36 Content Ideas To Try On Your Blog

Keep your blog constantly fresh with our brainstorming list.

Besides writing, brainstorming for new content might be the next toughest task in maintaining a blog.

Having consistent and interesting posts keeps readers coming, but sometimes, ideas don’t flow when you need them to. Other times, it feels like you’ve squeezed your brain juices dry, unable to come up with anything other than the usual. 

At Script Blog, we know that problem all too well, that’s why it’s always better be prepared. Here, we have compiled a handy list of 3 themes and 36 blogging ideas that will inspire and kick start your content drought.

Blog Theme #1 : The Roundup 

Gathering the ‘best’ or ‘latest’ on a certain theme is a great way to educate and provide readers an overview; They also help to showcase the breadth of knowledge the blog has on the subject.

Anything under the sun can be covered using this form. You can pull readers in with trending, off-the-ball topics, or themes that have a time frame to keep it new and relevant.

Though most of this information can be sourced within the web, roundup posts can also feature traditional mediums like print media. (See Career Girl Daily’s ‘The Best Books to Get Your Goals Back On Track’ article).

Here are other roundup-style blog ideas to try out:  

• The best (topic) of this year ( e.g. The best tablets of 2016)  
• Most inspirational websites/videos/pictures/quotes related to a certain topic
• A roundup of your blog’s most popular posts and some thoughts
• The best tools/utilities that can benefit your business/blog (e.g. The Best Podcasts for Bloggers)
• Or, go the complete opposite, and come up with the roundup of the ‘Worst’. (E.g. 5 Worst Marketing Fails of 2015)

Blog Theme #2 : 5 ‘W’s & 1 ‘H’ 

Similarly, the  5 ‘W’s (Who, What, Where, When, Why) and 1 ‘H’ (How) are essential writing components that direct a reader’s attention. These types of posts can be easily adapted for any subject or situation, making it a useful start-off point for new blog ideas.  

Here is a breakdown on some unique ideas you can spin off from these 6 components:

1. Who 

Use this format to introduce experts, icons or influential individuals of a particular industry to audiences. By featuring figures who are thought-leaders, you can shape audience sentiment and improve your own blog’s credibility.

• Introducing who’s who in the industry/subject (E.g. Who’s who in Pokemon Go)
• Which influential person has inspired you/your peers?
• Showcase profiles about the game-changers in your blog’s industry this year
• People whom readers should follow/check out (E.g. 10 Instagrammers Who Will Make You Want To Go To France)

2. What

These blog posts are good for highlighting and describing into detail subjects that audiences aren’t well acquainted with or never really thought about.

• Introduce some essentials you use to achieve certain objectives (E.g. What’s In My Bag (That Powers My Creativity Everyday)
• Provide a day-to-day glimpse of life into what you do (E.g. What Does A Book Blogger Actually Do?)
• What you need to create a … (E.g. What You Need To Create A White Paper)
• Some mistakes made and what are the lessons learnt
• What to do/eat/say/write in a situation

3. Where

This format is more suitable for directing users to places (physical or virtual). Having a ‘Where’ article also showcases your blog’s extent of knowledge and being ‘in-the-know’.

• Directory on the best places … (E.g. Where To Find The Best Food In Sydney)
• A guide on free/paid resources that will benefit the reader … (E.g. Where I Get Free Stock Photos For My Blog)
• ‘Where Did … First Begin?’ ( A dig on the history of a subject)

4. When

Play upon the aspect of timeliness here; ‘When’ type blog articles are great for expanding on time-sensitive information. This format is also useful for setting up scenarios and providing solutions.

• Recommend when are the best times to engage in activities (E.g. When Is The Best Time To Post On Social Media?)
• Dissect and explain what unfolds when a scenario happens. (E.g. This Is What You Should Do When You Take A Break From Blogging) 
• … or when they have something. (E.g. Expect These 3 Things To Happen When You Write Professionally)  
• Likewise, provide your readers solutions to when they are short on time. (E.g. Interval Training In 15 Minutes )

5. Why

If you want to raise a controversial or innovative viewpoint, a ‘Why’ article is an effective way for grabbing attention. It’s also a good platform for breaking down concepts and persuading audiences to act a certain way.

• Convince readers on why they should/should not do something 
• Challenge their notions with something contradicting (E.g. Why Lard Might Actually Be Good For You) 
• Persuade them to think about issues related to your blog (E.g. Why Blogging Is An Effective Form of Marketing)
• Explore why we do the things we do (E.g. Neil Gaiman On Why We Read)

6. How

How-to blog posts can be used to address and explain issues that readers might not have comprehensive knowledge about. It helps to highlight a blog’s authority and expertise on a subject.

• Break down how readers can achieve a goal (E.g. How To Build Your Instagram And Get 100k Followers)
• How To Emulate A Success Story
• Educate users on the process of an activity (E.g. How To Perfect Your Flat Lay Photos)
• Publish a detailed guide on an area of expertise (E.g. A Guide To Photographing The Northern Lights)

Blog Theme #3 : Numbers

There’s something comforting and convincing about numbers; Concrete and definite, they help us create order from chaos, and enable us to quantify information that would otherwise sound vague in words.

This is why numerical-style reads are ever popular – They appeal to our desire for logical reasoning and need for a sense of completion.

Incorporate a focus on numbers using list articles, (also known as listicles), statistical reports or findings, and attention-grabbing numbers. Below are some ideas for creating these posts for your blog. (These examples also make for an interesting read!)

Listicles:

List-type posts are always a hit with the crowd because of its bite-sized, easily digestible format. In addition, highlighting the number of points makes your blog content less daunting for readers.  

• 6 Things I Wish I Knew When I Started Working
• 10 Surprising and Important Social Media Stats To Know
• 12 Magical Destinations To Visit In Your Lifetime

Statistics:

Covering some statistics about issues relevant to your blog can give your website an extra dose of credibility. Just be sure that the information you publish is accredited and legitimate.

• Snapchat Ad Revenues To Reach Nearly $1 Billion Next Year
• Email Most Preferred Media To Reach Millenials

Attention-Grabbing Numbers:

Big numbers (or really small ones as well) have the ability to deliver that ‘shock’ factor to audiences.

• Hundreds of Models Line Up For A Chance To Be In Kanye West’s Fashion Show
• How a Cosmetics Entrepreneur Is Using Pop-Up Stores & Social Media to Power a $120 Million Business

Written by: (www.script.com.sg) 

Edited & Illustrated by: Script Consultants Pte Ltd