If you have failed to use your content marketing strategy to increase the organic traffic of your site then no need to worry as we here are sharing a few clever content marketing hacks to increase your website traffic to 1M.
Using content marketing to increase your website organic traffic is a proven digital marketing technique. But not everyone can use this technique effectively because creating a SEO optimized content is not everyone’s cup of tea.
And this is why businesses and corporates Hire Copywriting Agency to do the content marketing and copywriting work for them.
Content creation is definitely one of the most critical aspects of online marketing. It is also a very important tool which you can use to improve your website SEO.
But, only creating content is not enough to increase the organic traffic of your website.
This is why almost 76% of businesses are using content marketing in order to increase the organic traffic on their website. Apart from being appealing to your company’s target audience, the content which you are publishing on your website has to be SEO optimized and along with this it has to be published on the right social media platforms for maximum online exposure.
But before you start creating content for your website, there are a number of important aspects which you need to consider before starting the content creation process.
These aspects depends on various contextual factors, including audience demographics and their preferred media channels.
The Return-On-Investment (ROI) of a content marketing campaign depends on the organic traffic you are getting from the content which you have published on your website and the value it creates for your potential audience.
So, if you are planning to do content marketing to increase traffic of your website then you should start it by asking the following three critical questions to yourself.
1. Is My Content Awesome?
In general, in order to increase the traffic of your website you have to starts by creating awesome content which will describe what your business has to offer to your customers.
This is absolutely correct, but value propositions should not be the primary focus of your marketing efforts. Instead, just like every other aspect of your business, quality should be your first priority.
After all, if you wish to become a thought leader within your industry, it is important for your ideas to stand out from the crowd. Always keep in mind that ‘quality over quantity’ always wins. The more effort you put in creating awesome content, the more likely your marketing efforts are to succeed.
2. Is My Content Formatted In A Correct Manner?
If you have done a good job with coming up with quality content, then you have made the right start. But, quality content alone is not sufficient. Each message should fit the media. If you want to use content marketing to increase web traffic, do not use the same content on every platform. It is important to make sure that you customise the content to fit the chosen social media platforms.
Every landing page is different, so you will need to adapt your messages accordingly. For example, publishing text-based marketing messages on Facebook or LinkedIn is easy. All you have to do is to simply copy and paste. On the other hand, it might be more suitable to adopt a visual format if you want to broadcast your message using video-sharing services, like YouTube and Snapchat.
3. Where Is My Target Audience?
More often than not, we see companies maintaining a presence across a broad range of popular social media platforms, including Twitter, LinkedIn, and Facebook. This helps to ensure that their messages reach different segments of the public, but this might not always be the right approach.
In the case of businesses with specially-tailored products, it is more efficient to suss out the preferred platforms of a chosen target audience and focusing the bulk of your marketing efforts there. To illustrate, this is the exact reason why Viagra’s marketing is largely restricted to private settings, such as posters in clinics, rather than social media.
I am pretty certain that Viagra users aren’t too keen about accidentally publicising their ‘condition’ on Facebook by liking the product’s page. So, do spare a thought about your target audience’s preferences before selecting your marketing platform, virtual or otherwise.