Category Archives: Marketing

4 Compelling Social Media Campaigns in Summer 2015

As we step into the month of September, let’s look back at some of the fascinating social media campaigns and stories from summer…
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Using videos for content marketing

If you have not heard, videos are the new face of content marketing. It is no surprise, since the average consumer like you…
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3 marketing buzzwords to know

In the rapidly changing marketing industry, there are just too many “buzzwords” which are overrated and overused, and keeping up with all these…
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Types of YouTube Ads

YouTube is one of the most popular social media platforms out there today. According to the statistics provided by YouTube themselves, they have…
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Recipe for Effective Video Advertisement

Recipe courtesy of Script Consultants With the rise of technology there is an increased use of the Internet and digital media as marketing…
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Are Logos Linked to Company Success?

Apple. Baskin Robbins. BreadTalk. Starbucks. All familiar names but yet different in nature from one another. Or are they? At Script Consultants, we…
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How To Build A Long-Term Brand

Do you know what it takes to build a long-term brand? Read our infographic to find out: Written by: www.script.com.sg. Edited & Illustrated…
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How To Be Unique In The Food Industry

We continue to harbour a keen interest in Singapore’s exciting food scene. It seems that every other day a new eatery, restaurant, café, bakery…
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Inbound VS Outbound Marketing

As the Internet continues to evolve, consumers are less likely to rely on television and billboard advertisements (a.k.a. outbound advertising) for information on…
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What you should include in a newsletter

In our previous article we talked about how a newsletter is an important communication tool for your business. Now let’s tap into the…
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