What Is The Perfect Time To Post On Social Media?

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Do you know that posting your social media post on a specific time is very important?

What if we tell you that publishing your post on social media platforms at a specific time can bring you a lot of engagement and audience?


Well, this is true indeed.

Social media may be a deceptively simple way of extending the reach of your content marketing strategy. But, even with excellent content, you won’t be able to expand the reach to your target audience if you are not considering the optimal timing to post on the social media platforms.

Here at Script Consultants, we’ll show you a clever guideline and best tips on how to optimise your social media content by exploring the best timing to post on the given below social media platforms.

Also Read: Daily Social Media Checklist For Marketers

Best Time To Post on Social Media Platforms:

  • Facebook:

Lunch times are perfect to catch up on news from friends and family. Often enough, employees take a break by checking Facebook during the afternoon hours.

Most of us would have experienced the after lunch or afternoon dip in energy levels. This then explains the spike in Facebook engagement in the afternoon as many people would take a break and turn to their Facebook feed in the hopes of getting out of this sluggish state.

So if you want to make sure that your posts receive maximum attention from your followers, then be sure to post something in the afternoon. Be there when your consumers need a little pick-me-up and your social content is bound to reach more individuals.

Also Read: How Often Should You Post On Social Media

  • Twitter:

A unique feature of Twitter is its 140 character tweet limit which is now increased to 280 characters. As such, information is presented in a bite-size fashion that facilitates ease of comprehension. So it’s reasonable to see a spike in engagement from 9am-3pm as people are more likely to scroll through their Twitter feed while commuting to work or while queuing for lunch or tea-break.

Also Read: 3 Social Media Storytelling Platforms You Should Know

  • Instagram:

Generally, Instagram as a visual and mobile based platform maintains a high engagement rate. Moreover, users of Instagram are typically millennials and they are more likely to be highly active on social media platforms.

Also Read: Transform Your Social Media Marketing Strategy with These New Instagram Features


If you will follow the above given guidelines to post content on your social media at the given time then this will surely bring high amount of organic reach and give potential customers to your business.

Ultimately, you’re bound to reap rewards by figuring out the best time to schedule your social media content and posts.

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