Monthly Archives: February 2016

Coca-Cola: A History of Advertising

The Coca-Cola Company has always believed in advertising, and over the last 130 years, it has successfully branded Coke as the quintessential American…
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Debunking the 4 Myths of Content Marketing

Singaporeans living in Housing Development Board (HDB) would have heard of the urban legend of young spirits playing with marbles and creating that…
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What is the Font of Your Brand?

Even though people notice the visual before the words, the visual rhetoric provided by an attractive typography can increase emotional arousal, and provide…
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What’s the Colour of Your Brand?

People see images and colours before they can even begin reading text. This means that the colours of images and text are very…
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Which Social Media Networks Support Your Brand’s Image? (Part 2 of 2)

Advertising on social media helps brands to interact with their customers and engage them en masse with great content, making it an essential…
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