Category Archives: Marketing
February 23, 2016
The Coca-Cola Company has always believed in advertising, and over the last 130 years, it has successfully branded Coke as the quintessential American…
February 18, 2016
Singaporeans living in Housing Development Board (HDB) would have heard of the urban legend of young spirits playing with marbles and creating that…
February 16, 2016
Even though people notice the visual before the words, the visual rhetoric provided by an attractive typography can increase emotional arousal, and provide…
February 11, 2016
People see images and colours before they can even begin reading text. This means that the colours of images and text are very…
January 26, 2016
TV commercials are being fast-forwarded thanks to DVRs. Magazines and newspapers have seen their subscription numbers fall, taking down the value of…
January 19, 2016
As the market for advertising becomes more and more saturated, marketers are constantly on the lookout to expand the range of media from…
January 14, 2016
As a form of marketing, native adverts are all around. Some of the obvious ones jump out as advertising to the consumer, even…
December 3, 2015
There is so much information floating out there today that it does not make sense for people to spend time on what does…
November 11, 2015
A good product description is more than just a string of details. It attracts, captivates and helps in directly generating sales. In this…
October 13, 2015
Before the end-of-the-year lists blitz, here is a quick pick from the Script Consultants Team on the Marketing Trends you should watch for…
Are you struggling with creating the right content to reach your target audience?
Let Script Consultants Singapore help you! Our copywriters are well-trained in Copywriting with certifications in Hubspot Content Marketing and Google Squared Online.
