What is Content Marketing About?
Traditional marketing involved direct sales. Content marketing is different.
It is centered on user personas. The process involves creating valuable information for potential customers.
Outreach of any content is as important as the content itself.
In Content Marketing, the message and the messenger are equally important for you.
To put in simple words, the objective of content marketing is to use the relevant and useful information and create trust and rapport with customers through your content.
Every content that you produce for your customers should foster a willingness for them to purchase the company’s products and services.
In today’s highly connected environment where the consumer is bombarded with a tons of marketing messages daily, content marketing is something which differentiates you from your competitors.
Is Content Marketing Important For Your Business?
Understanding the importance and relevance of content marketing for your business is a big challenge. How can you drive customer sales and loyalty with content? The answers are simple:
- First, content marketing raises awareness that there is a solution (in the form of your product) to customers’ problems. They may have a need but may not be aware that there is a solution.
- Second, content marketing tells your customers more about your product and why it may be useful to them. Customers who are aware of the solution perform research to educate themselves. Content marketing tools inform them whether your product is one that caters to their needs.
- Third, content marketing justifies that customers are getting your high-quality products at a fair price – nudging them into deciding to buy your product.
- These are powerful uses of content marketing that ultimately contribute to three key benefits for any enterprise: increased sales, cost savings and loyal customers.
12 Much Needed Content Marketing Tools For Your Business:
The integration of various media platforms like audio, video, and graphics has definitely expanded content marketing beyond the written word. Yet, coming up with fresh, timely information has never been easier.
From content curation to video production, a wide range of tools have been developed over the years. These tools help marketers streamline, create and edit multimedia content without compromising on productivity and quality.
In this second part of our infographic series, we are presenting 12 great content marketing tools that are available online for your business.
Note: Check our first part of infographic series on best social media tools for your business in 2020 here.
With these tools handy, it is never too late to kickstart and refresh your content marketing efforts!