Just as how user-generated content encourages an organic reach of your brand message, similarly, Employee Generated Content (EGC) brings out an authentic brand image by presenting an insiders’ perspective. This provides credibility that consumers are looking for as EGC reflects flexibility and a boldly transparent company that encourages their employees to tell their professional stories in their own words.
So it’s time to give your employees permission and tools to help suggest and carry out your content marketing strategy.
Here at Script Consultants, we’ll show you why you should get on board with EGC.
Organizations can benefit from employees sharing behind the scenes details of the company’s culture and camaraderie. Ultimately, EGC will come across as strong and genuine as employees become the face of the company by sharing about their expertise and how they are part of a family rather than just a small cog in the organizational machine.
Let’s take a look at a successful case study: Ashley Perez from Buzzfeed
Photo credit: itsashlyperez
Over 500K Instagram followers go on a journey with Ashley Perez as she documents her time as a Buzzfeeder. From team bonding events to project productions, followers could gain greater insights about Buzzfeed’s culture and how it provides an environment primed for creativity.
Photo credit: itsashleyperez
Followers could also be part of the fun with the occasional Instagram giveaways. Without any elaborate photo production, EGC streamlines Instagram contest with simply a candid shot showcasing a team of bonded Buzzfeeders sharing their production tagline poster.
Beyond content marketing jargon and aesthetic appeal, consumers would appreciate the down to earth content created by employees who truly enjoy what they are doing.