Content Marketing and Copywriting has been a very important part of every business since ages. Business owners hire Content Marketing and Copywriting Agency to fulfil this task with utmost professionalism. Earlier it used to be easy as there was not much competition but considering the current scenario content marketing has become very tough. Because of this only there are many content marketing tools which every content marketer should be using in 2020.
Content marketing tools has been helping marketers a lot as because of these tools only a marketer gets a clear view and insight of their whole content marketing campaign. Because of these tools only a marketer do the analysis of “is the content reaching their targetted audience?”, “is the audience engaging with the content”, “is the audience clicking on the button”, “what is the CTR”, and much more.
The answer to all these questions determines if the marketing campaign is successful or not, what changes does the campaign needs, how to transform the content to make it more engaging and much more.
So without wasting much time, here is the
List of Top 5 Content Marketing Tools in 2020:
Hootsuite [For Social Media]:
There are many popular and free online tools for managing your social media accounts. Marketers have to handle many accounts at a time like their own account, their company’s account and other client’s accounts as well. This is where Hootsuite comes in the scene. Hootsuite helps you in easily managing all your social media accounts in a single dashboard. This enables you to monitor all your social media accounts from a single screen and save lots of time.
With hootsuite, you can post on social media platforms, check your friends or followers list, review comments or responses, and conveniently connect to your customer base over 35 popular social media platforms, including Twitter, Facebook, LinkedIn, Google+, Foursquare and WordPress blogs.
Also, you can schedule your social media posts in advance and can even view analytics of these posts across all platforms, giving you an in-depth view of the effectiveness of your social media strategy.
If you buy the premium version of hootsuite then the analytics tool will provide other extensive monitoring and reporting features which will enable you to create professional looking, printable reports about your business social media progress.
Google Analytics is the most important and must use tool which every content marketer should be using without a second thought. This tool helps in tracking the analytics of a website which covers many aspects of a website.
This includes, which page a user is visiting, is the user visitng from organic source, social media source or through direct source, location of the user, how much time a user is spending on that particular page, from which page the user is exiting the website, from what device the user visited the website and much more.
All this helps a marketer in analysing if the content is reaching to the currect audience or not, if the user is exiting the website early or not, if the user is clicking on any button or not, if the content is visible on search engine or not and much more.
Furthermore, Google Analytics gives you a neat and clean visualization of social media users visiting your website, enabling you to identify common paths and exit points of visitors, thus providing more insight into what visitors want to achieve when they land on your site.
Content Scoring is a data-driven measurement process for tracking how each piece of content, for example a tweet or a blog post, is driving leads and conversions. It takes a granular look at the amount of revenue an individual piece of content contributes to the business as a whole.
The process uses marketing automation and CRM data to trace a visitor’s journey and identify which content pieces they interacted with before committing to a purchase. It then credits a relative percentage of the total revenue driven by that visitor to the specific individual pieces of content. Therefore, Content Scoring becomes a useful tool to understand what singular component or specific content resonates with your target audience.
Being a content marketer, it is very important to analyse your competitor’s website and then compare the performance of your company’s against your competitor’s website. SimilarWeb is a freemium tool which uses competitive intelligence tools and offers statistics about all sites and referrers.
In addition, SimilarWeb PRO provides data on user behavior for your competitor sites, enabling marketers for better understanding and analysing their target audience.
On the other hand, you can also use SimilarWeb purely to plan and analyse ROI or use it as an online marketing resource to optimize SEO. The competitive data can provide additional insights to help you make more informed decisions on how and where to implement online marketing efforts.
Predictive modeling is a powerful and necessary marketing analytics tool to use. It compiles conventional data kept by marketers and CMOs and crunches it to reveal patterns that predict future buyer behavior. Lattice Engine is one of the most efficient predictive modeling tool that provides predictive applications that helps marketers focus only on the best leads and avoid wasting time on leads that will not close. Thus, marketers can more effectively assess the type of messages or content they should be creating to optimize revenue potential.
Hope this article by team Script Consultants has helped you by providing you with a list of top and best 5 content marketing tools which will definitely enhance your content marketing strategy and give you good results.