7 Best Social Media Platforms For Marketing In 2024

Social media continues to grow rapidly, with over 5 billion active users worldwide as of January 2024 (according to DataReportal). This represents 62.3% of the global population and a 5.6% increase from the previous year.

Social media has evolved itself from being a personal entertainer to a business marketing platform. This evolution has got people to grow their business through social media sites.

Social media marketing is an effective way to convert your niche or side hustle into a thriving business. Yes, you heard that right—your hobby can now become your business.

Here are the most famous social media platforms which marketers are using to grow businesses in 2024.

1. Facebook (Meta)

Released on: 4th February 2004

Monthly active users: 3.065 billion

Daily active users: 2.1 billion

Active user age: Approximately 65% of users are under the age of 35 years

Average time spent: American users spend about 30.9 minutes per day

In 2024, Facebook remains the social media giant, boasting over 2 billion active users. This vast user base makes it an ideal platform for businesses and individuals to reach a wide audience. Facebook’s diverse features, including ads, groups, and pages, offer powerful tools for marketing and community building.

To effectively grow your business on Facebook, ensure you create a robust Facebook page with high-quality content and consider investing in paid advertising. For those looking to streamline their content creation, tools like the AI Facebook Post Generator can be invaluable. This tool uses artificial intelligence to generate engaging Facebook posts, making it easier to maintain a strong online presence.

See how we can help you through our Facebook marketing services and why we are one of the Best Facebook Marketing Agency In Singapore.

2. LinkedIn

Released on: 5th May 2003

Monthly active users: 990 million

Daily active users: About 141 million (16.2% of total users)

Active user age:The largest age demographic is 25-34 (60.1% of total users)

Average time spent:  7 minutes and 38 seconds per visit

LinkedIn is mostly used by professionals and job seekers. Yes, millions of individuals use LinkedIn every day to expand their networks and jobs, but you may also use it to develop your business. This social media tool brings you and your company in contact with hundreds of thousands of connections who may help you build relationships with people and organizations that can help grow your brand.

It is a popular platform for business-to-business (B2B) marketing. It has a large user base of professionals, and it offers a wide range of features that can be used for marketing, such as posts, videos, groups, and more.

To streamline your LinkedIn content creation process and save time, consider using an AI LinkedIn Post Generator to craft engaging, professional posts that resonate with your target audience.

Want to grow your business via LinkedIn? Hire us as we are the Best LinkedIn Marketing Agency in Singapore.

3. YouTube

Released on: 14th February 2005

Monthly active users: 2.3 Billion

Daily active users: More than 122 Million

Active user age: Popular in the 15-35 age group

Average time consumption: 16 Mins 44 sec per day

YouTube is the second most popular social media platform and is a great platform for marketing. With over 2.3 billion active users, it’s a great way to reach a large audience. YouTube also offers a variety of tools and features that can be used for marketing purposes, such as videos, channels, and ads. Its user base is constantly growing, and marketers can use the platform to reach a large number of consumers.

YouTube is a great platform for promoting video content, which is becoming an increasingly important medium for marketing campaigns.

There are two ways to grow business on YouTube, direct income by YouTube ads and indirect income through paid promotion on your own YouTube channel. As per business trends, both options can be utilized simultaneously to achieve maximum profit.

4. Instagram

Released on: 6th October 2010 

Monthly active users: 1 Billion

Daily active users: 500 Million

Active user age: 75% people of age group 18-24 Years

Average time consumption: 28 Mins per day

Instagram is a photo and video-sharing social media platform which was acquired by Facebook in April 2012 for $1 billion.

Instagram is popular for marketing because it allows businesses to share photos and videos that capture the essence of their brand. It also allows businesses to create ads that can be targeted to specific demographics, making it a very effective platform for marketing campaigns. In addition, Instagram has a large user base and is growing rapidly, making it a very desirable platform for businesses to use.

Business related to Jewelry, Clothes, Art and craft products, Digital Courses and Digital Services are seen growing faster on Instagram. 

Instagram stories, reels have observed remarkable customer reach. Instagram algorithm, Bio and content related to customer’s requirements should be the point of focus for Business growth on Instagram.

5. Pinterest

Released on: March 2010

Monthly active users: 450 Million

Active user age: 34% people of age group 18-29 Years

Average time consumption: 5 Mins per day

Pinterest is a social media platform that is focused on visuals. It is popular for sharing recipes, home decor ideas, and fashion trends. In 2023, it is likely to be a popular platform for marketing campaigns that focus on visual content, such as product photos and video ads. Pinterest also offers a unique opportunity for brands to drive traffic to their websites by adding “Pin It” buttons to their websites.

Pins are usually saved by users for later reference, so brands that use Pinterest should create pins that are interesting and engaging enough to persuade users to save them. Additionally, it is important to have a strong presence on Pinterest if you want to see success with this platform. Make sure your brand’s profile is complete, and post regularly to keep followers engaged.

A lot of home decor, fashion, future travel plans and dream board inspiration is taken from Pinterest. It is estimated that 89% of users find it for the same purposes.

Also Read About: Best Ways To Advertise and Promote Your Business

6. TikTok

Released on: September 2016

Monthly active users: 700 Million

Daily active users: 90% of TikTok users use the app daily

Active user age: 32.5% for age group 10-19 Years & 59.5% for age group 20-29 Years

Average time consumption: 52 mins per day

Shocked?

How come TikTok is in the list?

Well, TikTok is a social media platform that is quickly gaining popularity, especially among younger users. The app is known for its short videos, which can be up to 60 seconds long. This time limit was recently upgraded and now users can make videos of up to 10 minutes in length. This makes it a great platform for marketing campaigns that need to grab the attention of consumers quickly.

Additionally, TikTok offers a lot of creative possibilities for marketers, as users can use filters and special effects to make their videos more engaging.

It is available in 40 languages and has the highest engagement rate per post. TikTok is best for small businesses as it allows them to post easily, there is no hassle in video making and it can reach local people easily.

7. X (Formerly known as Twitter)

Released on: 15th July 2006

Monthly active users: 353 Million

Daily active users: 187 Million

Active user age: 28.9% people of age group 25-34 Years

X is a platform that is constantly evolving, and in 2023 it is likely to be one of the most popular platforms for marketing campaigns. The platform is used by consumers for a variety of reasons, including staying up-to-date on current events, getting news, and interacting with friends and family.

In addition, X offers a number of features that are beneficial for marketing campaigns, including the ability to create short videos, share images and links, and create polls. As a result, businesses that want to reach a wide audience should consider using X for their marketing campaigns in 2023.

X is for B2B and B2C business, meaning this social media platform we can use to find potential clients also can connect with different businesses and their owners. 

Special Mention

Podcasts are an underrated social media platform that could be a great marketing tool in 2023. They are a great way to reach out to potential customers who may not be on other social media platforms, and they can be used to promote products or services in an engaging and informative way. Additionally, podcasting has been gaining in popularity in recent years, so using this platform for marketing could help businesses stand out from the competition. 

Bottom Line

Not all Social media platforms are similar for every business. Some business niche might perform better on Facebook while some might perform better on TikTok. If you want to grow your business on social media then you should:

1. Create a business account on that particular social media platform so that you will have access to business analytics & stats which then will help you with detailed data about your social media posts.
2. Building your presence on two or more social media sites for your business.

Below mentioned are a few combinations you can try according to your business niche: 

One more thing that you have to keep in mind:

The more frequently you post fresh content on your social media handles, the more business you will get. Your ‘Activity’ and ‘Revenue’ are directly proportional to each other.

Also Read About:

How To Create A Social Media Marketing Strategy

How To Conduct A Social Media Audit

Why is Content So Important in Social Media Marketing