Don’t leave your profits to chance – master these content marketing tips.
Are you looking for some content marketing tips to improve the SEO and sales of your website? Look not further! Team Script shares four valuable content marketing tips that your business should take note of.
All marketing campaigns have the same purpose – of growing sales and revenue through their promotional activities. For companies growing profits is a continuous goal. The correlation between content marketing and profit is very significant. Everything, from that catchy slogan you can’t get out of your head, to a viral zoo video featuring baby koalas, is good content marketing.
Let’s face it – the number of users on social media platforms is growing. There is a fine line between good and bad engagement, especially when consumers have short attention spans. So, companies have to weave their way into a virtual world packed with content that gets noticed.
The strongest reap profits. The weakest routinely spend on sponsored posts that garner little to no engagement.
Here are four ways to boost profits from content marketing.
- Content marketing tip 1: Plan your content meticulously
This may sound contradictory in a landscape where innovation is encouraged. But hear us out – good content always sells. By leveraging on good content, a company has a strong case in reaching out to its target audience. Take into consideration research such as the best time to post on social media. Hook readers with a good headline, and surprise them with engaging content and well-researched anecdotes.
Only jump onto a new platform or way of doing things when the time is right. This does not mean just redesigning marketing signals. It is likely that you will have to change the way text, images, videos and infographics are presented.
2. Content marketing tip 2: Monitor progress periodically
You may not always get it right the first time. As a result, companies have to monitor analytics to get a sense of what content their audience craves. After all, we should know what they want before giving them more. It’s easier than it sounds!
Generally, companies should be posting on social networking platforms based on their business product. New content must be uploaded regularly to maintain a base of active followers and promote business technique.
At the heart of each post should be your buyer persona.
3. Content marketing tip 3: Great content leads to good sales
Once you have clearly identified the buyer personas and your audience preferences, it is time to start planning great content. Start with data analytics to understand their content preferences.
Research has shown that a savvy audience has similar preferences. Strangely it does not matter if you are selling vacuums or heart valves, the rules are the same. Engagement will likely increase with great copy that is appropriate to the platform. Perhaps it is time to sit your team down for a brainstorming session!
4. Content marketing tip 4: Use the right platforms
It is important to know your target audience. If you are a B2B business, consider using LinkedIn as it gives you access to a greater amount of insight. LinkedIn groups are an especially good source of connectivity, as members often engage with hot topics of the day. This can help companies get a sense of what interests an audience. Base your content on these topics to profit.
These four tips are a good starting point to get the most out of content marketing. Even so, keeping abreast of the latest trends can be tedious. Knowing what your audience wants and constantly producing good content is hard.
To tackle this, look around for a reliable consultant. Most of them are professional copywriters and SEO experts. In other words, contact us. A good agency will help to bring your business to greater heights!
Written by: (www.script.com.sg) Edited & Illustrated by: Script Consultants Pte Ltd