Social media platforms are constantly evolving, which can make it difficult to predict which ones will be the best social media platforms for marketing in 2022. However, based on current trends and the way social media is used by consumers, we have compiled a list of 7 platforms which are are likely to be the most popular for social media marketing campaigns in 2022.
Since the past decade, we have been observing significant changes in Social Media. It started booming in the early 2000, with barely 1-2 million active users in a month, which now has reached over 3.78 billion active users in a month and is expected to grow over 4.41 billion active users till 2025.
Social media has evolved itself from being a personal entertainer to a business marketing platform. This evolution has got people to grow their business through social media sites.
Social Media marketing is a powerful way for converting your niche/side hustle into business. Yes! You have heard it right, your hobbycan be your business now.
Let us brief you about some of the trending and famous social media platforms which marketers are using to grow businesses in 2022.
1. Facebook (Meta)
Released on: 4th February 2004
Monthly active users: 2.8 Billion
Daily active users: 1.8 Billion
Active user age: 65% users are under the age of 35 years
Average time spent: 38 Mins per day
Facebook is still the dominant social media platform and is likely to remain so in 2022. With over 2 billion active users, it’s the perfect platform for reaching a large audience. Facebook also offers a variety of tools and features that can be used for marketing purposes, such as ads, groups, and pages.
Facebook’s group feature is very helpful if you want to build a good community, either create a group or be part of one of those groups, share your ideas, thoughts and shareable links with the community, have day to day basis interaction with them, through this you will get a group of potential clients as well.
To grow your business through Facebook make sure to create a strong Facebook page with high-quality content and invest in paid advertising.
Active user age: 59.9% people of age group 25-34 Years
Average time spent: 17 Mins per month
LinkedIn is mostly used by professionals and job seekers. Yes, millions of individuals use LinkedIn every day to expand their networks and jobs, but you may also use it to develop your business. This social media tool brings you and your company in contact with hundreds of thousands of connections who may help you build relationships with people and organizations that can help grow your brand.
It is a popular platform for business-to-business (B2B) marketing. It has a large user base of professionals, and it offers a wide range of features that can be used for marketing, such as posts, videos, groups, and more. To use LinkedIn for marketing, make sure to create a strong LinkedIn profile, post interesting and engaging content, join relevant groups, and invest in paid advertising.
One can find Business Partners, CEO’s, Managers, Suppliers and Sellers on LinkedIn. 55 million companies are on LinkedIn along with job opportunities, one can find insights of the company.
YouTube is the second most popular social media platform and is a great platform for marketing. With over 2.3 billion active users, it’s a great way to reach a large audience. YouTube also offers a variety of tools and features that can be used for marketing purposes, such as videos, channels, and ads. Its user base is constantly growing, and marketers can use the platform to reach a large number of consumers.
YouTube is a great platform for promoting video content, which is becoming an increasingly important medium for marketing campaigns.
There are two ways to grow business on YouTube, direct income by YouTube ads and indirect income through paid promotion on your own YouTube channel. As per business trends, both options can be utilized simultaneously to achieve maximum profit.
Released on: 6th October 2010
Monthly active users: 1 Billion
Daily active users: 500 Million
Active user age: 75% people of age group 18-24 Years
Average time consumption: 28 Mins per day
Instagram is a photo and video-sharing social media platform which was acquired by Facebook in April 2012 for $1 billion.
Instagram is popular for marketing because it allows businesses to share photos and videos that capture the essence of their brand. It also allows businesses to create ads that can be targeted to specific demographics, making it a very effective platform for marketing campaigns. In addition, Instagram has a large user base and is growing rapidly, making it a very desirable platform for businesses to use.
Business related to Jewelry, Clothes, Art and craft products, Digital Courses and Digital Services are seen growing faster on Instagram.
Instagram stories, reels have observed remarkable customer reach. Instagram algorithm, Bio and content related to customer’s requirements should be the point of focus for Business growth on Instagram.
Released on: March 2010
Monthly active users: 450 Million
Active user age: 34% people of age group 18-29 Years
Average time consumption: 5 Mins per day
Pinterest is a social media platform that is focused on visuals. It is popular for sharing recipes, home decor ideas, and fashion trends. In 2022, it is likely to be a popular platform for marketing campaigns that focus on visual content, such as product photos and video ads. Pinterest also offers a unique opportunity for brands to drive traffic to their websites by adding “Pin It” buttons to their websites.
Pins are usually saved by users for later reference, so brands that use Pinterest should create pins that are interesting and engaging enough to persuade users to save them. Additionally, it is important to have a strong presence on Pinterest if you want to see success with this platform. Make sure your brand’s profile is complete, and post regularly to keep followers engaged.
A lot of home decor, fashion, future travel plans and dream board inspiration is taken from Pinterest. It is estimated that 89% of users find it for the same purposes.
Daily active users: 90% of TikTok users use the app daily
Active user age: 32.5% for age group 10-19 Years & 59.5% for age group 20-29 Years
Average time consumption: 52 mins per day
How come TikTok is in the list?
Well, TikTok is a social media platform that is quickly gaining popularity, especially among younger users. The app is known for its short videos, which can be up to 60 seconds long. This time limit was recently upgraded and now users can make videos of up to 10 minutes in length. This makes it a great platform for marketing campaigns that need to grab the attention of consumers quickly.
Additionally, TikTok offers a lot of creative possibilities for marketers, as users can use filters and special effects to make their videos more engaging.
It is available in 40 languages and has the highest engagement rate per post. TikTok is best for small businesses as it allows them to post easily, there is no hassle in video making and it can reach local people easily.
Released on: 15th July 2006
Monthly active users: 353 Million
Daily active users: 187 Million
Active user age: 28.9% people of age group 25-34 Years
Twitter is a platform that is constantly evolving, and in 2022 it is likely to be one of the most popular platforms for marketing campaigns. The platform is used by consumers for a variety of reasons, including staying up-to-date on current events, getting news, and interacting with friends and family.
In addition, Twitter offers a number of features that are beneficial for marketing campaigns, including the ability to create short videos, share images and links, and create polls. As a result, businesses that want to reach a wide audience should consider using Twitter for their marketing campaigns in 2022.
Podcasts are an underrated social media platform that could be a great marketing tool in 2022. They are a great way to reach out to potential customers who may not be on other social media platforms, and they can be used to promote products or services in an engaging and informative way. Additionally, podcasting has been gaining in popularity in recent years, so using this platform for marketing could help businesses stand out from the competition.
Not all Social media platforms are similar for every business. Some business niche might perform better on Facebook while some might perform better on TikTok. If you want to grow your business on social media then you should:
Create a business account on that particular social media platform so that you will have access to business analytics & stats which then will help you with detailed data about your social media posts.
Building your presence on two or more social media sites for your business.
Below mentioned are a few combinations you can try according to your business niche:
Social Media Sites Combination
Fashion, Beauty, clothing
Instagram + Pinterest + YouTube
Home décor, Interior
Pinterest + YouTube
YouTube + LinkedIn
Entertainment, Social Awareness
Twitter + Facebook
Storytelling, Motivation speaking
Podcast + Twitter
One more thing that you have to keep in mind:
The more frequently you post fresh content on your social media handles, the more business you will get. Your ‘Activity’ and ‘Revenue’ are directly proportional to each other.