Read Script Consultants’ Guide to Copywriting Rates in Singapore.
What should be the copywriting rates in Singapore? That would be the first question that comes to your mind when you are looking to outsource your copywriting. Are the cheapest rates always the best? It is easy to think so especially when you are just hiring someone to write. How hard can it be and why should you pay more when you can pay less? Such fallacy is common as it is difficult to see the value of a copywriters’ work.
Copywriting is an art, much like programming. You are hiring the skill of language. Expert copywriters are able to make every word count. They can tweak their content to appeal to audiences whilst being able to stay optimised for search engines if it is online.
Modern-day readers have an extremely short attention span and can be very demanding readers. Professional copywriters have also evolved to match the demands. This is compounded by the need to ‘stuff’ your content with relevant keywords to optimise it for search engine rankings (SEO).
If it were easy, everyone would be a copywriter. So is hiring a copywriter cheap? It depends.
Most of the copywriters charge their rates based on cost per hour, cost per word and cost per post/page.
Copywriting rates in Singapore, per page usually range from $80 – $100+ depending on the skill of the writer and the scale of the research needed beforehand.
While it may seem straightforward, cheaper is not always the best. There are other factors influencing how a freelancer charges his services.
Amount of time needed and spent
Every write-up needs a brief background idea of the topic. Freelancers often cater to specific topics of writing due to their expertise of experience in it. The more familiar the writer is with the topic, the less time he may need to do additional research. This can mean less time spent on a single project. However, writers with authority on certain topics may charge higher e.g. technical writers specialising in engineering.
For novice writers, a lot of time could be used on editing and redrafting the content.
Copywriting rates consideration 1: Experience of a writer
This seems obvious, but often a factor ignored in the gig economy. If you are good and an expert, you will definitely charge higher rates for your services. The higher price comes along with a higher quality of content. The difference between an expert and a novice is drastic.
This goes to online content as well. Copywriters need to conform to certain rules both legal and imposed by the search engine ranking system to craft good content. So while a novice may fall into the rabbit hole of stuffing keywords, an expert will most likely be able to make the article flow naturally, appealing to readers. Having engaging content to human readers have been shown to improve conversion rates.
After all, the whole point of online marketing and copywriting is to promote and sell something to humans, not robots.
Copywriting rates consideration 2: Scope of the project
While copywriters can be hired on a piece by piece basis, most companies find it more worthwhile to hire on a project basis. This can drive up the rates which writers charge. Taking on a project of huge scope would require more time and dedication as well as expertise in working in the macro-level. Freelancers who fit the bill are veterans in copywriting with years of marketing experience and so the price is quite high.
Companies who need to conduct marketing campaigns, in the long run, may need more than just a single copywriter (it is common for companies to hire marketing agencies instead of individuals).
In Singapore, most freelancer copywriters have years on experience to be able to make the cut as a freelancer. Hence, don’t be surprised by the high rates they charge.
Even though the rates are higher, they have credentials to back it up. Writing effective content is key in online inbound marketing. If your business depends heavily on it, then you should be at least willing to hire the best copywriters. Cheaper does not mean value for money!
Copywriting Rates consideration 3: Find a Highly Specialized Copywriter in Your Field
Not all copywriters are the same. Like any other professions, copywriting comes with different areas of expertise and specialities. Therefore, to meet your project’s specific needs and requirements, you need to find a copywriter who is well-versed in the field that your content is targeting. This is to ensure that the content is relevant and can be delivered on time. Since the copywriter doesn’t take too long to craft content in the direction that you desire based on your instructions and samples you provide. For example, if your company specializes in Fintech, then hiring a financial copywriter is your best bet to have well-written Fintech copy.
Copywriting rates consideration 4: Understand the Basics of SEO
As digital platforms take over conventional media as the popular mediums for content marketing. So, it becomes important for copywriters to understand the basics of SEO. Find a copywriter who understands how to incorporate relevant keywords into your content. Since these keywords can help your target audience discover your brand, they should have the ability to place keywords to your content to rank higher on the search engines. We recommend you to get in touch with a copywriting agency that specializes in digital content marketing. It will assist you in conceptualizing a list of keywords. Also, boost your online presence by creating unique and engaging copy.
Finding a copywriter with the lowest copywriting rates in Singapore can be tempting, isn’t it? But, we advise you not to take that road. Because it will not guarantee the best results and you will end up losing your money as well. It is a risk that is not worth taking. Instead, consider all those factors above first before making your choice.
If you require copywriting services that meet all the criteria above, then you’re in luck since we from Script Consultants can deliver end-to-end copywriting solutions. Our experienced team of copywriters can help you generate valuable, relevant, and consistent content across all media platforms. We provide exceptionally high quality copywriting services for Digital and Content Marketing Campaigns. You can book a free consultation by emailing us at firstname.lastname@example.org.