Tip of the day: Content Marketing for “Boring” Brands

Before Warby Parker, a business for prescription glasses was a boring industry.  Before Charmin, no one would ever think that a bathroom product could be this engaging. Ultimately, it’s just the content that’s boring rather than the industry.

So before you conclude that your business is too boring and there’s no point in creating content, Script Consultants will show you how a little bit of humour could start an engaging content marketing strategy that’ll turn your “boring” business into a crowd-puller.

Incorporating humour into your content marketing is a light-hearted approach that creates an inviting brand image even if it’s for everyday products. Voted by Times magazine as the number one Sassiest Brand on Twitter, Charmin has effectively promoted the use of their toilet paper while celebrating the everyday joys of using the bathroom.


At the end of the day, Charmin is not thinking about sales but rather focusing on creating content that’s relatable which ultimately establishes greater brand awareness among consumers.

script consultants Charmin

Playful banter between followers and Charmin further proves that a “boring” product just needs a little bathroom humour to successfully build rapport with over 60k Twitter followers.

No brand is ever too mundane to jump on the content marketing bandwagon. All you simply have to do is to think outside the box. Perhaps you would come up with a strategy that’ll put a smile on consumers’ faces and this in turn ensures greater brand equity.

Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd


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