Category Archives: Branding

Content marketing mistakes in 2020

Top 4 Content Marketing Mistakes to Avoid

Some common content marketing mistakes might be setting back your marketing efforts. Effective content marketing goes beyond just creating great content and posting…
Continue reading
Content Marketing Budget

Here’s How to Maximize Your Content Marketing Budget

Team Script shares a few tips on how to maximize your content marketing budget strategy! Maximize your content marketing…
Continue reading
What is Digital Storytelling?

The Art of Digital Storytelling in Content Marketing

In the previous blog post, Team Script touched on the importance of digital storytelling in copywriting. In today's post, we will delve deeper…
Continue reading
Persuasive Writing

Persuasive Writing: The Psychology behind Great Copywriting

Team Script explores how persuasive writing can help you create better prospects for conversions and, ultimately, better sales. The greatest thing about copywriting…
Continue reading

Social Media Habits of Baby Boomers

Don't use the label 'old' on these users. An age group sorely overlooked by marketers on social media, Baby Boomers are not the…
Continue reading

Tip of the Week: Psychology of Facebook Sharing

Sharing is caring - For ourselves and for others Previously, we covered some psychological explanations as to why people 'like' content on Facebook.…
Continue reading

Tip of the day: Key Takeaways from Celebrity Bloggers

Crowned as the queen of blogging, Xiaxue a.k.a Wendy Cheng is a blogger who has not only become a phenomenon in her home…
Continue reading

Tip of the Day: Content Marketing Lessons from Video Games

Video games are part and parcel of our childhood experiences. The hours spent immersed in the world of gaming creates a pseudo relationship…
Continue reading

3 Key Reasons for Intercultural Content Marketing

Culture acts as a framework of understanding. A framework that shapes the way we think and the way we interact with others. But…
Continue reading

Coca-Cola: A History of Advertising

The Coca-Cola Company has always believed in advertising, and over the last 130 years, it has successfully branded Coke as the quintessential American…
Continue reading