Social Media Marketing is something which if used in a correct manner can turn your business in a brand. But there is no specific guide which you can read and can achieve success in Social Media Marketing because social media trends keeps on changing and because of this social media marketing trends also changes from time to time.
Here in this article we are going to tell you about the latest and most updated social media marketing trends to look out for in 2020 and achieve success in your social media branding strategies.
What is in Store For Viral Social Media Marketing Trends 2020?
Team Script brings to you the viral social media marketing trends 2020 that will be essential for your business success in today’s time. 2020 is indeed the year of social media marketing and promoting video on social media platforms. Media firms and influencers used the art of video promotion on social media to bring immersive content to their audience.
Lifehacks, Restaurant reviews, Makeup tutorials,all these niche performed well on social media and all thanks to video marketing on social media.
Keeping videos aside, 2020 is also the year for content marketing on social media platforms. Chatbots, Instagram story marketing, and social listening are just a few examples of this.
And because of these reasons only business owners and people nowadays are preferring more to hire content marketing agency in Singapore as they want to give their social media in the hands of professionals only.
So What Will The Social Media Marketing 2020 Trends Look Like?
Let’s take a look!
7 Social Media Marketing Trends in 2020
1. 2020 Will Be The Year For Voice Search
In 2020, most of the users are using voice search to search anything on search engine and this is why the way people are searching information online is changing. This has lead to increase in voice search on smartphones, laptops and other electronic gadgets like amazon echo, google home, alexa, firestick, etc.
As per reports, almost 50% of users has switched to voice search in 2020 and are doing all the majority searching and other browsing using voice assistance only.
Being a marketer, it is adviced that you should start optimizing your content for voice search more as the percentage of users using voice search will be going to cross 60% in 2021.
But you must be thinking where is voice search used in Social Media Marketing?
Well, we guess you are missing Alexa, Netflix, Google Home, Amazon Echo and other electronic gadgets that uses your voice as a command.
All these are included in social media marketing.
Social listening sounds like a new trend but don’t be fooled. It isn’t exactly new. Social listening, as a marketing trend, started gaining prominence in early 2019. It refers to the act of crawling the web and all other social media platforms to find every mention of a brand or keyword to bring users targeted advertising based on their voice search history.
Key industry players such as Google and Sprout are offering solutions such as Google AdSense and Sprout Social to help marketers analyse various target audiences. Social listening is advantageous as it provides insights to companies on what consumers are saying about their brand. Besides, it also enables them to monitor specific keywords and hashtags used for searching them. This comes in useful when crafting marketing strategy, improving customer service and reputation management.
While social listening was an emerging trend for the former part of 2019, only a few companies used it. In 2020, this has changed. Social listening is the best way to generate leads and ‘social sell’. Social listening tools such as Awario are a testament to this.
Our recommendation for utilising the Social Media Marketing 2020 trend is to invest in social listening tools more.
3. Live Videos and Video Content Will Continue To Dominate
Posting and promoting live videos on social media platforms like facebook, instagram and youtube Live social video, was the most dominant trend in social media in 2018. In fact, according to 95% of brand executives, live video was the key to their 2018 marketing strategies. BrandLive predicts that live video would comprise 80% of all online content by 2020. Streaming live videos bring a human element to digital marketing and drive up levels of brand engagement.
This social media marketing 2020 trend has gained and covered a lots of ground in the field of social media. Industry experts predict that 80% of online media we consume in the future will be video content.
Live videos increase the trustworthiness and credibility of a brand than any other marketing method. This is what makes them so valuable to brands. What’s even more convenient about live videos is that they are relatively easy to film on a low budget.
The main disadvantage of live video streaming, however, remains. As with any other candid camera situation, anything could go wrong while filming, e.g., technical issues, someone accidentally entering when they shouldn’t. Thus, planning is key when streaming live.
The concept os social media stories became famous through Instagram. Instagram first rolled out the feature of stories and it instantly became a hit. As per instagram report, there are more than 400 million stories uploaded on daily basis on instagram. It was basically taken from the concept of snapchat’s self destruct type of content in which whatever you post on snapchat gets deleted after exact 24 hours of posting.
Seeing the success of stories on instagram, facebook too then copied the feature of stories in which user can post images, videos of max 20 seconds and other swipe up link stories as well.
As per the predictions of some of the best social media marketers of world, the instagram stories and facebook stories will br growing much more in 2021 and will be a great part of social media marketing strategy.
5. Micro Influencers For Your Social Media Marketing 2020 Plan
Those of us familiar with influencer marketing would know how it works. YouTubers and Instagramers with over 10,00,000 followers who promote products and other promotional content to their followers can term themselves as ‘macro influencers.’ However, what on earth is a ‘micro influencer,’ one may ask?
A ‘micro influencer’ is an active social media user with a strong enough following that is not high enough to categorize them as an ‘influencer.’ For instance, a micro influencer on Instagram can have anywhere between a 1,000 to 9,00,000 followers. The benchmark for being a macro influencer has been understood to be 10,00,000 followers and more. Once a person starts hitting the ‘1M’ territory, they are said to have achieved ‘celebrity’ status.
Why is ‘micro influencer’ marketing so useful for brands?
For a couple of reasons.
Firstly, their audience seems to trust them highly as their opinions tend to be more genuine. Secondly, they tend to be very brand-relevant given that they often occupy a niche of interest. Also, they tend to be more loyal to brands given their existing brand relationship. The latter tend to be rooted in purchase history and positive brand affinity. Finally, they are far more willing to advocate for a brand than their macro counterparts. It also doesn’t hurt that they have influence, above all, in their chosen niche.
While the use of micro-influencers seemed to be in its infancy in 2019, it has been projected that the use of micro-influence will surge in 2020 and 2021. More and more marketers are predicted to appreciate their potential and use it to get more publicity for their brands and products.
6. Chatbots Evolution
Apart from posting videos on social media, the use of chatbots has improved the customer experience really well and has truly blown up in the marketing world. Chatbots enable brands to speak to their customers in real-time which drives up customer engagement. They are nothing new in the internet realm of things, however. Chatbots have existed ever since the good ol’ days of AOL instant messenger.
What has mostly happened to chatbots is evolution. They are now getting integrated with social media platforms. In fact, on Facebook Messenger alone, the number of chatbots jumped from 33,000 to a whopping 100,000! With chatbots, the possibilities are endless.
What makes chatbots so versatile is their ability to sell. They can recognize certain words used by a customer which then prompts them to display a variety of choices most appealing to that particular customer. Pizza Hut excels at this. Their chatbot can suggest delicious and economic pizza combinations to its users based on the words they use (‘deal,’ ‘order,’ ‘reorder’ and so on). Talk about social selling with a bite!
And that’s not all. As fun as chatbots sound as a marketing trend, they are poised to help companies in a big way. It has been predicted that chatbots are set to save the banking and medical industries a large 10 billion dollars per year in operational costs. This is in comparison to just 1 billion dollars in 2019!
7. Ephemeral Marketing Will Herald An Era of 5 Second Marketing Spots
This is another term that stumps most. What is ‘ephemeral marketing’? When marketing is ephemeral, it refers to momentary content that only lasts a few minutes or seconds to convey a message. The roots of ephemeral marketing can be traced back to everyone’s favorite AR video and photo messaging app, Snapchat. Users of the quick messaging service can send quirky and personalized photo or video messages that vanish in a matter of seconds.
With Snapchat’s success, came a whole host of other social media platforms that copied its model. Instagram and its sister company, Facebook, came out with Instagram Stories and Facebook Stories respectively. They were marketing gold, especially on Instagram. See, the thing with Instagram is that its users get annoyed when a brand they follow posts very frequently. We’re talking five times a day, here. That turns off followers, and they unfollow in large numbers. It is also worth noting that Instagram is all about the aesthetic. Posting too often could ruin the aesthetic a brand could have going for it, which could also lead to more people unfollowing.
However, those problems vanish thanks to the advent of ephemeral social media such as Instagram Stories. With Instagram Stories, brands can now post promotional content however much they want without running the risk of annoying their followers. Seeing how 2019 exploded with ephemeral marketing, we predict that 2020 and 2021 is going to be featuring even more of the same. Except bigger. And better.
2019 looked to be an ideal year for the marketer but 2020 is going to boost the social media marketing sector. Thanks to the rapid and disruptive digital revolution we are in. These trends can only continue to get more and more elaborate. Social media marketing 2020 trends will help you plan your content marketing better.