spamming comment backlinks and applying black hat strategies and this is the reason why comment backlinks are also considered as spam in today’s time but if used in a correct manner then these links can surely give a good boost to your keywords rankings on search engines.
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5. Guest Posting
Guest Posting or say guest blogging is one of the most advanced and most used way to create dofollow backlinks for your website. It refers to posting content on other high quality websites by manually outreaching them and showing them the content via email conversation.
Guest blogging is on of the most effective and advanced off page SEO process but requires extensive research and work.
The best way to boost your site’s rank through guest post is by doing brand mentions which helps in increase brand awareness and it also falls under the category of natural links.
In order to have your content published on other high authority website you need to find such websites first which are relevant to your niche. After this you have to manually outreach the webmaster or admin of that website showing them your high quality content and telling them how your content is going to boost the traffic of their website and give their users something unique to read about.
Once approved, your article will be published on that guest blogging website with 1 or 2 dofollow link to your website.
There are many high quality websites which allow guest posting on their site. Some charges you for guest posting on their website while some has their own set of rules in order to get your article approved for their site.
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6. Article Submission
Just like forums, there are numerous article submission sites such as Hubpages, Google Sites, EzineArticles, etc where anyone can publish their content for free and can link their website in the content and generate dofollow backlinks for their site.
For article submission all you have to do is write down high quality content which can catch the interest of readers and place links of your site directly in those articles.
Just like guest posting, in this section, you need to ensure that you are publishing high quality content only.
Your submissions can get rejected if the site admins don’t find your content quality up to the mark.
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7. Question and Answer Sites
You will find many websites like Quora, Reddit, EHow, etc that offers Question and Answer services on their platforms.
People post questions about anything and waits for the answer while other users answer these questions and leave a link of their website which they finds will be the best fit for the answer. This is how SEOs generate dofollow backlinks via question answer sites.
If you find that you have already answered such questions on other Q/A platforms then you can even leave a link of your answer posted on that platform.
Note: Make sure that your answer does not looks like a spam or else it will be removed or pulled down by the admins.
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Must Check: Internal Linking For SEO
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How To Start With Off-Page SEO Activities?
Now that we’ve listed some of the best ways off page SEO techniques, let’s take a look into a few steps that you must adopt to proceed with the above mentioned link building techniques for your site seo.
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1. Planning
There is a huge difference when it comes to the planning of on-page vs off-page seo.
For off-Page SEO you have to layout a proper format about how you will be proceeding with the link building process and which link building technique you will be using first.
For example, if you proceed with broken link building strategy first then you have to make sure that you are using this seo strategy in a correct manner and not spamming your website.
Similarly, determine the amount of time you have to give in order to execute all these off page seo tactics.
Doing off-page SEO can eat up much of your time so proceed with a dedicated plan.
After planning, you can jump to the next stage which is selecting the type of backlink.
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2. Select The Type of Backlink
As we have already listed some of the best off page SEO techniques above for you, all you have to do is just select any one of them for the start and start your link building process.
If you are a beginner then you can surely start with social media links as it requires less time and investment.
Since you are a beginner you should not rush as backlinking takes time.
It is quite possible that you may not create dofollow links at the very first time but you have to be patient.
Especially when it comes to publishing your content on other website’s blog post, it takes time for things to execute.
But once done, you will see your website ranking getting boosted an your keywords ranking high on search engines.
Once you feel comfortable with the initially selected technique, go for other ones.
Also, if you have a good budget then you can start with guest posting and start acquiring high authority sites to get quality links for your business website.
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3. Execute Your Link Building Strategy
Well, what else is left?
Execution. Start with the executing process.
Once done, sit back and relax and see the ranking of your site going up on search results.
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Final Words
Off-Page SEO Techniques holds a significant value for your website as well as for your rankings on SERP. You can choose the techniques which we have mentioned above to build link to your site.
We hope that this article helped you in understanding how important off page seo is and how off page seo is also related to content marketing.
By implementing the above mentioned ways, you can rank your brand name and keywords high on search engine easily.
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It’s incredible. Thank you for taking the time to write down your views on best off page seo techniques. I’m interested in learning more.
Your blog is very easy to understand and informative. Keep up good work