How Long Does SEO Take To Show Results and Ranking In 2021
SEO (Search Engine Optimization) is a time taking process and if you are starting your website’s SEO from scratch then it will take a minimum of 4-6 months for you to see the rankings of your keywords on search engine.
So if you are worried about the results of the SEO that you are doing on your website then you should stop thinking and just continue putting your efforts in the right direction. You should never expect instant results from SEO.
This is the reason why big and small businesses hire the Best SEO Agency to do the SEO of their business website in a correct manner as the SEO agency will have great knowledge of SEO and will provide correct SEO service for your website.
If you wish to sustain in the long run, then it is always a good idea to prioritise quality over speed and quantity.
There are many incidences where people use Black Hat SEO in order to get quick results but it is not something which we will advice you to use on your business website because no matter what happens, Google will impose a penalty in the form of Manual Action on your website.
But the question is,
How Long Does SEO Take To Rank The Keywords on Search Engine?
It may take 6 months to 12 months for the SEO to show some results on some hard niche businesses. For some websites, the results are visible within a few weeks.
This also depends on various ranking factors which can determine the success of any website in short or long term.
Your SEO efforts must be focused towards getting long term results.
Let’s have a look at all the ranking factors that affects SEO results and organic traffic:
1. Authority of Your Website
The domain age and authority of your website play an important role in SEO success of your SEO campaign. There are chances of you getting a bit quick results from your SEO efforts on your website if your domains age is old enough to provide authority to it.
Older websites already have backlinks on them and creating some new backlinks can easily increase the credibility of the domain for the search engines. This is how the authority of older websites and domains keeps on increasing with each passing year
In case you have a new domain, then you must follow White Hat SEO practices that can help you in getting results without getting any penalty from Google.
2. Link Building
Link Building is a long term process and is always included in long term strategy. It is a tedious but a very essential task from SEO and keywords rankings increase point of view. If you want your Off Page SEO to be strong then you must build some quality backlinks for your website as they are considered good by Google’s Algorithms.
But you need to be careful while creating the backlinks as there are many websites building backlinks on which can harm your website. This is why proper study about the website should be done before making your website’s backlink on it.
Any kind of penalty from Google will put your website and your organic traffic into trouble.
If you want to build high quality natural backlinks, then you must focus on creating quality and great content.
By offering high quality content to website owners you can ask them to post your content on their high authority websites with a backlink of your website in that article.
This is known as Guest Posting or Guest Blogging and it one of the best way to get quality links for your website.
Guest posts if done is a correct manner can help you in increasing the ranks of your keywords drastically.
This has been the best part of marketing strategy in 2020 and will be in 2021 as well.
You should post and promote your content on several social media platforms as social media marketing is quite helpful in increasing the engagement and conversion.
SEO takes time but till then you can deploy your own cusotmized strategy of repurposing the content and gaining many backlinks from high quality websites easily.
Websites with more age already have a collection of backlinks which is why is becomes easy to rank them. Sometimes, business owners buy backlinks to get instant results.
But buying paid backlinks for your website is considered as wrong as per Google and can harm your website’s SEO and can even damage your overall link building efforts.
But, Does SEO Really Work?
Yes, it does but you must focus on quality rather than quantity in order to get good SEO results.
3. Impact of Errors and Penalties
If you want SEO to show results for your website, then you should fix all errors and issues related to web hosting, On Page and Off Page SEO as doing this will improve your website’s Technical SEO.
Having a great technical SEO can help you in ranking your website high on SERPS. Sometimes, ignoring the technical errors and issues can put your website in danger and can even get penalties from search engines.
It becomes very time consuming to recover from such penalties and problems. You can get some significant results in SEO just by resolving 404 errors, broken links, incorrect optimisation, etc.
Still wondering why SEO takes so long? Well, it takes a lot to make your website’s SEO quite powerful and effective.
You must understand that Google may take time to complete its crawling process. Whenever you make changes on your website, Google crawler starts crawling your website all over again to know about the changes you have made.
And it totally depends on Google that how much time will it take to complete its crawling and index the changes on the search engine.
There are some other issues related to your website which are, robots.txt, web.config files, sitemap.xml, etc.
All these can also impact on the success of SEO for your website.
This is why we always advice you to fix such issues as fast as possible and you will be able to see some good results in a short span of time.
4. Website Design and Structure
You can’t ignore the role of CMS system and URL structures of your website in SEO. The page ranking can come down easily if these factors are not given attention at the right time.
It is important to optimize your website for mobile devices as well. Responsive website design is essential in enhancing the user experience.
Poor user experience results in a drop in the rankings of your website’s keywords on search engines.
5. Keywords Research and Competitor Analysis
If you want to rank high on major search engines and see an increase in traffic of your website then for this you have to create and publish long form content on your website.
But creating long form of high quality content is not an easy task.
To create high quality content you need to do a good keyword research about the topic and along with that do a great competitor analysis of how your competitors have created their content on similar topics.
You can do keyword research by any of the below given tools:
- Google Keyword Planner
- SEMrush Keyword Research
Almost 50% of your SEO depends on how well keyword research you have done for your content.
Along with keyword research, you have to do a good competitor analysis to get a view of how they have structured their content and how you have to structure your content.
For competitor analysis you can use any of the below given tools:
You can even have an idea of their SEO strategies using the above mentioned tools. You can get their complete backlink profile and keywords in just a few clicks.
6. Content ‘Always’ Remains The Undisputed King
Websites that follow right content marketing strategies get more organic traffic than websites that do not work on quality content. It is very important to create unique, relevant and high quality content to get good and quick results from SEO.
If you find that the content which is already published on your website is not able to beat the competitors content, then you should definitely update your article by adding extra and valuable information in it.
Google BERT was released on 21st October, 2019 and after this update the role of content became quite crucial in ranking of keywords on SERPS.
In 2020, almost all Google algorithm updates were directly or indirectly related to content only.
You should always create high quality content and after creating the content you should check it on many content auditing tools like, Semrush Content Audit tool, Frase.io, Surfer SEO, etc.
These tools helps you in auditing your content by compairing your content with the top ranking pages and giving you a detailed report about what is missing from your content and what should be optimized to get better ranking on search engines.
It may take a long time for this to show results but the results will sustain for a longer period of time.
7. Off Page and On Page SEO
This being the last but an important point from SEO success point of view.
If you want to get good results from SEO, then you must focus on both off-page and on-page SEO. You can get significant results in your website’s SEO rankings just by adding Meta tags, alt tags, headings, developeing a proper internal linking structure, image optimiztion, etc.
Improving the On Page SEO of your website is completely in your hands but for Off Page SEO you will have to find high authority websites from where you can take backlinks for your website.
Niche related blog commenting, image submission, guest posting, social media sharing, etc. are some of the examples of a good Off Page SEO.
How long does it take for SEO to work?
There is no specific answer for this question as there are several factors that determine the ranking of the website.
It may take hours, weeks, months and even years to get your website on 1st page of major search engines.
All you have to do is, be consistent and genuine in your efforts towards SEO and you will surely get results.
Make sure that you keep in mind all the above mentioned and explained ranking factors while planning your website’s SEO strategy to get fast and sustainable results.