Just as how every industry has its own terminology, similarly content marketing has its own set of jargon. Here at Script Consultants, we’ll be explaining in detail 4 common terms frequently used within the field of content marketing.
1. Conversion Marketing
What Is Conversion Marketing?
Conversion marketing is a process that helps companies identify why potential customers are not converting into paying customers. It can be used for any type of company, regardless of size or industry.
The main goal of conversion marketing is to increase revenue by understanding why people are not buying or using your product or service. Conversion marketing begins with identifying where potential customers are coming from and what they’re doing on your site.
This information can be used to create targeted ads and content that will help convert more leads into paying customers.
By measuring how many of their website visitors convert into customers, businesses can determine which campaigns are most effective and focus their resources on those campaigns.
Additionally, conversion marketing can help businesses increase their sales by targeting potential customers who are most likely to buy their products or services.
How Do You Do Conversion Marketing?
Conversion marketing isn’t about blatantly pushing out a sales pitch to your readers. It’s more about a step-by-step process to spur conversions. For instance, you could prompt your readers to first subscribe to your website for more insightful materials.
This then builds up your email list which you could use to inform prospective customers of any upcoming events or sales.
The best way to do Conversion Marketing is to create a compelling product, broaden your business’s reach, and offer quality content in exchange for contact information.
2. Influencer Marketing
What Is Influencer Marketing?
Influencer marketing is a type of marketing in which conversations and relationships with influencers in your industry are leveraged in the hope of creating positive results for brands.
Influencer marketing is a strategy that has been around for decades but only recently has been adopted by major brands because it has been proven to work.
The idea behind influencer marketing is to tap into the opinion-makers within a market and get them to spread the word about your brand or product.
For example, if you are promoting a new iphone with 10 000 followers on facebook, you will be able to reach more people through their branded content than by posting your own.
Why Is Influencer Marketing Important?
Anytime you are trying to reach new customers, influencer marketing may be your best option.
There are many different aspects of the field, but it basically includes an individual who has a large following of people subscribing to their blog or social media page.
They post content that is related to the theme of your product or service and their followers then see that on their page. The influencer posts something new every day on their blog, so this is a good way to get in front of potential customers’ eyes several times per week.
Finally, you need to track the results and adjust your strategy as needed.
3. Agile marketing
What Is Agile Marketing?
Agile marketing is a type of marketing that is geared towards reacting to the ever-changing needs of consumers.
It is a more flexible approach to marketing that allows for changes in direction and strategy in order to better serve the needs of customers.
Agile marketing also relies on collaboration and feedback between members of the marketing team and customers in order to get a better understanding of what it is that they want.
Why Is Agile Marketing Important?
The monitoring and evaluation of the impact of any intervention, whether public or private, is important. This is the only way to know what works and what does not.
Monitoring can be done through short-time and long-term evaluations that will determine whether the goals and objectives were met and goals changed.
How Do You Do Agile Marketing?
There are a few key things to keep in mind when it comes to agile marketing.
First, you need to be able to adapt quickly to changes in the market. That means being able to take feedback from customers and stakeholders and making changes to your plans accordingly.
Second, you need to be flexible in your approach. The agile methodology is all about being able to change course when necessary, so you need to be willing to try new things and experiment.
Finally, you need to be organized and efficient in your work.
The agile methodology is all about getting things done quickly and efficiently, so you need to make sure your team is organized and on track.
4. Content Curation
What Is Content Curation?
Content curation is the process of gathering and providing information related to a certain topic. One reason for content curation is the large influx of social media posts that gives users a difficult time to find content they are interested in.
A content curator takes care of this by presenting this information in an organized way to help the reader find what they’re looking for.
Content curation is important because it allows marketers to share content that is relevant to their audience. By sharing high-quality content, marketers can improve their brand’s reputation and drive more traffic to their website.
As more and more businesses enter the digital marketplace, the need for high-quality content has never been greater. This is where content curation comes in.
By finding and sharing the best content from around the web, you can help your business to stand out from the competition and build a loyal following of customers.
How Do You Do Content Curation?
Content curation is the process of finding, organizing, and presenting content in a way that is consistent with your specific topic or area of interest. This includes things like gathering relevant news stories, videos, photographs, graphics, quotes, blog posts and more.
Content curation can be done with a few different tools including Pinterest boards, Google Alerts or an RSS feed. You can also use a tool like Scoop.it which allows you to create custom content curation pages on specific topics.
The key is to find the right tools and resources that work for you, and then use them consistently to curate high-quality content. This will help you build a stronger online presence, attract more followers and establish yourself as an expert in your field.
At the end of this blog post, you will have a better understanding of key content marketing terms and how they can be applied to your business. You may also find some new ideas on what type of content marketing strategy may work best for you or if it’s time to make changes in your current process.
Do not hesitate to reach out with any questions about these concepts or other aspects related to digital marketing, conversion optimization, influencer strategies, or agile tactics. We are more than happy to help get you started down the right path!