Best Free Shopify Apps for Your Online Store [Tested & Verified]

Running an online store on Shopify comes with many challenges – driving traffic, optimizing conversions, providing excellent customer support, and more. Fortunately, the Shopify App Store offers a wide range of powerful apps to help you tackle these challenges and grow your business. Even better, many of the best Shopify apps are completely free!

To save you time, we’ve curated a list of the top free Shopify apps across key categories like marketing, sales, customer service, inventory management, and more. Leveraging these apps can help you work smarter, not harder, to scale your Shopify store in 2024 and beyond.

Best Free Shopify Apps for SEO

Addlly Shopify AI Writer

Addlly’s Shopify AI Writer is a powerful Gen AI tool that leverages advanced artificial intelligence to generate high-quality, SEO-optimized blog articles and social media posts for your Shopify store.

Key Features:

• Product Selection: Start by selecting products from your Shopify store that you want to generate content around. This allows the AI to create highly relevant and targeted articles.
• Trending Topics: Based on the products you select, Addlly’s AI suggests trending blog topics and themes. This ensures your content is timely and aligns with what shoppers are interested in.
• Customization: Tailor the AI’s output to your brand by customizing the language model, tone, and style. This level of customization helps maintain a consistent brand voice across all your content.
• Automated Internal Linking: The AI automatically links to relevant products from your Shopify store within the blog articles it generates. This internal linking structure boosts SEO and seamlessly drives readers to your product pages.
• Social Media Integration: In addition to long-form blog content, Addlly generates ready-to-post social media content for platforms like Facebook, Twitter, and LinkedIn. This allows you to easily promote your blog articles and products across multiple channels.

Pricing:

• Starter Pack: Free forever
• Basic Pack: $99/month
• Pro Pack: $249/month
• Enterprise: Custom pricing

With Addlly, you can add dozens of SEO-optimized blog posts to your store in minutes, complete with internal product links. The AI writer can also generate product descriptions that convert, and engaging social media posts to promote your content and products.

Best of all, you can try Addlly free to see how it works. Just install the app from the Shopify App Store, connect your products, and let the AI start writing!

SEO Image Optimizer Wizard

SEO Image Optimizer Wizard (previously called Benchmark Hero) is a powerful SEO tool designed to help Shopify store owners improve their search engine rankings and drive more organic traffic. The system offers a comprehensive suite of features to optimize images for SEO, compress files, enhance site speed, and conduct thorough SEO audits.

Key Features:

• Optimize all of your product images in one-click & improve site speed.
  Audit and rank your site for SEO, business, marketing, and technical segments.
  Benchmark your store with the results of successful online stores.
  Enjoy our image optimizer to improve your site’s upload time and SEO.

Pricing:

• Free

Plug in SEO

Plug in SEO is a comprehensive Shopify SEO tool that handles a lot of the technical optimization for you. It edits your robots.txt and sitemap, fixes canonical URL tags, and lets you customize meta tags and alt text in bulk. A huge time saver for SEO.

Key Features:

• Automatic optimization of key technical SEO factors
• Bulk editing of meta titles/descriptions and alt text
• Google Rich Snippets support
• SEO checklist and best practice guides

Pricing:

• From $29.99/month. Free trial available.

Best Free Shopify Apps for Customer Service

DelightChat

DelightChat is an omnichannel customer service and marketing platform tailored for ecommerce brands using WhatsApp, Instagram, Facebook, and other modern channels. It allows you to manage customer support and automate marketing across multiple platforms from one unified dashboard.

With DelightChat, you can reply to customers and manage conversations across channels, including WhatsApp, Email, Facebook comments, Messenger, Instagram DMs, and Live Chat. This saves you time switching between platforms and ensures no customer query persists.

Key Features:

• A team inbox that allows your agents to collaborate within tickets, assign conversations, leave internal notes, and manage support efficiently.
• Deep Shopify integration to view and modify order data while responding to customers, ensuring accuracy.
• Automation rules to check for keywords and auto-reply with saved responses, like your refund policy.
• A self-service widget where customers can view order status or browse help articles without contacting your team.

For WhatsApp in particular, DelightChat provides both customer support and marketing capabilities:

• Using the Official WhatsApp API, you can send promotional broadcasts to your customer list to drive sales. Brands have seen up to 26x ROI on WhatsApp marketing spend with higher conversions than email. You can create campaigns for upsells, cross-sells, winbacks, and more.
• Automate abandoned cart recovery, order confirmations, shipping notifications, cash on delivery verifications, and collect reviews – all through the WhatsApp API. This saves your team tons of manual work.

With an easy-to-use interface, powerful automation, and tight ecommerce integrations, DelightChat aims to simplify multi-channel customer support. It combines the tools you need to streamline operations and grow your D2C brand.

Over 500 Shopify brands have praised DelightChat’s intuitive UI, outstanding support team, and ability to handle high volumes across channels. It’s an affordable Shopify app that could be a game-changer for your customer service and marketing efforts.

Pricing

DelightChat offers three paid plans to meet the needs of different business sizes:

• Startup ($49/month): For early-stage businesses. Support up to 1,000 tickets/month and marketing to 5,000 contacts/month.
• Scale ($99/month): For growing businesses. Supports up to 2,000 tickets/month and marketing to 10,000 contacts/month.
• Growth ($299/month): For larger businesses. Supports up to 6,000 tickets/month and marketing to 30,000 contacts/month.

All paid plans include multi-channel inboxes for WhatsApp, Email, Instagram, Facebook, Live Chat, WhatsApp Business API access, deep Shopify integration, team collaboration tools, automated reply functions, and a self-service widget. 

Gorgias ‑ Live Chat & Helpdesk

Gorgias turns your Shopify admin into a multi-channel customer support hub. It pulls in customer inquiries from email, live chat, social media, and more into a unified ticket system. You can view order details and make account changes without leaving the app.

Key Features:

• Integrates email, live chat, social, SMS support
• Order management and editing
• Response templates and auto-responders
• Detailed customer profiles with interaction history

Pricing:

• Free plan for small stores
• Basic plan: $60/month
• Pro plan: $300/month

HelpCenter

HelpCenter allows you to easily add an FAQ and self-service customer support portal to your Shopify store. You can write and organize help articles that are searchable by customers to reduce support tickets.

Key Features:

• Customizable help center design
• SEO-friendly help article builder
• Article labeling and categorization
• Search and navigation

Pricing:

• Completely free to use

Best Free Shopify Apps for Page Builder

GemPages

GemPages is a powerful drag-and-drop page builder that allows users to create stunning landing pages, product pages, and more without any coding knowledge. It’s particularly popular among Shopify merchants for its flexibility and ease of use.

Key Features:

• Drag-and-Drop Interface: Intuitive design tools that let you easily add elements like images, text, buttons, and videos.
• Template Library: Offers a wide range of professionally designed templates that can be customized to fit your brand.
• Mobile Responsiveness: Automatically optimizes pages for mobile devices to ensure a seamless shopping experience.
• Integration with Apps: Works well with popular Shopify apps like Loox (for reviews) and Mailchimp (for email marketing).
• A/B Testing: Allows you to test different versions of your pages to see which performs better.

Pricing:

• Free plan available with basic features.
• Paid plans start at $14.99/month for advanced features like A/B testing and additional templates.

PageFly

PageFly is another highly-rated page builder that offers extensive customization options. It’s designed for both beginners and advanced users looking to create high-converting pages.

Key Features:

• Flexible Editor: A robust drag-and-drop editor that supports various content types, including text, images, videos, and forms.
• Pre-made Templates: Access to over 100 professionally designed templates tailored for different industries.
• Responsive Design: Ensures your pages look great on all devices with mobile editing features.
• Built-in Analytics: Track the performance of your pages to optimize conversions.
• SEO Optimization Tools: Helps improve your site’s visibility on search engines.

Pricing:

• Free plan available with essential features.
• Paid plans start from $19/month for additional functionalities like priority support and unlimited pages.

LayoutHub

LayoutHub focuses on providing a simple yet effective way to build beautiful pages quickly. It’s especially useful for merchants who want to launch their stores without getting bogged down in design details.

Key Features:

• User-Friendly Interface: Easy-to-use editor with drag-and-drop functionality.
• Block Templates: Offers a variety of pre-built blocks that can be mixed and matched to create unique layouts.
• SEO Tools: Built-in SEO features help improve your site’s ranking on search engines.
• Analytics & Split Testing: Provides insights into page performance and allows you to test different designs for effectiveness.

Pricing:

• Free plan available with basic features.
• Premium plans start at $14.99/month for more advanced options.

Best Free Shopify Apps for Sales

Hextom: Ultimate Sales Boost

Hextom: Ultimate Sales Boost is a conversion rate optimization app that adds urgency and scarcity to your product pages. It lets you display dynamic stock countdowns, visitor counts, sales notifications, and more to drive more sales.

Key Features:

• Customizable countdown timers
• Low stock and scarcity alerts
• Sales pop-ups and notifications
• Fully editable designs to match your store

Pricing:

• Free plan with some limitations
• Pro plan: $9.99/month

Automatic Discount

This app allows you to set up targeted discount rules to incentivize purchases. You can offer percentage or fixed discounts based on criteria like order value, customer tags, product collections, and more. Great for moving excess stock.

Key Features:

• Flexible discount rule builder
• Scheduling for seasonal and time-sensitive offers
• Supports multiple discount types
• Bulk discount code generator

Pricing:

• Completely free to use

Frequently Bought Together

Frequently Bought Together analyzes your order history to identify products commonly purchased together. It then displays intelligent cross-sell bundles on your product pages to increase average order value.

Key Features:

• Automated bundle recommendations based on order data
• Customizable bundle widget design
• Bundle-specific discount functionality
• Analytics to track performance

Pricing:

• Free plan available
• Premium plan: $9.99/month

Best Free Shopify Apps for Inventory & Order Management

Stock Sync

If you sell on multiple channels beyond Shopify, keeping inventory in sync can be a challenge. Stock Sync makes it easy by automatically updating stock levels across all your sales channels to prevent overselling.

Key Features:

• Real-time inventory sync for multiple channels
• Low stock alerts
• Update lead times from suppliers
• CSV inventory import/export

Pricing:

• Free for up to 100 SKUs
• Paid plans from $5/month

Order Printer

Order Printer streamlines your order fulfillment process by allowing you to print invoices, packing slips, shipping labels, and more in bulk or individually. You can customize the templates and add barcodes for scanning.

Key Features:

• Print key order documents in batch
• Customizable print templates
• Barcode support
• Integrates with label printers

Pricing:

• Free for up to 50 orders/month
• Paid plans from $10/month

Best Free Shopify Apps for Social Proof

Product Reviews

Product Reviews is Shopify’s free review app that allows customers to leave reviews with photos and videos on your product pages. Reviews are essential for building buyer trust and this app makes it easy.

Key Features:

• Review capture emails
• SEO-friendly review display
• Photo and video reviews
• Customizable review forms

Pricing:

• Completely free to use

Trust Badge

Trust Badge allows you to display trust symbols like accepted payment types, security seals, and “free shipping” or “money-back guarantee” badges on your store. These can help ease concerns and improve conversion rates.

Key Features:

• 40+ badge designs
• Customizable badge text
• Page targeting options
• Mobile responsive

Pricing:

• Free plan available
• Pro plan: $3.99/month

Boost Your Shopify Store Today

There you have it – the best free Shopify apps to help you grow your online store faster and easier in 2024. From SEO to sales to support, these apps will save you time and drive real results.

The best part is you can install all of these top Shopify apps in minutes and start seeing the benefits immediately. So what are you waiting for? Supercharge your store with these must-have Shopify apps today!

FAQs

Q: Are free Shopify apps really completely free?

A: Most free Shopify apps offer basic features at no cost. However, they may have usage limits or offer premium features for a fee. Always check the app’s pricing details and terms of use.

Q: Can I use multiple free apps on my Shopify store?

A: Yes, you can use multiple free apps on your Shopify store. However, be mindful of potential conflicts or performance issues that may arise from using too many apps simultaneously.

Q: How do I know if a free Shopify app is reliable and secure?

A: Check the app’s reviews, ratings, and number of active installations in the Shopify App Store. Also, verify if the app is GDPR compliant and has a privacy policy.

Q: Can free Shopify apps negatively impact my store’s performance?

A: While most well-developed apps shouldn’t significantly impact performance, using too many apps or poorly optimized ones could slow down your store. Monitor your store’s speed after installing new apps.

Q: How often should I update the Shopify apps I’m using?

A: It’s a good practice to keep your apps updated to their latest versions. Many apps update automatically, but you should regularly check for any available updates in your Shopify admin.

Q: What should I do if a free app doesn’t work as expected?

A: First, check the app’s documentation or FAQ for troubleshooting tips. If the issue persists, contact the app’s support team. Most free apps offer some level of customer support.

Q: Can I easily uninstall a free app if I no longer need it?

A: Yes, you can uninstall apps from your Shopify admin. However, be aware that uninstalling an app may remove any data or customizations associated with it.

Q: Are there any hidden costs associated with free Shopify apps?

A: While the basic features are free, some apps may charge for additional features, increased usage, or premium support. Always review the app’s pricing structure before installation.

Q: How do free apps compare to paid alternatives?

A: Free apps often offer basic functionality that can be sufficient for small to medium-sized stores. Paid apps typically offer more advanced features, better support, and higher usage limits.

Q: Can I get support for free Shopify apps?

A: Most free apps offer some level of support, typically through email or documentation. However, paid versions often provide more comprehensive and responsive support options.