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You’ve made the content which your fans enjoy, and you’re hoping for a chance to get viral on Facebook. You’re ready to post on Facebook – so when?
Your perfect time can be different from mine. But starting with a hint is good and tracking your progress against it will be the best.
Having evidence from many recent reports, let’s figure out, which time is best to post on Facebook in 2021.
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Why Does Posting Time Matters on Facebook?
In particular hours, your visitors and followers tends to use social media. Therefore, you will earn more likes, comments and shares on your post and witness increased traffic on your website once you start posting your content by keeping in mind about the time of posting.
In other words, your posts on facebook are not going to get any interections from your users and followers if you are posting while everybody is asleep!
You have to learn the fact that your post’s organic reach directly depends on the time on which you are posting your content on facebook.
So you have to do whatever you can in order to maximize your post’s organic reach.
Moreover, This posting time concept is not only related to facebook only. Social Media Platforms like Instagram, Twitter, LinkedIn also has the same concept.
If you want to get good reach on any social media platform then you have to post at a specific time only and this time differs from platform to platform.
The content you create often has to be published at the right time.
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Are There Best Times To Post On Facebook?
The right time to share your content on Facebook will surely going to differ from others on the basis of your niche, audience, demographic location and many more other factors. This is the reason why you should never copy the posting time of anyone.
The social media team of Script Consultants has the answer for you.
After many experiments and strategies we have found the Best time to post on Facebook, Twitter, Instagram, and nearly every other social media marketing platform.
According to our analysis (done via SEMrush and Buffer), the ideal and best time to post to Facebook is:
- 8:00 AM – 10:00 AM and 1:00 PM – 4:00 PM.
- Best Days to post your content on Facebook are Monday, Friday, Saturday and Sunday.
- Results have shown that Tuesday has always been the worst day to post on Facebook.
- Highest level of engagement on your posts will be seen on Saturday and Sunday.
In Reality, the best times to post on Facebook in 2021 depends on several factors for each business like,
- What is the niche your business?
- Where is your target audience placed or located?
- If your audience is online on facebook then what is the time when most of them are online?
- Have you sponsored your post on Facebook?
Once you have your answers, all you need to do is do some experiments with the post time and you will have the best time to post on Facebook for your business in a week.
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How To Find The Perfect Time To Post On Facebook In 2021
How do you know when to publish your content on Facebook if there is no “Best Time to Post on Facebook“?
So here are the 6 best ways which will help you to find out the best time to publish your content on Facebook.
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1. Look In Your Facebook Page Insights To Find The Top Engagement Time
To post to your Facebook page at the right time, you need to remember the time zones of your facebook page followers.
Fortunately, Facebook Page Insights provides a variety of valuable knowledge about your page’s success, including demographic information about your audience and how your audience react to your posts and content.
Facebook Page insights was initally developed to help the users in developing their facebook ads strategies but then users started making their facebook posting time strategies also using the same.
To view your Facebook Page insights all you have to do is just click on the Insights button which is located in the left menu bar of your page.
Once clicked, you can now look at “Actions on Page“, “Page Views“, “Page Likes“, and much more in the overview tab.
Similarly you can explore each Tab and find out much useful information about your audience and how your audience is interacting with your content.
Facebook also allows you to view a few details from the post itself.
Once you have published your post on your facebook page, you will see 2 sections just below your post (above the like, comment and share buttons).
Here you will see “People Reached” and “Engagements” of that particular post. You can even see more details about that particular post by clicking on any of the 2 sections.
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2. Facebook Creator Studio
Facebook Creator Studio helps you in getting all the information which you will be needing in order to make your content posting strategy.
To visit the Facebook Creator Studio, either type Facebook Creator Studio on Google and click on the link to visit the page directly or else below given are the steps following which you can visit on Facebook Creator Studio easily.
- Login in your Facebook account.
- Open your Facebook page.
- Click on Publishing Tools from the menu given in the left side of your page.
- Click on Creator Studio, which is located under the Tools section.
- You will be redirected to Facebook Creator Studio now.
This is how your facebook creator studio will look like:
Click on the content library section to see all the published posts on your page.
Now, click on the post whose insights you want to see.
Once clicked, a post details page will open up and here you can see every details which you need to know related to your post.
Details available on post details page of facebook creator studio are:
Viewer Activity, Audience Retention, How People Are Watching, Audience Engagement and Audience Location, Age and Gender.
Using all these details you can prepare your strategy and decide the best time to post on facebook in order to increase your organic reach and user engagement.
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3. Experiment With Posting Time
When you have a better insights of your audience and their highlights, that is the time to test multiple posting at different times and evaluate your success!
To do this, we propose you to build a table to check how much engagement you get when you publish your content on various days.
You can create 7 columns in your sheet according to 7 days and then can create a few rows according to the time on which you are planning to post.
Mention the organic reach you are getting on each day at those specific times and the number of interections you are getting on each post. This will help you in defining your facebook posting strategy.
This is not a 1 week process but can take a month for you to get accurate data and statistics.
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4. Schedule Your Posts For Different Times
The posting tools section present in the Facebook page allows the admin to schedule the post which will go live on the page on the assigned time only. Scheduling your content will help you to post on your page even at odd hours or when you are sleeping or busy in some other work.
In order to schedule your posts and content on Facebook, follow the below given steps:
- Login in your Facebook Account.
- Select your Facebook Page.
- Click on the Publishing Tools Tab which is given in the Left Side Menu of Page.
- The Click on Create New Post.
- A New Sub Page will open up where you can write the content of your post, add image or video and then click on the Down Arrown Button given just next to the Publish button.
- Click on Schedule Post and now you can select your desired date and time to post your content.
Here is how to Posting Page will look like.
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Final Words
Facebook is one of the biggest social media platform which is being used by businesses, individuals and brands to sell their products and services online. Facebook alone has a user base of 2.45 Billion users.
Just think how amazingly you can promote your content and posts on Facebook if you figure out the best time to post on facebook for your products and services.
If your posts starts getting organic reach, user interactions and your Facebook page or group has an amazing user base then you can sell anything on Facebook.
I hope that you have found the information which you are looking for in this article and if yes then do share the article with your friends and other colleagues as well.
Also, do let us know once if you are unable to find the best time on which you should post on Facebook.
We will definitely going to help you.
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Related Articles:
13 Content Marketing Trends To Follow In 2021
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Best and Must Read Content Writing Tips For Beginners
Why is Content So Important in Social Media Marketing?
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Amazing article.
After using the facebook post timing given in this article i started posting on my facebook page and instantly saw a growth in organic reach.
Thanks team script consultants.