Entries by Script Consultant

12 Content marketing tools for your business

What is content marketing about? Traditional marketing involved direct sales. Content marketing is different.  It is centered on user personas. The process involves creating valuable information to potential customers. Outreach of content is as important as the content itself. In Content Marketing, the message and the messenger are equally critical. To put simply, the objective […]

Top 4 Content Marketing Mistakes to Avoid

Some common Content Marketing mistakes might be setting back your marketing efforts. Content marketing mistakes can sadly cost your brand dearly. Content marketing may seem like a deceptively easy and profitable marketing strategy. It’s also easy to make mistakes that’ll cost you time and money. Here at Script Consultants, we’ll show you the top content […]

Understanding Content Marketing Metrics II

Last week, we covered five points on how to understand content marketing metrics. Here’s part two! Content Marketing metrics help you make the best out of your campaign strategy. With these terms handy, you will be able to optimize your content plans. Are you ready to capture the largest audience possible? 1. Content Marketing Metrics 6: […]

Understanding Content Marketing Metrics (Part 1)

Find out how to set up your Content Marketing metrics and achieve them.  Publishing content without having any achievable Content Marketing Metrics is like trying to ride a bicycle without wheels.  You will never know why your posts are a hit or a miss, nor will you be able to hammer out a more successful strategy. […]

What is the perfect time to post on Social Media?

What if we told you that timing social media post is more important than the content? Surprised to know that perfect timing social media post is more important than its content? Don’t be! Social media may be a deceptively simple way of extending the reach of your content marketing strategy. But, even with  excellent content, […]