Everyone is doing some form of content marketing. But in order to cut through the digital chatter, it’s more than just putting up content on social media, blogs or write-ups on print media.
Here at Script Consultants, we’ll show you what it means to have a successful content marketing strategy.
Singapore Red Cross: “Your Blood Saves Lives” exemplifies a well-executed content marketing effort in Singapore. Through heartfelt short stories, Singapore Red Cross continues to build a network of blood donations by focusing on the importance of safeguarding our loved ones. After all, every one of us can do something to celebrate life.
A series of short stories from 8 ordinary people. 8 interviews conveying simple messages of gratitude from survivors of illness or accidents who want to live their life and chase their dreams and are now able to do so as blood beneficiaries.
On public transportation, at restaurants or even while queuing for the restroom, you’re bound to see people glued to their smartphones. By appealing to the lifestyle of Singaporeans, the Red Cross Connection app has created a network with a purpose. Sending out notifications in real time when blood stock levels are low, Red Cross crowd-sources for help by prompting users to donate at the nearest donation centre. Can’t donate? Fret not! Simply by sharing the alert on Facebook creates a domino effect that helps to spread the message and encourage others to donate blood.
Want to contribute but filled with doubts? Red Cross understands the concerns of the public by publishing the “Truths behind these donation myths”. A comprehensive list addressing myths of blood donation in a question and answer format features eye-catching illustrations of ordinary Singaporeans.
The Singapore Red Cross has successfully created content worth talking about for it tugs on the heartstrings of all Singaporeans to help one another in times of need.