Understanding Content Marketing Metrics (Part 2)

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[av_image src=’https://script.com.sg/wp-content/uploads/2018/05/Understanding-Content-Marketing-Metrics-Part-2.jpg’ attachment=’6154′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ admin_preview_bg=”][/av_image] [av_heading heading=’Understanding Content Marketing Metrics (Part 2)’ tag=’h1′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ padding=’10’ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”][/av_heading] [av_hr class=’short’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=”] [av_promobox button=’yes’ label=’Contact Us’ link=’manually,https://script.com.sg/copywriting-content-marketing-singapore-agency-script-consultants/script-consultants-copywriting-agency-in-singapore-contact-page/’ link_target=’_blank’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ size=’large’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ box_color=” box_custom_font=’#ffffff’ box_custom_bg=’#444444′ box_custom_border=’#333333′ admin_preview_bg=”]

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[/av_promobox] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Table Of Content

  1. Content Marketing Metrics 6: Page Depth
  2. Content Marketing Metrics 7: Session Duration
  3. Content Marketing Metrics 8: Return Visitor Rate
  4. Content Marketing Metrics 9: Content Backlog
  5. Content Marketing Metrics 10: Content Throughput
  6. Final Words
[/av_textblock] [av_hr class=’invisible’ height=’20’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Earlier this week, we gave you a detailed guide on understanding content marketing metrics (part 1) which covered 5 points on content marketing metrics.

The wait is over. Here is the part 2.

Content Marketing Metrics helps you in making the best out of your marketing campaigns. By keeping these terms in mind you can optimize your content plans in a very effective manner.

So, are you ready to capture the largest audience possible with this 2nd part of understanding content marketing metrics?
[/av_textblock] [av_hr class=’invisible’ height=’20’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Must Read: How To Use Quora For Business
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1. Content Marketing Metrics 6: Page Depth

A site’s page depth is the number of pages a viewer visits on a site within a single browser session. This refers to the number of times a website is visited by using an open browser window or tab. It can be used to measure the effectiveness and user interest of a site. This is based on the number of times the site is accessed.
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2. Content Marketing Metrics 7: Session Duration

This refers to the total amount of time that a user spends on a site. The longer the session duration, the more likely readers are engaged with published content. When using programmes like Google Analytics, the session duration may be shorter than expected. This is because of the unique way Google calculates the total duration. For a more detailed explanation, this article deftly covers it.
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3. Content Marketing Metrics 8: Return Visitor Rate

One achievement in content marketing metrics is when a site’s published content is interesting enough to keep loyal users coming back for more. The return visitor rate is calculated as a percentage using the number of return visitors over the total number of unique visitors. A return rate of 30 per cent is usually sufficient, providing a good mix of recurring and new users for the site to grow organically.
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4. Content Marketing Metrics 9: Content Backlog

A fundamental aspect in any content marketing metrics strategy is to build up a solid database of different subjects. Focus on the topics that engage your target audience. But, it is more than just about creating pages upon pages of information. Is anyone noticing what you are publishing? Monitoring the content backlog metric helps sites find out how quickly readers are absorbing their content.
[/av_textblock] [av_hr class=’invisible’ height=’20’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]

5. Content Marketing Metrics 10: Content Throughput

Lastly, it is just as important to keep track of a site’s ability to consistently produce fresh posts. Content throughput refers to the amount of content each team member or team as a whole is able to contribute in a set period of time. Granted, a higher rate of content throughput is always welcome. But don’t do it  at the expense of quality. After all, content writers are not machines!
[/av_textblock] [av_hr class=’invisible’ height=’20’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Also Read About: What Is The Right Format For Your Image?
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Final Words

We hope that you now have understood everything about content marketing metrics and what all points you need to keep in mind while creating a content marketing campaign.

Make sure to read both parts of our “Understanding The Content Marketing Metrics” Guide to get all the required knowledge and information about the same.

Drop your views in our comment section.
[/av_textblock] [av_hr class=’invisible’ height=’20’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ admin_preview_bg=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] See What Our Audience Is Reading The Most:

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