As the Internet continues to evolve, consumers are less likely to rely on television and billboard advertisements (a.k.a. outbound advertising) for information on products and services they want. An average person receives more than 2000 outbound marketing interruptions every day, but out of all these, how much does one remember? There are also more innovative ways to filter out all these unwanted information, including spam filters and caller I.D. Furthermore, the cost of finding the information they want on the Internet becomes more cost-effective than attending a seminar or trade show.
Hence, the traditional marketing techniques are losing its efficacy. The new model of marketing – inbound marketing – tackles these changes and allows yourself to be found by consumers who are genuinely interested in you. The infographic below further explains the differences and shows you why its time to switch from the traditional outbound marketing to inbound marketing.
Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd