YouTube is one of the most popular social media platforms out there today. According to the statistics provided by YouTube themselves, they have more than 1 billion users and every day hundred of people watch YouTube, so it makes sense that when we think about marketing, we think of the user-generated video channel as one of the fastest ways to reach a large amount of people.
Several years back, airing advertisements on television was the most common platform that marketers use. However, in recent years, the number of people who watch television have declined.
So what are the different types of YouTube advertisements you can use to reach your audience? Script Consultants look into this and how they work.
TrueView InStream
How It Works: Viewers can choose to skip the video after the first 5 seconds or keep watching. It plays like traditional TV commercials at the beginning of certain YouTube videos.
You Pay When: Viewers choose to watch at least 30 seconds of your advertisement. That is, you pay a “cost-per-view” price.
TrueView InDisplay
How It Works: It appears as a thumbnail and text in the right-hand pane of suggested and recommended YouTube videos.
You Pay When: Viewers clicks through your ad and begins watching your video. You pay a “cost-per-view” price.
TrueView InSearch
How It Works: It appears on the YouTube Search results page. It works similar to paid search ads in the sense that you can create a custom headline (25 character limit) and a custom description (35 characters per each description line).
You Pay When: Viewers clicks through your ad and begins watching your video.
Now that you know about the different types of YouTube advertisements, how do you know which is the best for the type of ad that your company is showing? Keep a look out for our next post where we talk about how to maximize advertising on YouTube.
Resources:
http://unbounce.com/social-media/youtube-advertising-beginners/
Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd
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