Content marketing tips to help you boost your customer engagement.
Content marketing is often misunderstood even by the most astute clients. Often times, our clients approach us to generate articles or blogs for their products without any systematic plan to boost their customer engagement.
Here are some of the crucial content marketing tips to boost customer engagement that we often share with our clients:
“Content Marketing is the atomic particle of all the rest of a brand’s marketing campaign”, as quoted by an Author and a Digital Marketing Specialist, Rebecca Lieb.
Content can be served as ‘food for thought’ for your customers, which enables you to expand your audience outreach. The correct approach for a content marketing strategy is to overlook the likes and dislikes of your audience. Try to put forward the content that they desire to read. Eventually, they will share on their social media platforms which will generate more engagement than before.
“Content is at the core of marketing, and of so many other areas of business. From product to business intelligence to sales to customer care and support, HR, legal (this list goes on) businesses are tasked with curating, aggregating, creating, publishing and making sense of growing volumes of content”, explained the importance of content marketing by Rebecca Lieb.
But, it is tricky to find out which strategy ensures a tremendous amount of engagement. To be honest, we cannot guarantee you. Because what works for others might not work for you. But, Script Consultants are ready to decode the best content marketing strategy. It definitely holds a higher possibility of user engagement.
1. Create a drool-worthy visual storyline for your customers
Someone has correctly quoted that a picture is worth a thousand words. As per the content marketing statistics by HubSpot, “32% of marketers say visual images are the most important form of content for their business”
If want to create a catchy and shareable content, then it has to look good on the screen of your user. So, never underestimate the role of great visuals storyline as that will create more engagement.
2. Feed their feed with the appropriate piece of content.
Due to the plethora of content on the internet, audiences are becoming too picky to choose what they do or don’t engage with. So, creating a viral post will certainly be a Herculean task. But, creating something which is intriguing and informative will surely set their minds to click a share button. You can also reward your customer for sharing the information, which will be the grand slam for them as well.
3. Try to involve yourself in the latest trends or support a cause
Popularize your brand by generating great content on the trending news. Connect to your brand with a relevant remark, of course. Making an emotional connection with your audience by hosting campaigns for a generous cause. It will undoubtedly enhance your marketing strategy and pull you off from the crowd.
Before generating a kick-ass content marketing strategy, it is always important to target your customer correctly. Posting the relevant content with wrong content distribution is the most common content marketing mistake that almost every brand makes, So, always choose the brand-centric social media platforms and target the relevant audience.