13 Content Marketing Trends To Follow In 2021
Have you started planning the content marketing strategy for 2021?
If not, then start brainstorming now! ‘Content is the king’ and you can’t ignore its importance in the growth of any website.
There are certain Content Marketing Trends that are surely going to dominate in the digital space. The competition has increased and right content marketing tactics can provide an advantage for the companies who want to rank high in the rankings.
We have listed out some trends that will dominate in 2021 and can help you in sustaining the presence.
Let’s have a look at some Trends In Content Marketing that are going to rule in 2021:
1. Videos and Webinars
Video and webinar content is here to stay! The trend of going live on videos and webinars is going to increase in 2021. If you are a company, then videos can be a great way to communicate the message to the audience quickly.
There are no location restrictions and maximum number of people can get information about your products and services.
Companies that use video marketing as a content marketing tool are reported to have higher ROI. Webinars that include sessions, fireside chats, and interactive master classes have made it possible for the people to interact directly with the companies and even the experts of different industries.
So, if you are looking for some content marketing trends 2021, then you must consider the video marketing and webinars.
2. Content Communities
Worldwide crisis of COVID-19 made it imperative for the companies to build communities and use a personalised approach in order to increase the number of visitors. Creating unique and engaging content and then sharing them on these content communities can expand your brand’s reach.
Some writers have their loyal fan following on various platforms such as Twitter and LinkedIn. These writers can write content or share some content for your brand with their audience.
Their role as contributors cannot be ignored.
Content trends with help of such writers.
Building communities help companies to increase audience engagement and also provides a great platform for people to get some interesting content on one platform. People do feel valued when they become a part of any community.
3. Improve Content Experience in 2021
Whenever a visitor comes to your website, the experience of getting engaged with the content should not be interrupted because of unwanted ad panels and pop-ups. The bounce rate always increases when the visitors do not find anything interactive or exciting on your website page.
If any business needs higher ROI with content, then it is essential to create content that enables the people to stay on your website.
The improvement in the content experience is not restricted to just text content but also includes webinars, videos, different call-to-actions and podcast episodes.
So, start making the content experience better for your audience and see the difference in your revenue.
There are a few points that you can consider:
- You must create mobile-friendly lead generation forms and CTAs.
- The funnels allowing ‘Buy Now’ must be clutter free and the process should be quick in just one click.
- You must consider the optimization for local searches. One of the most popular local queries is ‘Near me’.
- Third-party plugins can be used to enhance the user experience.
4. Focus On Your Core Offerings
Remember that the bottom of the funnel content should be related to your core products and services. It is imperative to understand the buyer personas. Creating content that chiefly focuses on the products and services plays the major role in increasing the ROI.
If you are a new business with limited resources, then sticking to your core offerings is the best idea. Your content must be able to convey the benefits of your products and services to the potential buyers.
Once your brand awareness increases, you may explore more areas through content.
5. Try AI-Powered Content
In future, the power of artificial intelligence is definitely going to have a major impact. There are various tools such as API GPT-3 and Contentyze that are already helping the content marketers in extracting the data and making captions, summaries and blog posts.
According to some content marketers AI can be a bit scary, but the human brain will always be irreplaceable. The blog post created through AI will require more editing. The personalized touch can come with human efforts only.
But yes, these AI-powered tools can increase the efficiency of the content marketers in different ways.
This is the future of content marketing and companies should start testing such tools to provide a boost to their efficiency.
6. UGC Content Is The Best
According to stats, almost 85% people have faith in the content that is made by other users. If the content is on a positive side, then it is enough to impress other people and build brand reputation.
Users feel happy when they are listened to. You can create your community by listening to people and responding to them. This creates a community for you and provides free content for you. The testimonials, reviews and shout-outs work as social proof for your brand.
You can run different contests that encourage more people to participate.
This is great for increasing the customer engagement.
7. High Quality SEO
SEO plays a vital role in enhancing the visibility of your brand and increasing the ranking. It is important for content marketing growth. Without proper implementation of SEO techniques, it is impossible to make a good content rank easily.
Finding the right keywords through proper keyword research makes it possible to create a high-performing content.
Long-tail keywords can be an integral part of the content marketing strategy in 2021.
8. Repurpose The Content
This is one of the most effective and interesting content marketing trends. If you have fewer resources, then focus on creating few but very engaging pieces of content.
Make sure that the quality is very high and then share it as much as you can. There are several opportunities of using the same content in different forms at different places.
For example, the content generated through a panel discussion can be helpful in creating social media posts, a newsletter and a blog post.
So, instead of creating the content from scratch, it is better to reinvent the old content or share the content on various platforms. It saves the cost and enhances the brand visibility.
9. Cross Channel Marketing
Multi-channel marketing helps you to reach a wide range of audiences with different demographics. There are many tools available that can help you in publishing your content on different platforms.
Multi-channel marketing will take your marketing game to another level as it helps in gathering more data, analyses diverse buyer journeys and makes everything more organised.
10. Content Driven Personalization
If you want your visitors to come back to your website and continue what they were doing, you must follow the technique of content-driven personalization.
There are several tools that keep a track of the activities of the users and when they come back, they provide some solutions catering to their needs.
This technique may include:
- You can set up email campaigns based on previous engagement data such as link clicks or downloads. Personalised mails work well when it comes to increasing the conversion rate.
- You can run Google and Facebook Ads based on your audience.
11. Voice Content Strategy
The access to smart speakers has increased in recent times. Most of the people have started using their voice to make some searches.
So, it is important to optimise the content for voice search. This trend in content marketing is here to stay.
It is a challenge to ensure that the results of this search come according to your requirement.
12. Focus Will Be On Increasing E-A-T
If you are willing to grow your business, then must focus on expertise, authoritativeness and trustworthiness in the content. The search engines always give preferences to the content that is more relevant, accurate and updated as it is related with good user browsing experience.
You can do the following things to increase E-A-T:
- Try to earn links from high-authority websites.
- You must include bio and other relevant credentials on web pages such as ‘about us’ and ‘author pages’.
- You must include the links to the sources that support the data and statistics which you have added in your content.
- Content must be updated regularly.
13. Podcasts Will Be More Popular
Use of podcasts has increased a lot over the past few years and it will continue to do so in future as well. The number of unique streams and downloads have increased.
So, creating podcasts with well planned intentions can be great for the content marketers.
Content marketing strategy should be formulated in the beginning of the year so that everything can be executed properly. Now that you have a fair idea of the content marketing trends, you can implement them in your strategy.
Creating high-quality content is the only way in which you can grab various advantages without incurring many resources.
With the fast-evolving technology and the pandemic scenario the value of content marketing has increased.
So, create cool videos, use the latest technology, find out the right keywords, make customised content and share it over different platforms to get benefits for your business.
You surely will get the benefit in your content marketing campaigns if you will keep in mind the above mentioned 13 content marketing trends in 2021.