Why are videos important in your content marketing strategy? This is the question that many business owners ask themselves when they are deciding what to do with their website.
If the answer is “a lot,” then you should be focusing on video production strategies.
Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there.
This is a huge mistake.
In this blog post, we will discuss why videos help generate more revenue for your business, and why you should always consider videos while creating your content marketing strategy.
Videos are an important part of any content marketing strategy because they offer a way to convey your message in a way that words can’t.
You might be wondering why you should use videos when your audience is reading on the internet, and it’s easy for them to get distracted by other things on their computer screen.
It comes back to what we said earlier: people like watching videos more than reading articles!
Here are 8 Reasons Why You Should Include Videos in Your Content Marketing Strategy
1. Higher SEO Ranking
Adding videos to your website can help you rank higher in search engine results pages (SERPs). In fact, a study by SERP IQ found that including a video on your landing page can increase the likelihood of achieving a first-page ranking by up to 53%.
This is because Google now indexes videos differently than it does text. So, if you want to be sure that your website appears as high as possible in search engine results, you need to start adding videos.
A well executed Video SEO strategy will result in better rankings and more visibility for your brand or product.
Also Read About: How To Submit Your Website To Major Search Engines
2. Easy Way To Connect With Humans
According to a study by Cisco, video will make up 82% of all internet traffic by 2021.
That’s a lot of videos!
As we all know, humans are visual creatures. We like watching things more than reading them.
This is why video is such an important part of your content marketing strategy as it offers a way to connect with your audience in a way that words can’t.
When you create a video, you’re providing your viewers with an easy way to understand and connect with your message.
Plus, people are much more likely to share videos than they are articles. So not only will you be reaching more people with your videos, but those people will be more likely to share them as well.
3. Video Content Can Increase Conversion Rates
Videos are an excellent way to increase your business’s conversion rates.
According to a study by Forbes, incorporating videos on landing pages can lead to up to 80% more form submissions and make it 20 times easier for customers to give you their contact information.
If you want people who come across your website or social media profiles (and video content) to get in touch with the company, then adding some strategic videos is one of the best ways that you can do this.
The right kind of video will attract viewers’ attention, help them understand what they need from your product or service, and encourage them take action. For example: filling out a web form so that they can get in touch with someone at the company!
When you create videos that are clear, concise, and informative (and include an obvious call to action), you will be able to improve your conversion rates.
4. Video Shows An Amazing ROI
One of the best things about using video in your content marketing strategy is that it shows an amazing return on investment (ROI).
This is especially true for businesses who are looking to increase their revenue!
According to a study, companies using videos see up to 158% more leads than those that don’t. This means you’ll be able to spend less time generating new customers and more time creating lasting relationships with them!
If you’re having trouble justifying spending money on creating new promotional materials, then consider how much business you will get from each lead generated based off of your existing video(s). Your ROI might surprise even yourself.
5. Video Builds Trust
When you’re looking to connect with potential customers, it’s important that they trust you.
One of the best ways to build trust is by using video content in your marketing strategy.
According to a study by Wyzowl, 83% of people say that they would be more likely to buy a product or service if they could watch a video explaining how it works first.
This makes sense when you think about it: videos are an incredibly personal way to learn about a product or service. You can see and hear the person behind the business, which helps create a connection between them and the viewer.
People are also much more likely to believe what they see than what they read. So if you can capture their attention with an interesting or helpful video, they’re more likely to trust what you have to say.
6. You Can Explain Your Products and Services easily Using Videos
One of the best things about using videos for your content marketing strategy is that you can explain what you have to offer easily and effectively.
For example, if you are a copywriting agency in singapore and your client wants a new piece of content then it would be super helpful to watch a video showing them how your copywriting services will help them!
This way they could learn everything they need from watching the video instead of having to read through a bunch of text on your website, which saves time and helps improve their experience! Plus, 78% of people now prefer learning via videos than any other source.
If there are certain products or services available through your company that aren’t as easy to show in images like screenshots (or even photos), then videos can be used to show how they work.
This is particularly helpful if you’re using video in your content marketing strategy for one of the reasons mentioned above: trust building or explaining what you have to offer!
7. Mobile Users Engage More With Videos Than Any Other Content
Mobile has quickly become the most popular way to use the internet, which means it’s vital that you have a content strategy that caters to mobile users. That is why video marketing can be so important!
48% of people say they are more likely to watch videos on their phone than any other device and this number keeps growing every day as more people get smartphones or tablets for themselves.
This makes sense when you think about how much time we spend using our phones: 52 minutes per day.
You’ll definitely want your target audience watching videos if they’re spending this much time looking at screens. Plus, 68% of consumers find product information from brands via mobile.
This means that if you aren’t catering to mobile users, then you could be missing out on a ton of sales and potential customers! And it should go without saying: people who watch videos are much more likely to buy than those who don’t.
How To Use Videos To Hold Your Audience’s Attention?
When you’re using video in your content marketing strategy, it’s important to keep the audience engaged and interested.
This means that if you aren’t careful, then viewers will scroll right past without really paying attention which is a waste of time for everyone involved!
Videos should be engaging from start to finish so people can get what they want as quickly as possible.
So how do you make sure that the video you create will actually hold your audience’s attention?
That’s where these 3 tips come into play:
1. Keep Your Videos Short and To The Point
Text-based content takes longer to read and comprehend than short videos which makes readers more likely to skim over your content. If you want your message to be heard, make sure there’s a point and get straight to it!
2. Use a Video That Fits Your Business
There are many different types of videos that you can incorporate into your content marketing strategy, so choose the one that fits with who you are! If you have an upbeat and energetic brand image, for example, it might be best to create a video from footage from an event or speaking engagement.
3. Make Sure the Video Is of Good Quality
Poor video quality can be a major distraction and turn viewers off from your content. Invest in good equipment and make sure that everything is well-lit and in focus.
These three tips will help you create videos that are both effective and engaging, so your audience will stay tuned in until the end!
So there we have the top 7 reasons why businesses can benefit from using video content in their marketing strategy, whether they’re looking for leads or trying to increase brand awareness.
If your company is thinking about adding this type of content into their mix, just remember these benefits and how beneficial they can be! Now get started with some YouTube videos and start optimizing your content marketing strategy.
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