Top 4 Content Marketing Mistakes to Avoid

Some common content marketing mistakes might be setting back your marketing efforts.

Effective content marketing goes beyond just creating great content and posting it on the right social media channels. While it may seem like a deceptively easy and profitable marketing strategy, content marketing has common pitfalls that’ll cost you time and money.

In other words, content marketing mistakes can sadly cost your brand dearly.

Here at Script Consultants, we’ll show you the top content marketing mistakes to avoid before you embark on your own content marketing ventures.

• Content Marketing Mistake 1: Right Content, Wrong Distribution

With an ever increasing number of platforms available for content marketing, it’s easy to get lost in the social media world. However, brand often make the content marketing mistake of choosing the wrong distribution channel. Without the right distribution channels, even excellent content will fall short of conversions.

Hence, it’s important to do your research and find out what each social media network is optimized for your content marketing objectives.

So if you’re looking to engage millennials, try Instagram or Snapchat. And if you’re looking to create brand awareness and kick start a conversation, try Facebook and Twitter. Don’t commit the content marketing mistake of publishing the same content on all the platforms.

Ultimately, the right content will only generate payoffs when matched with the right distribution channels.

Also Read: 12 Content Marketing Tools For Your Business

• Content Marketing Mistake 2: Failing To Engage Your Audience

Most common content marketing mistake is failing to engage the target audience. Effective content marketing goes beyond just creating great content and posting it on the right social media channels.

You would still have to engage your audience by devoting time to respond to their queries or by sharing and commenting on user-generated content.

Ultimately, content marketing isn’t a one-time investment but a long term engagement with your target audience. So, get on to responding to customer complaints promptly.

Also Read: Understanding Content Marketing Metrics (Part 1)

• Content Marketing Mistake 3: Improper Testing 

Don’t just stick to written content as the basis of your content marketing strategy. That content marketing mistake can cost your brand dearly. Long form content writing is informative but it may not be your target audiences’ cup of tea.

So don’t be afraid to mix things up and try out different forms of content as long as it aligns with your brand’s core message.

Here’s an overview of how other content types may boost your content marketing efforts:

1. Infographics: Information presented in a visual format is eye-catching and easily comprehensible.
2. Memes: Primed for social media outlets, memes are a great way to incorporate humour into your content marketing strategy.
3. Videos: You could create organic video content to showcase a behind-the-scenes view of your company or go all out and come up with something professionally made. Ultimately, good video content effectively communicates your brand message in a memorable manner which has a high chance of going viral.
4. Podcasts: A portable form of content that has the potential for wide exposure as consumers could easily tune in to a podcast while on the road.

Also Read: Best Content Marketing Tips To Boost Profits

• Content Marketing Mistake 4: Not Having Mobile Friendly Content

Beyond providing various forms of content, it’s also vital to ensure that your content is mobile-enabled. This is because the number of global mobile users have surpassed desktop users. Mobile-friendly sites will ensure top-notch user experience which spurs conversions for it caters to busy mobile users who are constantly on the go.

Your content marketing strategy is an ongoing journey. Hopefully by avoiding or learning from these content marketing mistakes, you won’t have that many roadblocks as you strive to achieve your content marketing goals.