Category Archives: Social Media

Three tips to master influencer marketing

Influencer marketing can increase your campaign reach, especially with the millennials.  It's no secret that influencer marketing can help you garner new and loyal…
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Content Marketing Trends: A 2017 Forecast

 Start planning  - These trends are set to define the coming year. New year, new goals; As the year comes to a close,…
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Social Media Habits of Baby Boomers

Don't use the label 'old' on these users. An age group sorely overlooked by marketers on social media, Baby Boomers are not the…
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Tip of the Week: Twitter Hashtags 101

How to use hashtags right & maximise your tweet's potential. A symbol once found in our phones (but which many have no idea…
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Tip of the Week: Psychology of Facebook Sharing

Sharing is caring - For ourselves and for others Previously, we covered some psychological explanations as to why people 'like' content on Facebook.…
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Tip of the day: Key Takeaways from Celebrity Bloggers

Crowned as the queen of blogging, Xiaxue a.k.a Wendy Cheng is a blogger who has not only become a phenomenon in her home…
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Tip of the Day: Content Marketing Lessons from Video Games

Video games are part and parcel of our childhood experiences. The hours spent immersed in the world of gaming creates a pseudo relationship…
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A Successful Content Marketing Effort in Singapore

Everyone is doing some form of content marketing. But in order to cut through the digital chatter, it’s more than just putting up…
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3 Key Reasons for Intercultural Content Marketing

Culture acts as a framework of understanding. A framework that shapes the way we think and the way we interact with others. But…
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Debunking the 4 Myths of Content Marketing

Singaporeans living in Housing Development Board (HDB) would have heard of the urban legend of young spirits playing with marbles and creating that…
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