Don’t leave your profits to chance – master content marketing with 4 handy tips.
Even after the hustle and bustle of a day is done, many companies have a continuous goal: growing profit. The correlation between content marketing and profit should not be ignored. Everything, from that catchy slogan you can’t get out of your head, to a viral zoo video featuring baby koalas, is good content marketing.
Let’s face it – the number of users on social media platforms is growing. There is a fine line between good and bad engagement, especially when consumers have short attention spans. As such, companies have to weave their way into a virtual world packed with challenging and sometimes conflicting messages, all in an attempt get their content noticed.
The strongest reap profits; the weakest routinely spend on sponsored posts that garner little to no engagement.
Here are four ways to boost profits from content marketing:
Stick with the tried and tested
This may sound contradictory in a landscape where innovation is encouraged. But hear us out – good content always sells. By leveraging on good content, a company has a strong case in reaching out to its target audience. Take into consideration research such as the best time to post on social media. Hook readers with a good headline, and surprise them with engaging content and well-researched anecdotes.
Only jump onto a new platform or way of doing things when the time is right. This does not mean just redesigning marketing signals. It is likely that you will have to change the way text, images, videos and infographics are presented.
Take it day-by-day
You may not always get it right the first time. As a result, companies have to monitor analytics to get a sense of what content their audience craves, before giving them more of what they love. It’s easier than it sounds!
Generally, companies should be posting on social networking platforms based on their business product, keeping in mind system specific guidelines. New content must be uploaded regularly to maintain a base of active followers and promote business technique.
Great content arises from great ideas
Thinking of what an audience values, as far as content marketing is concerned, is a great step. Research has shown that a savvy audience has similar preferences. Strangely it does not matter if you are selling vacuums or heart valves, the rules are the same. Engagement will likely increase with great copy that is appropriate to the platform. Perhaps it is time to sit your team down for a brainstorming session!
Use the right platforms
It is important to know your target audience. If you are a B2B business, consider using LinkedIn as it gives you access to a greater amount of insight. LinkedIn groups are an especially good source of connectivity, as members often engage with hot topics of the day. This can help companies get a sense of what interests an audience. Base your content on these topics to profit.
These four tips are a good starting point to get the most out of content marketing. Even so, keeping abreast of the latest trends can be tedious. Knowing what your audience wants and constantly producing good content is hard.
To tackle this, look around for a reliable consultant. Most of them are professional copywriters and SEO experts. In other words, they are content marketing professionals with marketing and social networking expertise. A good agency will help to bring your business to greater heights!
Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd