Outsourcing your content to a copywriting agency is very good for your business and you will never regret on this decision. In this article team script consultants is going to tell you why outsourcing content creation is crucial for businesses in the digital era.
Edit: This article was published in december 2019 and now it has been updated to give information on benefits of outsourcing content creation as per latest content changes of 2020.
What is Copywriting and What Does a Copywriting Agency Do?
Copywriting is the art and science of content creation which is done for the purpose of selling products and services to your potential customers. All the products we see in the advertisements and media, from billboards to flyers, are written by copywriters in a very creative manner to give them a unique visibility to all the users and customers.
There are many reliable and best copywriting agency in singapore which you can hire for content creation and copywriting services for your business and brand. You can even find many freelance copywriters online who can work for you for content creation.
So if you are looking to hire a copywriting agency which can create creative content and copywriting for your business and brand then you should definitely visit the contact us page of our website and drop us a message regarding what you are looking for and our team will contact you in no time.
Copywriting has many technical aspects to it. Imagine reading a story book with the most captivating story line. You want to read it till the end because you want to know how the story goes till end. Essentially, this is what copywriting aims to achieve for your brand.
An engaging content copy can help your audience to know more about your product values and offerings. However, your content copy needs to be concise and clear, and in the case of digital copywriting, it needs to be fully optimized to enhance its discoverability. It requires more than just an exceptional command of the English language. Copywriters must be conversant with a wide range of topics to create insightful and relevant content for brands.
Whereas, a copywriting agency is a professional organization dedicated to bringing copywriting solutions to businesses and brands. The scale of projects a copywriting agency can undertake is typically larger than the ones taken by freelancers, as it requires more elaborated marketing collaterals and regular benchmarking of how a campaign progresses over a fixed period of time.
Also Read: 4 Ways to Improve Your Copywriting Skills
Copywriting in the Digital Era and the Need for Outsourcing Content
The proliferation of various digital mediums over the last decade, from social media to blogging sites, has changed our focus on what copywriting should entail. Copywriting has departed from its conventional role as a one-way advertising medium to multifaceted strategies that can be employed to gain a better understanding and form a better relationship with the market demographics. In other words, copywriting has now become a useful tool to build brand awareness and generate higher conversion rates. It is considerably more cost-efficient than any forms of traditional media.
This is not a mere supposition. Currently, the global content marketing industry has enjoyed an annual compound growth rate of 16%, projected to grow from $195.58 billion in 2016 to $412.88 by 2021. With higher demand for content, companies must now compete in an increasingly saturated environment. This means that they must be able to produce high-quality content at a faster rate to garner enough readership consistently.
While most companies have their in-house creative content writing teams to deal with their marketing strategies. Managing consistent and precise content strategy can be challenging, especially if your company also focuses on other aspects of your value chain, including marketing, product development, and sales.
Outsourcing sometimes becomes a much more viable option as there are many copywriting teams out there that offer professional, high-quality content to help you establish active brand engagement. Having your content written by a team of professionals content writers allows you to concentrate on other fronts of your business. To put it simply, outsourcing your projects to a copywriting agency comes with its unique perks.
3 Main Reasons Why Outsourcing Content Creation To A Copywriting Agency Can Help Improve Your Business:
Copywriting Agency Helps in Boosting The Online Presence With Effective SEO Optimized Content strategy:
Not having a website can hurt your business for sure and having the online presence of your business in 2020 is very important if you want to grow your business. This fact can also be related with Covid-19 pandemic. Business which have their online presence have grown during the pandemic period while businesses and brands with no online presence suffered huge loss in business.
This is why in-store shopping activities have now been primarily influenced by online research. Subsequently, digital content marketing is now an important touchpoint to cinch better sales.
Consumers nowadays look for product information online before they make a necessary purchasing decision. This behavior of looking for product information before buying it is called as ROBO (Research Online Buy Offline).
Around 67% of consumers engage in some form of online search before purchasing anything, with 47% of consumers using company websites to gather necessary information on the products. The number is significantly higher for smartphone users in 2020. With 82% of users consulting their phones on purchases they are about to make, as reported by Forbes.
This is where professional content creation comes into the picture. While you can create in-house digital collaterals for your marketing needs, hiring copywriting agencies ensures that your content is not only written well but also reaches the right type of audience. Copywriting agencies understand that the most effective digital content strategy involves more than just producing premium content. It also requires excellent SEO practices to improve the organic rankings of your keywords in the SERPs (Search Engine Result Pages).
You can achieve this by creating high-quality, original content that has all the necessary elements to boost your SEO, such as engaging headlines, descriptions, keywords and meta tags.
Also Read: 4 Interactive Content Marketing Ideas
Copywriting Agency is Proficient in Creating User Friendly Content:
One of the most common mistakes that businesses often do in their content strategy is producing a piece of content that focuses too much on their own perspective rather than the viewpoint of the readers.
While tapping into your industry knowledge is crucial to create a unique and creative piece of content, most businesses often unknowingly employ a high level of technical writing which then leaves their readers confused and unengaged resulting in increase of dwell time. But correcting these faults cannot happen overnight.
According to the Content Marketing Agencies, only 42% of marketers are confident about the effectiveness of their content marketing efforts. Such a low number demonstrates that an effective content writing strategy requires strong commitment and oftentimes, fresh ideas to execute a well developed content for their readers.
Copywriting agencies help minimize this tendency as they try to understand your business from the outsider’s perspective. With high experience in creating content for a variety of target consumers, they know how to build a content strategy for long lasting and high amount of engagement.
Essentially, think of the copywriting team which you have hired to prepare content for your consumers with whom you are trying to engage. The only difference is that copywriters will always prioritize your needs, rather than seeking information for their own personal consumption. Good copywriters, therefore, knows how to sort through the information you give to create content resonating well with the audience.
Also Read: 3 Tips To Succeed in Content Marketing
Copywriting Agencies Have Already Catered Content to Your Competitors:
The needs for content marketing have evolved a lot from 2019 to 2020 and will be getting more evolved in 2021. According to a report by the Content Marketing Institute, the biggest content marketing challenges prior to 2010 were,
- producing engaging content,
- producing enough content,
- budget to produce content.
Fast forwarding to the current industry of content and copywriting, we are facing a different set of challenges. Marketers are now more concerned about the changes related to search algorithms and changes of social media algorithms which happened in 2020. The shift in priorities indicates that the content marketing industry is no longer centered around what kind of content to produce, but rather how to keep up with an increasingly saturated content marketing environment.
The current content present on search engines which we read on daily basis is flooded with relevant information for all users. Subsequently, it indicates that grabbing your users attention has become ever more harder.
Outsourcing your copywriting needs is now a necessity to keep up your business in this high competitive content environment.
Companies outsource copywriting and content creation to scale their growth, while simultaneously producing high-quality piece of content to generate leads and conversions. Content Marketing Agencies has found that 86% of top-rated organizations rely on external copywriters to create their content strategies. Moreover, 72% of them view custom content to be more effective than traditional advertisements.
The figures above suggest your competitors are already using external copywriters to help them with their content needs. With outsourced content, your competitors can outpace your growth as they can allocate their resources more efficiently. Outsourcing helps them balance between communicating with your shared market demographics and bolstering their core abilities in other areas. To keep up, we recommend you to outsource your content needs to focus more on creating growth for your business.
How to Know When to Outsource Your Content?
You can find professional copywriting agencies easily in today’s world online. They mostly offer reasonable copywriting rates, depending on the scale and length of the project. While we believe that not every content-based task requires external assistance, outsourcing copywriting and content creation for more elaborate projects can tremendously help companies.
Outsourcing allows companies to focus more on growing their business without sacrificing customer engagement via their established marketing channels. Having content writers do the content writing and copywriting for your business can immensely alleviate the resources which were previously reserved for other purposes.
Thus, if you feel like your business still has the capacity to grow, but you do not have the time and workforce to produce content consistently, perhaps, it is the best time to hire a professional copywriting agency to help your brand with your content needs.
Are you currently looking for a professional copywriting service to create content for you? If yes, then you are in luck because Script Consultants can help you create diverse copy across all media platforms. Book your free consultation by emailing us at email@example.com!