Content Marketing has been successfully implemented by big brands. Learn their secret to success.
An excellent content marketing strategy requires a combination of elements. It is the same as curating a mouth-watering dish with fresh ingredients.
Team Script Consultants, shares 3 key ingredients to content marketing success.
1. Quality content is key
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If you want to get noticed and recognised as an expert in the industry, then it’s time to skip the clickbait and focus on producing top-notch content.
Rather than churn out superficial content on a daily basis, focus on a quality feature piece that’ll establish your credibility and expertise.
You’re more likely to be rewarded with greater engagement with quality content that’ll be appreciated by consumers and shared within their social circle.
2. A generous sprinkle of visuals
Photo credit: jeffbullas
Long form content may be packed with excellent valuable information. But ultimately, not all consumers are motivated to read through paragraphs of text. You should try to cater to the needs of busy urbanites with attention grabbing and easily comprehensible infographics.
Try a generous does of light-hearted content that’ll tickle their funny bone with a witty cultural representation.
3. Come up with a content calendar
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You can make the process of creating quality content much easier by creating a content calendar. A good content calendar saves content marketers from blindly coming up with topics. Instead, you’ll be able to develop quality content in an organised manner and avoid facing the dreaded writer’s block.
You may find it harder to plan a content calendar if you work in a niche industry like pharmaceuticals, banking or insurance.
Read more about our tips on never to run out of content ideas on our previous post here.
Written by: (www.script.com.sg)
Edited & Illustrated by: Script Consultants Pte Ltd