Nanyang Technological University (NTU) – Alumni Profile Copywriting
Project Aim of Nanyang Technological University Alumni Profile Copywriting:
Nanyang Technological University (NTU) hired Script Consultants with the aim to grow their organic and online presence through content marketing to increase their students enrolment rate, particularly for their Executive Master of Business Administration Programme (EMBA).
The EMBA Programme also has sought to increase the Alumni Engagement in order to cultivate a robust network of professionals across vast swathes of industries and disciplines.
For the first phase of our collaboration with NTU, Script Consultants strived to deliver 3 fully SEO Optimized articles based on the selected alumni profiles.
We conducted interviews with the selected alumni to encapsulate their motivations and aspirations behind applying for the EMBA Programme and How the programme helped them in their professional growth and achieving their life goals.
To give a unique and profound story angle to each of the article, we crafted the content by covering the background of each interviewee’s life, profession, as well as their personal and professional goals.
We also made sure to create the content in a way to show how the alumni address the industry specifics in their respective fields with the skillsets which they have developed through the NTU EMBA Programme.
These specifics range from traditional business scope, such as entrepreneurship to contemporary topics, such as digital transformation and innovation.
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