Category Archives: Technology

Anatomy of An E-Newsletter (Infographic)

Put together a smashing E-newsletter with our infographic guide. Emails are dying? Not for a long stretch. Those who predicted its demise are…
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Tip of the Week: Psychology of Facebook Sharing

Sharing is caring - For ourselves and for others Previously, we covered some psychological explanations as to why people 'like' content on Facebook.…
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Online site security: Do it regularly, do it right.

Websites can be vulnerable to security threats, such as malware and hackers. Is yours really protected? Running a website is becoming an increasingly…
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Email Marketing Must Haves (Part 2)

In this second part of our email marketing series, we introduce more must-have components for your next email campaign! Personalisation We like to…
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Email Marketing Must Haves (Part 1)

Email can be a marketer's best friend  - Only if you know how to use it right. Chances are that when you wake,…
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Microsoft & LinkedIn: What this deal means for us

Will Microsoft's buy-over of LinkedIn revolutionise how we work and market ourselves? It is probably safe to say that the majority of today’s…
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Tip of the Day: Content Marketing Lessons from Video Games

Video games are part and parcel of our childhood experiences. The hours spent immersed in the world of gaming creates a pseudo relationship…
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Video Game Advertising: The Most Underutilised Medium in Advertising

  TV commercials are being fast-forwarded thanks to DVRs. Magazines and newspapers have seen their subscription numbers fall, taking down the value of…
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Why Marketers Should Turn Their Focus Towards Mobile Messaging Apps

As the market for advertising becomes more and more saturated, marketers are constantly on the lookout to expand the range of media from…
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Emulating the e-Commerce Successes of eBay and Amazon

Ever since the first online transaction happened over 20 years ago, the business of online shopping has not stopped growing, and online trade…
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