If you are running a business website from where you are selling your products and services to your users then an amazing way to drive organic traffic on your website is by starting the blogging section in your website.
For all businesses, increase in number of sales can always serve as a good way to judge the performance of hardwork the employees are doing to run the business.
When we market our ideas, we need to find a way to reach out to our potential customers. Business blogging is a unique and a better way to achieve that aim. It is acually giving people a way to look at your products and sertvices more keenly and purchase them from your website by visiting your blog section.
Therefore, when we are not making sales as much as we expect, it becomes quite important to apply certain techniques in our business model to boost the sales.
Must Read: Business Blogs: Do’s & Don’ts
Indeed there are many ways to boost business sales but the most effective one among all is the Blog section.
Read on to find out why business blogging can actually help in ranking your website on 1st page of search engine. Better ranking of your keywords result in better traffic and better traffic results in higher sales and higher sales results in higher profits.
Therefore, Business blogging helps in boosting the sales of your products and services.
1. A Business Blog Can Help Drive Up Web Traffic
Business blogging is an inbound marketing technique that brings about greater website traffic. The trick here is simple. The more you provide contents that are relevant to your customers on the blog and incorporate keywords, the more traffic you drive to your site.
But, it is also your responsibility to ensure that new, genuine content is provided on a regular basis to keep customers interested. Content is still key and if you cannot (by yourself) guarantee good content, outsourcing is a perfect alternative (employ the services of an employee or a freelancer).
Adding your focus keywords and links to your blog and incorporating the blog into your website guarantees SEO improvement, aiding your search engine ranking. For Google, every blog post is viewed as a new page and this, apart from increasing the possibility of being found, leads more people to your website as your blog posts would be everywhere good content can be found.
Well, we all know the importance of such traffic.
2. You Can Gain Credibility With A Business Blog
I think we can all agree on something here, that’s the fact that you get better patronage from people who trust you. Putting out great writing on your blog gives your product marketing a personal voice. When your writing addresses the issues and questions readers may have, you will gain credibility and this undoubtedly increases your chances of doing business with these people.
This ensures that by the time they are contacted by your sales representative, they are already aware of you. The sales cycle is shortened when customers acquiring useful information provided by your blog, which starts the buying process without you employing the services of a persistent sales representative.
3. Your Business Blog Is A Platform To Promote Your Merchandise
Business blogging also provides the opportunity to showcase your products and services. Using your blog, you address issues such as:
- How to use the product.
- Frequently asked questions (FAQs).
- Providing general product information.
- Product availability especially as regards new products and/or service.
Doing all these with the aid of good blog contents, high-quality photography and videos helps the publicity, eventually converting into sales.
Must Read: 4 Ways to Improve Your Copywriting Skills
4. Blogging Is An Organic Way To Connect and Socialise With Your Audience
When blogging for business sake, the following points are guaranteed:
- Enable you to establish a constant connection with your customers
- Helps you build your clientele
- Prospecting for new customers
- Helps you improve
By interacting constantly with customers and prospective customers and getting their comments, you are in constant connection with them; they share their thoughts, help you improve on your delivery and this, in turn, improves their experience.
Getting your readers to subscribe for a biweekly newsletter is a good method of connecting with them. It will allow you to get their emails as well as provide updates directly to your clientele.
5. Reduce Dependence On Paid Advertising
Paid advertising is expensive especially if your business is just starting off. However, through business blogging, a cheaper alternative and more organic means of generating traffic is devised. This gives smaller businesses the ability to advertise without expanding much capital. Whilst paid advertising is more traditional, the age of digital media has given rise to much better alternatives.
So if you find yourself needing to justify the use of business blogging to yourself or anyone, I hope this blog would be of great help to you. To be honest, in this age of digital media and savvy consuming, people are drifting away from outbound marketing strategies such as paid ads.
Unsurprisingly, inbound marketing has become the new sales generation tactic boasting a better ROI, mostly due to the perceived sincerity of these tactics.