A Definitive & Complete Guide To Local SEO
Table Of Content
- What Is Local SEO?
- Local SEO Audit
- Local Business Directories
- Same Contact Information On All Listings
- Google My Business Listing
- Use Local Keywords
- Optimize Your Website For Mobiles
- Create High Quality Local Content
- Link Building
- Internal Linking
- Social Media
- Final Words
For all local businesses who want to get local clients and customers whom they can serve with their services and products, should understand the importance of local SEO in 2021.
Optimizing your website for local searches should be your first and the foremost priority as it plays a vital role in ranking your website locally on google’s local search results especially for businesses that focus on a particular geographical region.
Local SEO can prove to be magical for all those who wants to rank high in their nearby locations as a proper local strategy helps in moving up your rankings drastically. If you still have not figured out a strategy to outrank your competitors then you are missing out a lot.
There are customers out there who are willing to shop in your area and are in search of businesses like yours and if you want to grab those customers and convert them in high paying leads then this guide is going to change the way you do local seo for your business.
To be at the top of every local search made on a keyword related to your business or product you need to follow what all is given in this guide to local seo by top SEO experts of Script Consultants.
Here is a detailed guide to local seo giving you every possible information about local SEO, how to optimize your site for local SEO, how to optimize your local google business listing to get is ranked high in search results, how to get more google business reviews, and how to create local SEO strategies and increase your chances of getting ranked high on all nearby and local locations.
So let’s get started.
What Is Local SEO?
Local Search Engine Optimization also known as Local SEO is a branch of SEO which majorly concentrates on optimising a website and local business listing so that your business, products and services can be found in local search results.
Have you ever searched for Doctors near me, grocery shops near me and lawyers in my city, best seo agency in Singapore?
This is what your SERP will look like
Local SEO is for brick and mortar businesses. By brick and mortar we mean businesses which offer products and services to their clients face to face either in a physical store or by visiting the client’s location.
Studies shows that 1 in every 3 searches on smartphones are done by the users and customers just before they arrive at a particular store.
From restaurants, doctors, lawyers, plumbers, electricians to local vendors, everyone can benefit from local SEO. However, your strategy for local SEO should be up to the mark and only then you will be able to compete with other local businesses.
By implementing local seo properly you can generate high-quality traffic, drive conversions and let your brand be relevant.
Read further to see some amazing local SEO tips that will help your website and local listing rank on all major keywords locally.
Local SEO Audit
Local SEO audit includes auditing your google my business listing, auditing your website and other landing pages, auditing all business citations, local link building analysis, analysing the reviews on your local listings, competition analysis, social media analysis and a lot more.
Therefore, always perform a local SEO audit of your major competitors to check where their website lies in the rankings and try to decode their local SEO strategies too.
Start your local SEO process by creating the google maps for your physical locations i.e your Google My Bsiness Page.
Now make a proper local SEO strategy for your business and implement it. Analyse which part of the strategy is helping you in growing the most.
The results will give you a clear idea of how far or how close you are from reaching your goals.
You can use SEO tools like Ahrefs or SEMrush to do the audit.
Must Read: How To Create Your Own Google People Card
Local Business Directories
Before attracting new customers, it is important that you pay attention to your existing ones. Getting listed in local business directories is going to be extremely beneficial for your business as these directories put your business and website out there in front of customers who are searching for businesses, services and products like yours.
Business listings on local directories offer clients and customers some information about your company like reviews, ratings, name, address, phone number and other contact information.
There are N number of directories available over internet. So do a little bit of work and try to get listed in as many directories as possible.
Either hire someone building citations for your business or you can do it by yourself.
The main focus should be on getting listed on the popular business listings and directories first so that the chances of a customer getting to know about your business services and products increases.
Also, you should keep a check on which directories your business is already listed to avoid duplicacy.
Same Contact Information On All Listings
Customers can only find you when you provide them with the correct contact information of your business. Incorrect or different address or phone numbers on local listings are a sign of poor branding and management.
This will affect the local rankings of your website and business in a negative way as keeping same contact information i.e NAP (name, address and phone number) on every listing is a ranking factor for google local business listing.
So, if you are not having same contact information on all your local citations then update them as you might be losing rank on local serps and might even lose local audience because of confusion.
Do check what information is included in your Google My Business Page and make sure to keep that information in the exact same way everywhere else as doing so will improve your local ranking on Google.
Also, if you have several branches or locations for your business then make sure that you create a seperate listing for every location and keep the same NAP which is relevant to that location on every directory listing.
Google My Business Listing
We all know that Google is one of the biggest and most preferred search engine among all and without proper knowledge of SEO you will only struggle to rank high on SERP.
If you want to give your business a location specific online presence then building your company’s Google My Business Page is a must as it will give your business a location based local organic reach and results.
To get your own Google My Business Page, you have to go through a specific process and get verified.
Click Here to start your Google My Business Page today.
Listing your business on google my business profile is not hard but can be a time taking process. The time spent in creating your business profile is totally worth it. Once your Google My Business listing is verified, you can add, update and edit all the information about your business.
All updates of this are visible in the knowledge panel section of Google which is located on the right side of Google SERP.
You can add pictures and videos of your store, create blog post, share products pricing and other details and much more.
Pay attention to what your customers are looking for from you and provide them with the best possible service and products as customer reviews are highly important for your local search engine optimization.
Make sure to include local locations specified keyword in the title of your listing as it is one of the many other local ranking factors which impacts your local seo efforts.
Use Local Keywords
Do a proper local keyword research about your local businesses, local search ranking websites and keywords on which your competitors are ranking.
Using locally defined keywords i.e keywords with local locations will increase the chances of getting your business and local listing ranked high on google local organic results. However, this does not mean that you have to compromise with the quality of your content. Search engines like Google values high quality content written with a touch of local intent in it and rank them high on local results.
This is why you have to ensure that while using local pack of keywords, the quality of content is not degraded.
Optimize Your Website For Mobiles
Another tip of this guide to local SEO is to optimize your website for mobiles as almost 87% of local searches are made from mobile devices only.
20% of world’s population is using voice search to search anything on google and out of these 53% of voice searches are made for local services and business search.
Google prefers websites which are optimized for mobile devices and rank them higher as mobile optimization is one of the local search ranking factors. Make sure that your website has a fast loading speed as this is a very basic and important part of SEO for any business.
Your visitors are not going to wait for more than 3-5 seconds and if your website does not loads in this duration of time then the users will just move back to the result page and click on any other result which will leave a negative impact about your website in Google’s eye from SEO point of view.
Include keywords which you want to rank on google search in meta titles and meta descriptions of your website.
Create High Quality Local Content
Since you are aiming for local customers, the content should be specially curated for them. As we mentioned earlier, search engines focus on quality content so it has to be on the top of your priority list. Although the content you publish may attract a wide crowd, you still have to aim at the potential customers of your local area.
Incorporate creative ideas so that your existing, as well as the potential customers, become interested in your business.
It is no hidden fact that every visitor will see the reviews of your business first. Even if there are a few average or bad reviews, the customer changes their mind real quick.
To avoid that, have a good branding of your business from the very starting and pay a great deal of attention to every review on your website.
Link building is a very important part of SEO. Without high quality backlinks it will become quite difficult for you to outrank high authority websites.
What Are Backlinks?
The links which are published on other websites which are pointing to your website are known as backlinks. If backlinks are present on high quality websites then you can get a lot of referral traffic to your website.
There are many types of backlinks but in this guide to local SEO we have told you about local directory listings only.
Make sure that you do not create listing on spam websites as doing so can harm your google’s local rank.
Also Read About: How To Improve Domain Authority of A Website
Local Businesses are not aware of how internal linking can boost their local search rankings.
Internal links helps the user in navigating to more related pages present on the website and it also helps in increasing the website’s page authority and ranking.
Social media is no less important than search engines these days. The right social media marketing strategies can take your business to another level.
Sharing your Google My Business Page on your social media handles can surely boost its visibility and can bring a few positive reviews for your listing.
But being on social media means you have to be consistent with your content posting and keeping your audience updated about your newly added products and services, discounts and offers, etc.
Must Check: Importance of Content In Social Media Marketing
These are the best tips on how to dominate local SEO. So, when it comes to local search, citations are very important and we all know that consistency is key in SEO.
Local search engine optimization is a great way to grow your business all across the web.