13 Best Social Media Tools For Your Business In 2024

We know that you are looking for Best Social Media Tools for Your Business and yes, you are at the right place.

Social media is an integral part of any business these days. It’s easy to forget about the importance of social media marketing because it can be like a time-sucking black hole, but if you don’t use social media tools correctly for your business, you’ll miss out on opportunities to grow your brand and make more money.

This blog post will walk through the best social media tools that are both free and paid so that you can decide which ones would work best for your needs!

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1. Addlly AI

Addlly AI Social Media Post Generator is a promptless Gen AI tool designed to streamline the process of creating engaging social media content.

By leveraging advanced AI technology, it helps users generate captivating captions, hashtags, and visuals for major social platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn.

Whether you’re a social media manager, a small business owner, or a content creator, Addlly AI aims to enhance your social media strategy by saving time and improving the quality of your posts.

Pros:

• Time-Saving: The generator quickly crafts posts, saving you hours of brainstorming and writing.
• Customization: Tailor posts to match your brand’s voice and style.
• SEO-Friendly: Enhance your posts with SEO-friendly keywords to reach a wider audience.
• Versatility: Suitable for various platforms and content types, from promotional posts to engaging stories.
• User-Friendly: Easy to use, even for those with little technical knowledge.

Cons:

• Limited Language Support: Currently supports only Southeast Asian languages, but plans to expand to more languages soon.
• Limited CMS Integrations: Offers limited integrations with content management systems.

Pricing:

Paid Plans: Starts at $99/month

Free Plan: The free plan includes 6 Addlly Credits; each generation of social media post costs 1 credit

For the latest pricing details, it’s best to check Addlly’s official pricing page directly.

2. Hootsuite

If you’re looking for a tool that can help you manage all of your social media accounts in one place, Hootsuite is definitely the way to go.

This platform is great for managing all of your social media accounts in one place.

It’s free to use up to 2 social media accounts and has a ton of features, like scheduling posts, analyzing your performance, and more. You can schedule posts, track mentions, and measure your success over time.

Pros:

• Great for managing all social media accounts in one place.
• Can measure success over time.

Cons:

• Can be expensive if you need to upgrade to a paid plan.
• Not as good for detailed analysis as some other tools on this list.

Pricing:

Paid Plans: Starts at $25/month

Free Plan: 30 days of free trial and then $25/month for the professional plan

3. Buffer

Buffer is another great tool for managing your social media accounts.

It’s free to use up to 3 social media channels and lets you schedule posts, track performance, and more. The paid plans start at $6/month and go up from there.

Buffer also integrates with a lot of other tools, like Hootsuite, so that you can get a more detailed analysis of your social media marketing efforts.

One thing that Buffer does differently than Hootsuite is allow you to schedule posts not only on Facebook and Twitter, but also on Instagram and Pinterest!

Pros:

• Allows you to manage multiple social media platforms from a single dashboard.
• Free plan available as well as paid plans starting at $6/month.
• Integrates well with other tools.

Cons:

• Can’t compare performance over time.
• Not as good for detailed analysis as some other tools on this list.

Pricing:

Free Plan Available & Paid Plans Starts at $6/Month .

4. Sprout Social

Sprout Social is a great tool for businesses that are looking to do more detailed social media analysis.

It’s not free, but the paid plans start at $99/month and go up from there.

What Sprout Social does really well is give you insights into your social media performance that you won’t find with other tools. You can see things like which of your posts got the most engagement, what time of day your followers are most active, and more.

This tool is also great for team collaboration. You can share reports with your team members, assign tasks, and more.

Pros:

• Great for detailed analysis of social media campaigns.
• Offers a suite of tools to help with social media marketing.
• Can collaborate with team members.

Cons:

• Not free to use.
• Can be expensive for small businesses.

Pricing:

Standard Plans Starts at $99/Month.

Professioanl Plan Starts at $169/Month.

Advanced Plan Starts at $279/Month.

5. Mention

Mention is a great tool for businesses that want to track their brand’s online presence.

Although there are paid plans available, you can even use mention for free and monitor up to 3 social media accounts and look for 1000 mentions on those accounts.

The paid plans start at $29/month and go up from there.

What Mention does really well is monitor all of your brand’s mentions online – both good and bad. You can see who is talking about your brand, what they’re saying, and where they are saying it.

This information can be really useful for businesses who want to keep an eye on their online reputation.

Pros:

• Monitors all mentions of your brand online.
• Can see what people are saying about your brand.

Cons:

• Not as good for scheduling posts or other social media marketing tasks.

Pricing:

Paid Plans Starts at $29/Month.

6. Buzzsumo

Buzzsumo is a great tool for businesses that want to find influencers and content related to their niche.

There are both free and paid plans available, but if you use the Buzzsumo chrome extension in your web browser then there’s no limit on how many searches you can perform!

The paid plans start at $99/month and go up from there with advanced features like retargeting ads, custom reports, etc.

One of the most useful things about this tool is its ability to search through all sorts of social media platforms. You can easily see what type of content is performing well within your niche by searching for it in BuzzSumo.

This information can be really valuable for businesses who want to create content that will be popular with their audience.

Pros:

• Can search through a variety of social media platforms.
• Paid plans have advanced features like retargeting ads and custom reports.

Cons:

• Only available as a web app (no mobile app).
• Not as good for detailed analysis as some other tools on this list.

Pricing:

Paid Plans Start at $99/Month.

7. Social Pilot

Social Pilot is a great tool for businesses who are looking to do more detailed social media analysis.

You can use the 14 days free trail plan to see if social pilot is good for your business or not.

There are different paid plans available, but if you use the Social Pilot chrome extension then there’s no limit on how many searches you can perform!

The paid plans start at $30/month with advanced features like retargeting ads, custom reports, etc.

One of the most useful things about this tool is its ability to schedule posts across multiple platforms – including Facebook, Twitter, Pinterest, etc.

This makes it easy for your team members or yourself to take care of scheduling when they have time without leaving their other work behind. It also means that updates will be consistent in terms of branding across all networks which looks professional.

Pros:

• Can schedule posts across multiple platforms.
• Paid plans have advanced features like retargeting ads and custom reports.

Cons:

• Only available as a web app (no mobile app).
• Not great for detailed analysis of social media marketing campaigns or accounts.

Pricing:

Paid Plans Start at $30/Month.

8. SocialBee

SocialBee is a great tool for businesses who want an all-in-one social media management solution.

You can use the 14 days free trial plan to see if SocialBee is good for your business or not.

There are different paid plans available, but if you use the SocialBee chrome extension then there’s no limit on how many searches you can perform!

The paid plans start at $19/month with advanced features like retargeting ads, custom reports, etc.

One of the most useful things about this tool is its ability to schedule posts across multiple platforms – including Facebook, Twitter, LinkedIn, Google+, and Tumblr.

This makes it easy for your team members or yourself to take care of scheduling when they have time without leaving their other work behind. It also means that updates will be consistent in terms of branding across all networks which looks professional.

Pros:

• Provides a free trial.
• The system is user-friendly, with many customization options and a simple user interface.
• Can schedule posts across multiple platforms.

Cons:

• Only available as a web app (no mobile app).

Pricing:

Paid Plans Start at $19/Month.

9. Later

Later is a great tool for businesses who want to schedule posts on Instagram.

You can use the 14 days free trial on every available plan and see if Later is useful for growing the social media channels of your business or not.

There are different paid plans available, but they all offer some level of scheduling. The paid plans start at $8/month and go up from there.

One of the most useful things about this tool is its ability to track how well your posts perform over time – including engagement rate, clicks, etc. This data can help you make more informed decisions about what content works best for your brand on Instagram.

Pros:

• Can track how well posts perform over time.
• Paid plans have additional features like team management and hashtag tracking.

Cons:

• Can’t schedule posts on other social media platforms.

Pricing:

Paid Plans Start at $8/Month.

10. MeetEdgar

MeetEdgar is a great tool for businesses who want an all-in-one social media management solution.

You can use the 7 days free trial plan to see if MeetEdgar is good for your business or not.

There are different paid plans available, but you’ll get access to features like bulk uploads and custom reports with every plan. The paid plans start at $19/month and go up from there.

One of the most useful things about this tool is its ability to schedule posts across multiple platforms – including Facebook, Twitter, LinkedIn, Pinterest, etc.. This makes it easy for your team members or yourself to take care of scheduling when they have time without leaving their other work behind. It also means that updates will be consistent in terms of branding across all networks which looks professional.

Pros:

• Can schedule posts across multiple platforms.
• Paid plans have additional features like team management and bulk uploads.

Cons:

• Only 3 social media platforms available to post on.
• No access to manage the real conversation.

Pricing:

Paid Plans Start at $19/Month.

11. Missinglettr

Missinglettr is a great tool for businesses who want an all-in-one social media management solution.

You can use the tool for free and see if Missinglettr is helping you with your social media marketing and management or not.

There are different paid plans available, but they all offer different features. The paid plans start at $19/month and go up from there depending how much you need to schedule posts across platforms like Facebook, Instagram etc.

One of the most useful things about this tool is its ability to track how well your posts perform over time – including engagement rate, clicks, etc.

Pros:

• It has a simple, easy-to-use interface.
• It’s a fantastic pick for those who are unfamiliar with social media automation.
• It allows you to set up your social media campaign in a few simple steps and let it run on autopilot.
• You may set up automated publishing for a whole year using the latter template.

Cons:

• Compared to the rest of the internet, its analytics data isn’t as strong.
• You won’t find any live chat assistance.

Pricing:

The paid plan starts at $19/month.

12. Sendible

Sendible is a great social media management tool using which you can grow your audience, attract new customers, and reach your social media goals in an easy manner.

The tool provides you an opportunity to manage almost all major social media channels in one place and it supports many integrations (more than any other social media tool).

The best part about using Sendible is that you can for each social media platform, customize and preview posts and can even make images perfect with the built-in editor or design new graphics with Canva.

Pros:

• You may schedule and queue social media postings on a number of platforms.
• Audience feedback in real time.
• Identifying brand influencers and keeping track of mentions.
• Get real-time feedback on your campaign performance, as well as overall progress.

Cons:

• The thumbnail on the video is unselectable.
• The absence of tagging capabilities.
• Profiles should be automatically reconnected after a user’s session has ended.

Pricing:

The basic creator plan starts at $29/month.

13. Rebrandly

Rebrandly is a tool that allows businesses to create custom URLs for their brand and grow the reach of their content.

The Rebrandly domain name can be used by bloggers, influencers, marketers or business owners who want to re-engage visitors through link building, generate organic traffic from social media platforms etc.

It also provides you the opportunity to have links unlocked if they are too long or contain special characters so that users don’t face difficulty while sharing them on different channels.

Pros:

• Create private links with your own subdomain e.g., username.rebrandly .com
• Extensive URL shortening features including password protection & locked/unlocked status based on tweet limits.
• Rich analytics for each link.

Cons:

• Not a good choice for businesses that want to manage multiple social media accounts in one place.
• No bulk uploads feature available, so you have to do it manually every time.

Pricing:

The paid plan starts at $29/month with the limit of 5000 branded links and only 25,000 clicks can be tracked per month in this plan.

There are more plans available for you.

Conclusion:

Social media tools are one of the best marketing opportunities for business owners.

If you’re looking to grow your social media presence, then these Best Social Media Tools For Your Business can help you a lot!

Start using any tool and expand your reach in the market right now by getting engaged with more audience on social channels.

We hope that after seeing the given list of social media tools and reading this article you have the list of best social media tools for your business in 2024.

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