Tip of the week: Psychology of Facebook Likes

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Understand your Facebook audience and create better content.  People…

Marketing on Pokémon Go

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Marketing ideas we are seeing and will witness in the future…

Email Marketing Must Haves (Part 2)

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In this second part of our email marketing series, we introduce…

Email Marketing Must Haves (Part 1)

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Email can be a marketer's best friend  - Only if you know how…

Microsoft & LinkedIn: What this deal means for us

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Will Microsoft's buy-over of LinkedIn revolutionise how we work…

Tip of the Day: Content Marketing Lessons from Video Games

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Video games are part and parcel of our childhood experiences.…

Video Game Advertising: The Most Underutilised Medium in Advertising

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  TV commercials are being fast-forwarded thanks to DVRs.…

Why Marketers Should Turn Their Focus Towards Mobile Messaging Apps

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As the market for advertising becomes more and more saturated,…

Emulating the e-Commerce Successes of eBay and Amazon

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Ever since the first online transaction happened over 20 years…

Battle of the Texts: E-books V.S. Traditional Books

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As the primary way to understand human knowledge, reading has…