Author Archives: Script Consultant

Tip of the Day: Content Marketing Lessons from Video Games

Video games are part and parcel of our childhood experiences. The hours spent immersed in the world of gaming creates a pseudo relationship…
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A Successful Content Marketing Effort in Singapore

Everyone is doing some form of content marketing. But in order to cut through the digital chatter, it’s more than just putting up…
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3 Key Reasons for Intercultural Content Marketing

Culture acts as a framework of understanding. A framework that shapes the way we think and the way we interact with others. But…
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Coca-Cola: A History of Advertising

The Coca-Cola Company has always believed in advertising, and over the last 130 years, it has successfully branded Coke as the quintessential American…
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