Copywriters and their quirks We copywriters are an eccentric bunch. While it can be universally agreed that we all live and breathe writing, how we go about getting the job done is a different story. It may be the result of our own personalities, projecting certain quirks and habits onto our work; Or perhaps, it might […]
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Is Content Marketing the best way to promote your brand and increase your profits? As part of your marketing strategy, you may have tried all the pillars of increasing your outreach. Like popup ads, television commercials and other advertising messages. However, you have not seen any sales conversions or rise in business profits? It is […]
Today’s content marketing landscape has begun to hit a saturation point. There is increasing noise and clutter. With so much content, it has become increasingly difficult to stand out on words alone from the mass of ‘white noise’. Long gone are the days where written content can sufficiently captivate a target audience. Traditionally, content marketing […]
It’s a start of a new year and Script Singapore has a list of 5 marketing tools to plan your Content Marketing line-up for 2017. Managing social media platforms There are many popular and free online tools for managing your social media accounts. For many marketers, they have to handle their own account, their company’s […]
Have you been wondering how to write a press release that will grab the attention of the journalists? Read on for expert tips from Team Script on what should be included in a good press release and garner those elusive 50 minutes of fame for your company, WHAT IS A PRESS RELEASE? For the greenhorns, […]
Learning to appreciate text ads on Google ever since. Take it from someone who has created a Google Ad – It’s not as easy as you think. Like many others, I am well acquainted with the search engine. I use it on a regular basis to look up on whatever strikes me. However, the premise […]
We know the pain of composing emails all too well. Some people seem to have it. That effortless knack for writing smooth, professional yet not overly-stuffy emails that still get the job done. However, for many others, composing an email can be a daunting experience. So many questions run through our minds before we hit send; Are we […]
More copywriters and their crazy quirks. Last week, we introduced 5 types of copywriters and their unique, crazy working habits. In this second post, we looked deep into ourselves (and asked around more fellow copywriters) for 5 more unusual copywriter personality types! Have you encountered any of these writers below? The Secretary Description: These people are […]
Where should you go (or avoid) when the writing itch hits? If you are a writer, chances are that you might find it difficult to put pen to paper every now and then. At times, it’s because you’re uninspired; Other times, it’s the lack of motivation that’s holding you back. Whatever the reason, writer’s block […]
Start planning – These trends are set to define the coming year. New year, new goals; As the year comes to a close, its once again time for content marketers to think about content strategies for the upcoming year. While 2016 saw a growing focus on interactive and video content, user-generated content and a need […]
We writers have crazy and quirky ways of dealing with..