Category Archives: Marketing

Content Marketing Trends: A 2017 Forecast

 Start planning  - These trends are set to define the coming year. New year, new goals; As the year comes to a close,…
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Social Media Habits of Baby Boomers

Don't use the label 'old' on these users. An age group sorely overlooked by marketers on social media, Baby Boomers are not the…
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Business Jargon: 15 Terms That Really Annoy People

Because nobody actually knows what those outdated buzzwords mean. "Our company is taking actionable steps, leveraging on our core competencies to disrupt the…
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36 Content Ideas To Try On Your Blog

Keep your blog constantly fresh with our brainstorming list. Besides writing, brainstorming for new content might be the next toughest task in maintaining…
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Anatomy of An E-Newsletter (Infographic)

Put together a smashing E-newsletter with our infographic guide. Emails are dying? Not for a long stretch. Those who predicted its demise are…
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Tip of the Week: Psychology of Facebook Sharing

Sharing is caring - For ourselves and for others Previously, we covered some psychological explanations as to why people 'like' content on Facebook.…
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Marketing on Pokémon Go

Marketing ideas we are seeing and will witness in the future of Pokémon Go. Pokémon Go is nothing short of an overnight success. A childhood…
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Email Marketing Must Haves (Part 2)

In this second part of our email marketing series, we introduce more must-have components for your next email campaign! Personalisation We like to…
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Email Marketing Must Haves (Part 1)

Email can be a marketer's best friend  - Only if you know how to use it right. Chances are that when you wake,…
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A Successful Content Marketing Effort in Singapore

Everyone is doing some form of content marketing. But in order to cut through the digital chatter, it’s more than just putting up…
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